PENGARUH PENGELOLAAN GEDUNG LAM BATAM SEBAGAI DESTINASI BUDAYA TERHADAP PERKEMBANGAN BUDAYA MELAYU DI ERA MODERNISASI

Rezekica Ramadana (Politeknik Pariwisata Batam)
Supardi (Politeknik Pariwisata Batam)
Arina Luthfini Lubis (Politeknik Pariwisata Batam)
Andri Wibowo (Politeknik Pariwisata Batam)
Zahara Fatimah (Politeknik Pariwisata Batam)

Jurnal Manajemen Perhotelan dan Pariwisata
Vol. 8 No. 3 (2025)

This study aims to analyze the influence of the management of the Malay Customary Institution (LAM) Building in Batam as a cultural tourism destination on the development of Malay culture in the era of modernization. As a tourism asset based on local cultural values, the LAM Building plays a crucial role in preserving Malay heritage while strengthening Batam’s image as a multicultural city. This research employs a quantitative approach through questionnaires distributed to 67 respondents and analyzed using simple linear regression. The findings reveal that the management of the LAM Building has a positive and significant effect on the development of Malay culture, with a significance value of 0.000 (<0.05) and a coefficient of determination (R²) of 0.704. These results highlight that effective cultural destination management—including facility quality, service, and promotional strategies—can enhance community participation and reinforce LAM Batam’s position as a sustainable cultural tourism attraction.