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Effect of product quality, perceived price and brand image on purchase decision mediated by customer trust (study on japanese brand electronic product) Suhaily, Lily; Darmoyo, Syarief
Jurnal Manajemen Vol 21, No 2 (2017): June 2017
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Today the economic growth in many parts of the world has increased, especially in developing country, such Indonesia country. With increased economic growth, income and purchasing power of consumers also increased especially in big city like Jakarta. Increased incomes allow consumers to meet their secondary and tertiary needs such air conditioning (AC), washing machine, refrigerator with advanced technology. The purpose of this study was to determine the effect of product quality, perceived price and brand image of the brand purchase decision on Japan's electronics are mediated by consumer trust. Population of this research is visitors of electronic city outlet in South Jakarta and questionnaires were distributed to 376 visitors Electronics City in SCBD and in Pondok Indah Mall using multistage cluster random sampling technique. Data were analyzed using Structural Equation Modeling ( SEM ). The results showed that there are product quality and perceived price have significant and positive effect of the purchase decision; product quality, brand image and perceived price have significant and positive effect of the customer trust; customer trust has significant and positive effect of the purchase decision; no effect of brand image of purchase decision;Ã‚Â product quality, perceived price and brand image of the purchase decision mediated by consumer trust in electronic products of Japanese brand

PELATIHAN PENELITIAN BAGI DOSEN ARO GAPOPIN PONDOK AREN, TANGERANG DENGAN PENDEKATAN STUDENT CENTERED LEARNING Agustian, Murniati; Sanie-Herman, Susy Y.R.; Darmoyo, Syarief
JURNAL WIDYA LAKSANA Vol 9, No 2 (2020)
Publisher : Universitas Pendidikan Ganesha

Tugas seorang dosen tidak hanya mengajar, tetapi juga harus melakukan penelitian dan pengabdian masyarakat. Sebagai konsekuensinya, dosen dituntut mampu melakukan penelitian. Dosen ARO GAPOPIN Pondok Aren Tangerang belum mempunyai pengalaman penelitian yang terkait dengan pengajarannya, kecuali ketika mereka skripsi dan tesis. Kami mengadakan pelatihan dan pendampingan bagi dosen ARO GAPOPIN dengan tujuan agar para dosen mampuÂ melakukan penelitian dan membuat artikel. Pendekatan pelatihan dengan Student Centered Learning (SCL) diawaliÂ dengan need assessment, mendesain dan melaksanakan pelatihan, evaluasi dan pendampingan. Hasil pelatihan menunjukkan kemampuan penelitian dosen ARO GAPOPIN mengalami peningkatan. Kesimpulannya kegiatan pelatihan penelitian bagi dosen ARO GAPOPIN dapat dikatakan cukup berhasil karena setidaknya ada satu artikel yang berhasil dipublikasikan ke jurnal.

Pelatihan English for Business dan Kearsipan Bagi Lulusan SMA/K Anak Bina Yayasan Bulir Padi Darmoyo, Syarief; Sustaningrum, Rakhdiny
JURNAL WIDYA LAKSANA Vol 11, No 1 (2022)
Publisher : Universitas Pendidikan Ganesha

Untuk mensukseskan Program Vokasi Pemerintah Bagi Lulusan Sekolah Menengah Kejuruan (SMK) dan lulusan Sekolah Menengah Atas (SMA), Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya (FEB UAJ)dan Yayasan Bulir Padi berinisiatif untuk menyelenggarakan pelatihan vokasi bagi lulusan SMA/K. Peserta pelatihan berjumlah 9 orang dan dilaksanakan di FEB Unika Atma Jaya pada 26 dan 27 Juni 2019. Pelatihan difasilitasi oleh dosen-dosen FEB Unika Atma Jaya dengan menggunakan metode diskusi, bermain peran, menonton film, dan praktek. Hasil evaluasi menunjukkan bahwa materi, fasilitator, penyelenggaraan, dan fasilitas pelatihan mendapat penilaian yang baik dari peserta. Selain itu, hasil observasi dan wawancara dengan peserta menunjukkan bahwa mereka sangat antusias dan aktif dalam proses pembelajaran dan menyatakan bahwa pelatihan memberi wawasan/ilmu pengetahuan yang sangat berguna untuk para calon pencari kerja.Kata kunci: bahasa inggris,kearsipan, pelatihan vokas

ADOPTION AND USAGE CONTINUITY MODEL OF ACCOUNTING MOBILE APPLICATION FOR MSMES Darmoyo, Syarief; Weli, Weli
Journal of Accounting, Entrepreneurship and Financial Technology (JAEF) Vol. 5 No. 2 (2024): Journal of Accounting, Entrepreneurship, and Financial Technology (JAEF)
Publisher : Accounting Study Program, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jaef.v5i2.4655

This research explores the factors that affect the adoption of mobile accounting applications by micro-scale entrepreneurs in Indonesia. It uses the Technology Acceptance Model and Expectation-Confirmation Theory to examine how perceived strategic benefits, performance expectancy, social influence, competitive advantage, effort expectancy, facilitating conditions, and organizational readiness influence the intention to use accounting applications. The target population is Micro, Small, and Medium Enterprises (MSMEs) in Jakarta and its surrounding areas. The data collection method is a survey with a questionnaire, using convenience sampling. The data analysis method is a descriptive method with SPSS software and a structural equation model with partial least square approach with SmartPLS 3. The results show that perceived strategic benefits, performance expectancy, and social influence have a significant positive effect on the intention to use accounting applications, while the other factors do not have a significant effect. This research contributes to the literature on technology acceptance and provides practical implications for accounting application developers and MSMEs.

The Role of Competencies and Education in Increasing Entrepreneurial Intention in Creative Economy Sandroto, Christine Winstinindah; Ramawati, Yussi; Darmoyo, Syarief
International Research Journal of Business Studies Vol. 11 No. 1 (2018): April - July 2018
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.11.1.31-44

The creative economy is being increasingly encouraged by the Indonesian government, the existing entrepreneurs are mostly engaged in the culinary industry. This study aims to describe the role of competencies and education in increasing entrepreneurial intention in the creative economy. Three hundred and five questionnaires were distributed to creative entrepreneurs, consisting of 162 respondents in Jakarta and 143 in Balikpapan using convenience sampling. Research findings show that there is no difference between the mean scores of entrepreneurial competencies in Jakarta and Balikpapan. Furthermore, the level of education has a positive effect on (i) entrepreneurial intention, (ii) entrepreneurial professional attraction, and (iii) entrepreneurial networking support. There is a positive relationship between education level and monthly revenue, as well as between entrepreneurial competencies and monthly revenue. The findings of this research would suggest government and education institution to further develop entrepreneurship education and train them with various methods and to cultivate interests in other creative sub-sectors.

PELATIHAN PENELITIAN BAGI DOSEN ARO GAPOPIN PONDOK AREN, TANGERANG DENGAN PENDEKATAN STUDENT CENTERED LEARNING Agustian, Murniati; Sanie-Herman, Susy Y.R.; Darmoyo, Syarief
JURNAL WIDYA LAKSANA Vol 9 No 2 (2020)
Publisher : Universitas Pendidikan Ganesha

Tugas seorang dosen tidak hanya mengajar, tetapi juga harus melakukan penelitian dan pengabdian masyarakat. Sebagai konsekuensinya, dosen dituntut mampu melakukan penelitian. Dosen ARO GAPOPIN Pondok Aren Tangerang belum mempunyai pengalaman penelitian yang terkait dengan pengajarannya, kecuali ketika mereka skripsi dan tesis. Kami mengadakan pelatihan dan pendampingan bagi dosen ARO GAPOPIN dengan tujuan agar para dosen mampu melakukan penelitian dan membuat artikel. Pendekatan pelatihan dengan Student Centered Learning (SCL) diawali dengan need assessment, mendesain dan melaksanakan pelatihan, evaluasi dan pendampingan. Hasil pelatihan menunjukkan kemampuan penelitian dosen ARO GAPOPIN mengalami peningkatan. Kesimpulannya kegiatan pelatihan penelitian bagi dosen ARO GAPOPIN dapat dikatakan cukup berhasil karena setidaknya ada satu artikel yang berhasil dipublikasikan ke jurnal.

Pelatihan English for Business dan Kearsipan Bagi Lulusan SMA/K Anak Bina Yayasan Bulir Padi Darmoyo, Syarief; Sustaningrum, Rakhdiny
JURNAL WIDYA LAKSANA Vol 11 No 1 (2022)
Publisher : Universitas Pendidikan Ganesha

Untuk mensukseskan Program Vokasi Pemerintah Bagi Lulusan Sekolah Menengah Kejuruan (SMK) dan lulusan Sekolah Menengah Atas (SMA), Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya (FEB UAJ)dan Yayasan Bulir Padi berinisiatif untuk menyelenggarakan pelatihan vokasi bagi lulusan SMA/K. Peserta pelatihan berjumlah 9 orang dan dilaksanakan di FEB Unika Atma Jaya pada 26 dan 27 Juni 2019. Pelatihan difasilitasi oleh dosen-dosen FEB Unika Atma Jaya dengan menggunakan metode diskusi, bermain peran, menonton film, dan praktek. Hasil evaluasi menunjukkan bahwa materi, fasilitator, penyelenggaraan, dan fasilitas pelatihan mendapat penilaian yang baik dari peserta. Selain itu, hasil observasi dan wawancara dengan peserta menunjukkan bahwa mereka sangat antusias dan aktif dalam proses pembelajaran dan menyatakan bahwa pelatihan memberi wawasan/ilmu pengetahuan yang sangat berguna untuk para calon pencari kerja.Kata kunci: bahasa inggris,kearsipan, pelatihan vokas

Elements of Entrepreneur Competencies and Intention to be Entrepreneurs Sandroto, Christine Winstinindah; Ramawati, Yussi; Darmoyo, Syarief
International Journal of Applied Business and International Management Vol 9, No 1 (2024): April 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v9i1.2864

This study aims to determine the effect of the elements of entrepreneurial competencies on entrepreneurial intention in two big cities in Indonesia, namely Jakarta and Balikpapan. The population in this study are business people, both entrepreneurs and those who work in creative industries in Jakarta and Balikpapan. The number of respondents in Jakarta and Balikpapan was 305 and 162. The sampling technique used was convenience sampling. This research revealed that certain competencies, such as achievement, personal maturity, and orientation to others, had a partially positive and significant impact on entrepreneurial intention among the respondents in Jakarta. Conversely, competencies like thinking problem solving, influence, and direct and controlling showed no effect. On the other hand, in Balikpapan, respondents' entrepreneurial intention was significantly influenced by achievement competence and thinking and problem-solving, while competencies like personal maturity, influence, direction and control, and orientation to others did not play a role in shaping the intention to become an entrepreneur. The research underscores the potential for refining entrepreneurial competency frameworks based on the specific competencies that influence entrepreneurial intention.

PELATIHAN MANAJEMEN DAN KEPEMIMPINAN BAGI KARYAWAN RUMAH SAKIT KARTIKA HUSADA Diana Purba, Sylvia; Arianto Budi Nugroho, Yohanes; Nilawati, Levi; Darmoyo, Syarief; Winstinindah Sandroto, Christine
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 6 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i6.2302-2309

RS-KHJ ingin merasa perlu untuk meningkatkan kemampuan manajemen dan kepemimpinan bagi para karyawannya teristimewa mereka yang menduduki level supervisor ke atas. Hal ini dirasa perlu agarÂ karyawan di level manajemen mampu mengelola unit nya dan mengembangkan karyawannya agar dapat bekerja untuk mencapai tujuan unit dan melakukan inovasi berkelanjutan. Untuk itulah UAJ terpanggil untuk mendarmabaktikan ilmu untuk turut mengembangkan karyawan di RS-KHJ dalam bentuk Â Â Â melakukan pengabdian Masyarakat dengan memberikan pelatihan manajemen dan kepemimpinan Â di RS-KHJ. Peserta dalam pelatihan ini adalah para pimpinan unit di RS-KHJ. Pelatihan yang dilaksanakan tatap muka berjalan dengan lancar dan evaluasi untuk tiap kriteria pelatihan yang dinilai mayoritas mendapatkan hasil sangat baik. Ke depannya pengabdian Masyarakat dari UAJ terhadap RS-KHJ akan tetap dilaksanakan untuk terus berkontribusi dalam pengembangan RS-KHJ.

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