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The Influence of BRI's People's Business Credit (KUR) on the Growth of Culinary Micro-Businesses in Ragajaya Subdistrict Wildhan Wildhan; Fadli Rasam; Iramdan Iramdan; taufik taufik
Duconomics Sci-meet (Education & Economics Science Meet) Vol 5 (2025): Marketing and Entrepreneurship Transformation in the Digital Era for Strengthening Com
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/duconomics.v5.9306

Abstract

The objective of this study was to determine the impact of BRI's People's Business Credit (KUR) on the growth of micro-scale culinary businesses in Ragajaya Village. The study population consisted of MSME vendors in Ragajaya Village, with a sample size of 50 individuals. A quantitative method employing simple linear regression analysis was used; the results indicate that BRI KUR has a significant effect on the growth of micro-scale culinary businesses, represented by the equation Y = 128.420 + 0.876X + e. The t-test yielded a calculated t-value of 14.298, which exceeds the critical t-value of 1.680 (with a significance level of < 0.001), thereby leading to the acceptance of the hypothesis. The correlation coefficient (R) was 0.900, indicating a very strong relationship, while the coefficient of determination (R²) was 0.810, meaning that 81% of business growth can be explained by the BRI KUR variable.