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Studi Deskriptif Pesan Ibrah Kisah Anak Ambisius Mengejar Mimpi : Analisis Semiotika Roland Barthes dalam Film Nussa The Movie Rizki Wahyuni Lubis; Nia Kurniati Syamday; Nandang HMZ
Bandung Conference Series: Islamic Broadcast Communication Vol. 3 No. 1 (2023): Bandung Conference Series: Islamic Broadcast Communication
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsibc.v3i1.7013

Abstract

Abstract. This research is motivated by wanting to know the message of compassion from the animated film Nussa the Movie with the first da'wah content in Indonesia. The purpose of this research is to find out the message of compassion contained in the film which consists of 3 elements namely the values ​​of aqidah, sharia and morals as well enter into Da'wah bil-hal in the parts contained in the film. First, the message of da'wah aqidah discusses faith in Allah, Allah's angels, Prophets and Messengers, Allah's book, the Last Day, and faith in Allah's qada and qadar. Second, the message of sharia da'wah discusses matters related to worship. Third, the message of preaching morality discusses 2 things, namely easy (commendable) morals and mazmumah (despicable) morals. The method that the writer uses is Roland Barthes' semiotic analysis method because this method is classified as quite suitable for analyzing the da'wa elements contained in the Nussa animated film, namely denotation and connotation (signs and signs). What is also seen through the five codes of semiotic analysis namely, hermeneutic, proarietic, semantic, symbolic and cultural. Abstrak. Penelitian ini di latar belakangi karena ingin mengetahui pesan ibrah dari film animasi Nussa the Movie dengan konten dakwah pertama di Indonesia.Tujuan dari penelitian ini adalah untuk mengetahui pesan ibrah yang terdapat dalam film tersebut yang terdiri dari 3 unsur yakni nilai aqidah, syariah dan akhlak juga masuk kedalam Dakwah bil-hal pada bagian yang terdapat dalam film. Pertama, pesan dakwah aqidah membahas tentang iman kepada Allah, malaikat Allah, Nabi dan Rasul, kitab Allah, hari akhir, dan iman kepada qada dan qadar Allah Swt. Kedua, pesan dakwah syariah membahas tentang hal-hal yang berhubungan dengan ibadah. Ketiga, pesan dakwah akhlak membahas tentang 2 hal yakni akhlak mahmudah (terpuji) dan akhlak mazmumah (tercela). Metode yang penulis gunakan adalah metode analisis semiotika Roland Barthes karena metode ini digolongkan cukup sesuai untuk menganalisis unsur dakwah yang terdapat dalam film animasi Nussa yaitu denotasi dan konotasi (penanda dan pertanda). Yang dilihat juga melalui lima kode analisis semiotika yakni, hermeneutik, proarietik, semantik, simbolik dan kultural.
Digital Literacy for Women's Empowerment: A Solution to Grow Awareness of Countering Hoaxes Ahmadi, Dadi; Rini Rinawati; Dedeh Fardiah; Ferry Darmawan; Mutia Umar; Nia Kurniati Syam
MIMBAR : Jurnal Sosial dan Pembangunan Volume 39, No. 2, (December 2023) [Accredited Sinta 3, No 79/E/KPT/2023]
Publisher : UPT Publikasi Ilmiah (Universitas Islam Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mimbar.v39i2.2645

Abstract

The purpose of this study is to explore the effectiveness of digital literacy programmes for women to raise awareness and combat hoaxes. The object of the research is the women's recitation community who are members of the Aisyiyah organisation. The importance of digital literacy in today's digital era and the need for continued investment in programmes to help women become more digitally literate. Using a quasi-experimental design, this study used pre-test and post-test data to measure awareness and combat hoaxes. Data was collected from primary and secondary sources, including surveys and literature reviews. The results showed an improvement in literacy and this reflected the participants' understanding and application of digital literacy skills, including social media, blogs, videos, images and editing tools. A comparison between the pre and post-test results and the change in error rates can give an idea of the increase or decrease in digital literacy skills after the programme.
Pola Komunikasi Dakwah Pada Konten Animasi YouTube Rizky Riplay Rachma Putri; Bambang Saiful Ma'arif; Nia Kurniati Syam
Bandung Conference Series: Islamic Broadcast Communication Vol. 5 No. 2 (2025): Bandung Conference Series: Islamic Broadcast Communication
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsibc.v5i2.20558

Abstract

Abstract. This study aims to know the Islamic message conveyed in Rizky Riplay's YouTube animation content, Rizky Riplay's role as a communicator in delivering da'wah through animated media on YouTube. The response of subscribers to the content of Rizky Riplay's YouTube animation account, and the pattern of da'wah communication in the animated content of Rizky Riplay's YouTube account. This research uses descriptive qualitative. Data were collected through interviews, observation, and content analysis. By using Lievrouw & Livingstone's New Media theory. The results showed that the Islamic message conveyed includes the values of faith, sharia, and morals which are packaged through everyday stories to be easily understood by all groups. Rizky Riplay plays a creative role with a relaxed storytelling style, utilizing conflict and humor so as not to seem patronizing, and actively responding to audience input. The response of subscribers is generally positive, shown by support, suggestions, criticism, and active discussion. The communication pattern techniques used include one way patterns by taking viral phenomena to be used as da'wah animations, two way patterns by responding to comments, and multi directional patterns through discussions between subscribers in the comments column. These results prove that Rizky Riplay's account utilizes new media by using animations on YouTube that are packaged in a relaxed and creative manner that is able to attract young audiences and facilitate the delivery of relevant islamic messages. Abstrak. Penelitian ini bertujuan untuk mengetahui pesan keislaman yang disampaikan dalam konten animasi YouTube Rizky Riplay, Peran Rizky Riplay sebagai komunikator dalam menyampaikan dakwah melalui media animasi di YouTube. Respon subscriber konten akun animasi YouTube Rizky Riplay, dan pola komunikasi dakwah dalam konten animasi YouTube Akun Rizky Riplay. Penelitian ini menggunakan kualitatif deskriptif. Data dikumpulkan melalui wawancara, observasi, dan analisis konten (content analysis). Dengan menggunakan teori New Media Lievrouw & Livingstone. Hasil penelitian menunjukan bahwa pesan keislaman yang disampaikan mencakup nilai akidah, syariah, dan akhlak yang dikemas melalui cerita sehari-hari agar mudah dipahami semua kalangan. Rizky Riplay berperan kreatif dengan gaya bercerita santai, memanfaatkan konflik dan humor agar tidak terkesan menggurui, serta aktif merespons masukan penonton. Respon subscriber umumnya positif, ditunjukkan dengan dukungan, saran, kritik, dan diskusi aktif. Teknik pola komunikasi yang digunakan meliputi pola satu arah dengan mengambil fenomena viral untuk dijadikan animasi dakwah, pola dua arah dengan menanggapi komentar, serta pola multi arah melalui diskusi antar subscriber di kolom komentar. Hasil ini membuktikan bahwa akun Rizky Riplay memanfaatkan media baru dengan menggunakan animasi dalam YouTube yang dikemas secara santai dan kreatif mampu menarik minat audiens muda yang telah mempermudah penyampaian pesan keislaman yang relevan.
Metode Dakwah Ustaz Obay kepada Anak Jalanan di Kecamatan Bojongloa Kaler Kota Bandung Syahrani, Anita; Nia Kurniati Syam; Malki Ahmad Nasir
Jurnal Riset Komunikasi Penyiaran Islam Volume 5, No. 2, Desember 2025, Jurnal Riset Komunikasi Penyiaran Islam (JRKPI)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrkpi.v5i2.8300

Abstract

Abstract. The increasing number of street children in large cities like Bandung is a complex social problem. They live on the streets without adequate religious guidance, education, and affection, making them vulnerable to deviations such as drug abuse, violence, and other deviant behavior. In this context, da'wah plays a crucial role in fostering and guiding them towards a better life. This study aims to determine the da'wah method used by Ustaz Obay for street children and the challenges he faces. The title is "Ustaz Obay's Dakhwah Method For Street Children In Improving Islamic Religious Understanding In Bojongloa Kaler District, Bandung City." This study uses a descriptive qualitative approach with observation, interviews, and documentation techniques. The results show that Ustaz Obay applies the methods of bil hikmah, mau'izhah hasanah, and al-mujadalah in an empathetic, communicative manner, and touches the emotional aspects of children. This method has proven effective in improving street children's understanding of faith, worship, morals, and awareness of the meaning of life. Ustaz Obay's preaching is a concrete example of a transformative preaching approach for marginalized communities. Abstrak. Fenomena meningkatnya jumlah anak jalanan di kota-kota besar seperti Bandung menjadi persoalan sosial yang kompleks. Mereka hidup di jalanan tanpa bimbingan agama, pendidikan, dan kasih sayang yang memadai, sehingga rentan terhadap penyimpangan seperti narkoba, kekerasan, dan perilaku menyimpang lainnya. Dalam konteks ini, dakwah memiliki peran penting untuk membina dan membimbing mereka menuju kehidupan yang lebih baik. Penelitian ini bertujuan untuk mengetahui metode dakwah yang digunakan Ustaz Obay kepada anak jalanan dan apa saja tantangannya, dengan judul “Metode Dakwah Ustaz Obay Kepada Anak Jalanan Dalam Meningkatkan Pemahaman Agama Islam Di Kecamatan Bojongloa Kaler Kota Bandung”. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa Ustaz Obay menerapkan metode bil hikmah, mau’izhah hasanah, dan al-mujadalah secara empatik, komunikatif, dan menyentuh aspek emosional anak. Metode tersebut terbukti efektif meningkatkan pemahaman anak jalanan dalam hal akidah, ibadah, akhlak, serta kesadaran akan makna hidup. Dakwah yang dilakukan Ustaz Obay menjadi contoh nyata pendekatan dakwah transformatif bagi komunitas marginal.