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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Manajemen Bisnis Benefit: Jurnal Manajemen dan Bisnis Applied Information System and Management International Journal of Applied Business and International Management Nomico International Research Journal of Business Studies
Ramawati, Yussi
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Journal : Applied Information System and Management

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Uncovering The Barriers and Business Impacts of E-Commerce Non-Adoption Among SMEs: A TOE Framework Perspective Religia, Yoga; Ramawati, Yussi; Said, Jamaliah
Applied Information System and Management (AISM) Vol. 8 No. 2 (2025): Applied Information System and Management (AISM)
Publisher : Depart. of Information Systems, FST, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aism.v8i2.46657

Abstract

This study investigates barriers in technology, organization, and environment that prevent Indonesian SMEs from adopting e-commerce and examines their effects on business sustainability. Using the TOE framework, this research adopts a quantitative cross-sectional method, with data from 320 SMEs analyzed using PLS-SEM. Results reveal that technological and environmental barriers significantly hinder e-commerce adoption, negatively affecting sustainability, while organizational barriers have no significant impact. These findings highlight the need for targeted interventions to address technological and environmental challenges. The study provides valuable insights for policymakers to foster supportive environments, enhance SME competitiveness, and promote digital inclusion. By addressing these barriers, SMEs can access digital markets more effectively, improve performance, and contribute to economic growth. This research underscores the importance of policies supporting SME growth and digital transformation, offering guidance to improve e-commerce adoption and business sustainability in the digital era. 
Co-Authors Ari Setiyaningrum Bahar, Harmiaty Christine Winstinindah Sandroto Darmoyo, Syarief Hidayat, Herlin Muh. Husriadi Said, Jamaliah Yoga Religia