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All Journal Jurnal Pendidikan Dasar Nusantara Sinergi International Journal of Management and Business
Saputra, Agus Adi
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Economics, Econometrics & Finance Education

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The influence of promotion and service quality on customer satisfaction is mediated by the purchase decision at Pt Wijaya Karya Beton (Persero) Sales Area II Saputra, Agus Adi; Helmi, Sulaiman; Fitriasuri; Mellita, Dina
Sinergi International Journal of Management and Business Vol. 3 No. 2 (2025): May 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v3i2.466

Abstract

Companies in the construction sector are currently faced with an era of very fierce competition, the right marketing strategy is needed to increase market share. PT Wika Beton Sales Region II Palembang City as a large company is considered to have not maximized its performance in influencing the purchase decisions of its customers. This study aims to find out and analyze the influence of promotion and service quality on customer satisfaction mediated by purchase decisions. The research was conducted using a quantitative method through SEM-PLS analysis, sourced from a questionnaire distributed to 85 respondents. The respondents are customers of PT Wika Beton Sales Region II Palembang City who have made the least number of purchases. The results of the study are expected to reveal that the promotion program and the quality of service provided by the company can increase customer satisfaction in every purchase decision made. The expected influence is a significant positive influence, both partially and simultaneously. The results of this study are expected to be used as a reference for companies in formulating the most optimal marketing strategy in increasing sales in a sustainable manner.
Pelatihan Membuat Karya Seni Mozaik untuk Meningkatkan Sikap Sosial Siswa Tunagrahita Kelas V SLB Negeri 2 Buleleng Adawiyah, Heni; Saputra, Agus Adi; Dewi, Noviana Sastra; Suranata, Kadek
JURNAL PENDIDIKAN DASAR NUSANTARA Vol 5 No 1 (2019): Jurnal Pendidikan Dasar Nusantara
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (489.425 KB) | DOI: 10.29407/jpdn.v5i1.13014

Abstract

Penelitian ini bertujuan untuk mengetahui sikap sosial dalam mengikuti kegiatan membuat karya seni mozaik pada siswa tunagrahita kelas V di SLB Negeri 2 Buleleng. Penelitian ini merupakan penelitian kualitatif yang mendeskripsikan mengenai sikap sosial siswa tunagrahita dalam mengikuti kegiatan pembuatan karya seni mozaik. Populasi dalam penelitian ini adalah siswa kelas V di SLB Negeri 2 Buleleng. Sampel yang diambil pada penelitian ini sebanyak 7 peserta didik yang terdiri dari tunagrahita ringan dan sedang. Metode pengumpulan data dalam penelitian ini menggunakan metode observasi, wawancara dan dokumentasi. Hasil penelitian ini menunjukkan peningkatan sikap sosial siswa yang dilihat dari rata-rata skor awal yang diperoleh 37,1 dan setelah dilaksanakan pelatihan kegiatan membuat karya seni mozaik secara berkelompok menunjukkan rata-rata 87,1.
Co-Authors Adawiyah, Heni Dewi, Noviana Sastra Fitriasuri I Kadek Suranata Mellita, Dina Sulaiman Helmi