The Influence of BRI's People's Business Credit (KUR) on the Growth of Culinary Micro-Businesses in Ragajaya Subdistrict

Wildhan Wildhan (Universitas Indraprasta PGRI)
Fadli Rasam (Universitas Indraprasta PGRI)
Iramdan Iramdan (Universitas Indraprasta PGRI)
taufik taufik (Universitas Indraprasta PGRI)

Duconomics Sci-meet (Education & Economics Science Meet)
Vol 5 (2025): Marketing and Entrepreneurship Transformation in the Digital Era for Strengthening Com

The objective of this study was to determine the impact of BRI's People's Business Credit (KUR) on the growth of micro-scale culinary businesses in Ragajaya Village. The study population consisted of MSME vendors in Ragajaya Village, with a sample size of 50 individuals. A quantitative method employing simple linear regression analysis was used; the results indicate that BRI KUR has a significant effect on the growth of micro-scale culinary businesses, represented by the equation Y = 128.420 + 0.876X + e. The t-test yielded a calculated t-value of 14.298, which exceeds the critical t-value of 1.680 (with a significance level of < 0.001), thereby leading to the acceptance of the hypothesis. The correlation coefficient (R) was 0.900, indicating a very strong relationship, while the coefficient of determination (R²) was 0.810, meaning that 81% of business growth can be explained by the BRI KUR variable.