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All Journal Jurnal Aplikasi Bisnis Jurnal Penelitian dan Pengabdian Masyarakat
Dedeh Sundarsih
Politeknik Triguna Tasikmalaya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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PENGARUH KUALITAS LAYANAN DAN KEWIRANIAGAAN TERHADAP KEPUASAN NASABAH KREDIT PENSIUN SERTA DAMPAKNYA PADA LOYALITAS NASABAH Maman Sulaeman; Sri Sudiarti; Sri Mulyati; Dedeh Sundarsih; Devy Kustantini
Jurnal Aplikasi Bisnis Volume 17 No. 2, Desember 2017
Publisher : Jurnal Aplikasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jabis.vol17.iss2.art3

Abstract

Feedback from customers on the quality of services that have been given a reference in evaluating the ability of a Bank in creating customer satisfaction. The research method used in this study was survey method. The data collected by questionair and literature study. The population in this research were the pensions who have credit of pension at Bank Saudara 1906, Tbk branch Tasikmalaya. The determination of sample was based on the analyze variable amount and determined as many as 100 persons. The data analysis used path analysis. The research concluded that service quality and salesmanship was positive significant influented on consumer satisfaction. Simultaneously or partial of service quality and salesmanship was positive significant influent on Customer Loyalty. Customer Satisfaction was positive significant influent on Customer Loyalty. So the hypothesis is verified.
Pemberdayaan UMKM Melalui Pelatihan Live Commerce Tiktok dan Shopee Sebagai Strategi Peningkatan Penjualan Digital Lina Marlina; Didin Syahidin; Yumi Sri Andriati; Reny Sumarni; Dedeh Sundarsih; Sri Mulyati; Riza Faizal; Dina Andini; Hasan Fahmi Kusnandar; Cecep Mohamad kapi; Wildan Army; Ai Indra Lesmana; Yesti Siti Nurjanah
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 4 (2026): November 2026 In Press
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/vbwczh95

Abstract

This community service program aims to enhance the capacity of Micro, Small, and Medium Enterprises (MSMEs) in utilizing live commerce. The program was held at the Cisayong District Hall and attended by 34 MSME owners. A participatory approach was employed, with participants engaging directly in discussions and hands-on practice using their own mobile devices. Initially, participants encountered various challenges, such as not having accounts, difficulties with synchronization, and technical hurdles in uploading products. Through intensive guidance and practical exercises, the results showed that approximately 80 percent of the participants successfully conducted live broadcasts and offered their products independently. These findings indicate that practice-based live commerce training is effective in improving the digital readiness of MSMEs and fostering a shift toward sales strategies that are more interactive and adaptive to the evolution of the digital marketplace.
Co-Authors Ai Indra Lesmana Cecep Mohamad kapi Devy Kustantini Didin Syahidin Dina Andini Hasan Fahmi Kusnandar Lina Marlina Reny Sumarni Riza Faizal Sri Mulyati Sri Sudiarti Sulaeman, Maman Wildan Army Yesti Siti Nurjanah Yumi Sri Andriati