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All Journal Jurnal Penelitian dan Pengabdian Masyarakat
Didin Syahidin
Universitas Siliwangi
Humanities Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Pemberdayaan UMKM Melalui Pelatihan Live Commerce Tiktok dan Shopee Sebagai Strategi Peningkatan Penjualan Digital Lina Marlina; Didin Syahidin; Yumi Sri Andriati; Reny Sumarni; Dedeh Sundarsih; Sri Mulyati; Riza Faizal; Dina Andini; Hasan Fahmi Kusnandar; Cecep Mohamad kapi; Wildan Army; Ai Indra Lesmana; Yesti Siti Nurjanah
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 4 (2026): November 2026 In Press
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/vbwczh95

Abstract

This community service program aims to enhance the capacity of Micro, Small, and Medium Enterprises (MSMEs) in utilizing live commerce. The program was held at the Cisayong District Hall and attended by 34 MSME owners. A participatory approach was employed, with participants engaging directly in discussions and hands-on practice using their own mobile devices. Initially, participants encountered various challenges, such as not having accounts, difficulties with synchronization, and technical hurdles in uploading products. Through intensive guidance and practical exercises, the results showed that approximately 80 percent of the participants successfully conducted live broadcasts and offered their products independently. These findings indicate that practice-based live commerce training is effective in improving the digital readiness of MSMEs and fostering a shift toward sales strategies that are more interactive and adaptive to the evolution of the digital marketplace.
Co-Authors Ai Indra Lesmana Cecep Mohamad kapi Dedeh Sundarsih Dina Andini Hasan Fahmi Kusnandar Lina Marlina Reny Sumarni Riza Faizal Sri Mulyati Wildan Army Yesti Siti Nurjanah Yumi Sri Andriati