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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Manajemen Bisnis Benefit: Jurnal Manajemen dan Bisnis Applied Information System and Management Transekonomika : Akuntansi, Bisnis dan Keuangan International Journal of Applied Business and International Management Nomico International Research Journal of Business Studies
Ramawati, Yussi
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Journal : Applied Information System and Management

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Uncovering The Barriers and Business Impacts of E-Commerce Non-Adoption Among SMEs: A TOE Framework Perspective Religia, Yoga; Ramawati, Yussi; Said, Jamaliah
Applied Information System and Management (AISM) Vol. 8 No. 2 (2025): Applied Information System and Management (AISM)
Publisher : Depart. of Information Systems, FST, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aism.v8i2.46657

Abstract

This study investigates barriers in technology, organization, and environment that prevent Indonesian SMEs from adopting e-commerce and examines their effects on business sustainability. Using the TOE framework, this research adopts a quantitative cross-sectional method, with data from 320 SMEs analyzed using PLS-SEM. Results reveal that technological and environmental barriers significantly hinder e-commerce adoption, negatively affecting sustainability, while organizational barriers have no significant impact. These findings highlight the need for targeted interventions to address technological and environmental challenges. The study provides valuable insights for policymakers to foster supportive environments, enhance SME competitiveness, and promote digital inclusion. By addressing these barriers, SMEs can access digital markets more effectively, improve performance, and contribute to economic growth. This research underscores the importance of policies supporting SME growth and digital transformation, offering guidance to improve e-commerce adoption and business sustainability in the digital era. 
Analysis of the Effect of Perceived Product Quality on Retail Purchase Intention: The Mediating Role of Consumer Trust and Price Sensitivity Moderation Religia, Yoga; Ramawati, Yussi; Syahwildan, Muhamad
Applied Information System and Management (AISM) Vol. 7 No. 1 (2024): Applied Information System and Management (AISM)
Publisher : Depart. of Information Systems, FST, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aism.v7i1.33914

Abstract

Small informal retailers play a crucial role in the local economy, with consumer purchase intentions being the backbone of their sustainability. The purpose of this research is to explore the relationship between perceived product quality, consumer trust, and price sensitivity to purchase intention among small retailers. This research data was obtained from Mendeley data in the form of subsistence retail consumer data consisting of 281 respondents. The analysis was carried out using SmartPLS because it can be used as a measuring tool in SEM analysis more easily, quickly and efficiently. The test results show that perceived product quality has a significant positive effect on purchase intention. Positively perceived product quality makes a strong impression on consumers, increasing their trust in the retailer. However, low consumer confidence in retailers can result in decreased purchase intentions due to uncertainty and doubts about the quality of the products or services offered. In addition, price sensitivity also moderates the relationship between perceived product quality and purchase intention. This research provides insight into the interrelationships between perceived product quality, consumer trust, price sensitivity, and purchase intention in the context of informal small retailers, which can enrich marketing theories related to consumer behavior and purchasing decisions.
Co-Authors Ari Setiyaningrum Bahar, Harmiaty Benedicta Evienia Prabawanti Christine Winstinindah Sandroto Darmoyo, Syarief Hidayat, Herlin Muh. Husriadi Muhamad Syahwildan Said, Jamaliah Yoga Religia