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All Journal Jurnal Manajemen Perhotelan dan Pariwisata
Rezekica Ramadana
Politeknik Pariwisata Batam
Economics, Econometrics & Finance Education Social Sciences

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PENGARUH PENGELOLAAN GEDUNG LAM BATAM SEBAGAI DESTINASI BUDAYA TERHADAP PERKEMBANGAN BUDAYA MELAYU DI ERA MODERNISASI Rezekica Ramadana; Supardi; Arina Luthfini Lubis; Andri Wibowo; Zahara Fatimah
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 8 No. 3 (2025)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v8i3.104929

Abstract

This study aims to analyze the influence of the management of the Malay Customary Institution (LAM) Building in Batam as a cultural tourism destination on the development of Malay culture in the era of modernization. As a tourism asset based on local cultural values, the LAM Building plays a crucial role in preserving Malay heritage while strengthening Batam’s image as a multicultural city. This research employs a quantitative approach through questionnaires distributed to 67 respondents and analyzed using simple linear regression. The findings reveal that the management of the LAM Building has a positive and significant effect on the development of Malay culture, with a significance value of 0.000 (<0.05) and a coefficient of determination (R²) of 0.704. These results highlight that effective cultural destination management—including facility quality, service, and promotional strategies—can enhance community participation and reinforce LAM Batam’s position as a sustainable cultural tourism attraction.
Co-Authors Andri Wibowo Lubis, Arina Luthfini Supardi Zahara Fatimah