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All Journal Ekonomi Bisnis JURNAL ILMU EKONOMI & SOSIAL MITRA: Jurnal Pemberdayaan Masyarakat WIDYA LAKSANA Jurnal Manajemen Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Manajemen Sains dan Organisasi (JMSO) Jurnal Inovasi Penelitian dan Pengabdian Masyarakat Indonesian Community Journal Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat Media Riset Bisnis & Manajemen Jurnal Manajemen Maranatha
Rakhdiny Sustaningrum
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Katolik Indonesia Atma Jaya
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Pelatihan English for Business dan Kearsipan Bagi Lulusan SMA/K Anak Bina Yayasan Bulir Padi Darmoyo, Syarief; Sustaningrum, Rakhdiny
JURNAL WIDYA LAKSANA Vol 11, No 1 (2022)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (365.046 KB) | DOI: 10.23887/jwl.v11i1.30495

Abstract

Untuk mensukseskan Program Vokasi Pemerintah Bagi Lulusan Sekolah Menengah Kejuruan (SMK) dan lulusan Sekolah Menengah Atas (SMA), Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya (FEB UAJ)dan Yayasan Bulir Padi berinisiatif untuk menyelenggarakan pelatihan vokasi bagi lulusan SMA/K. Peserta pelatihan berjumlah 9 orang dan dilaksanakan di FEB Unika Atma Jaya pada 26 dan 27 Juni 2019. Pelatihan difasilitasi oleh dosen-dosen FEB Unika Atma Jaya dengan menggunakan metode diskusi, bermain peran, menonton film, dan praktek. Hasil evaluasi menunjukkan bahwa materi, fasilitator, penyelenggaraan, dan fasilitas pelatihan mendapat penilaian yang baik dari peserta. Selain itu, hasil observasi dan wawancara dengan peserta menunjukkan bahwa mereka sangat antusias dan aktif dalam proses pembelajaran dan menyatakan bahwa pelatihan memberi wawasan/ilmu pengetahuan yang sangat berguna untuk para calon pencari kerja.Kata kunci: bahasa inggris,kearsipan, pelatihan vokas
KONSTRUK DARI BRAND POSITIONING UNTUK MENGUKUR PERSEPSI KONSUMEN TERHADAP BRAND PT X Rakhdiny Sustaningrum
EKONOMI & SOSIAL Vol 8 No 2 (2017): Jurnal Ilmu Ekonomi & Sosial
Publisher : Universitas Musamus,Merauke,Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/jies.v8i2.648

Abstract

This study aims to factors that affect brand awareness and brand positioning on PT X products. The research method used survey with data collection through questionnaire. Quantitative data analysis using SEM-PLS. The results showed that brand identity, brand personality, brand communication each partially significant effect on brand awareness. Then, brand awareness has a significant effect on brand image, and brang image significant effect on brand positioning. In conclusion, consumers give a positive perception on brand PT X so that consumers are interested to use it.
PENGEMBANGAN BISNIS SOSIAL DARI PENGELOLAAN LIMBAH RUMAH TANGGA UNTUK PENGENTASAN KEMISKINAN DI JATI PULO, JAKARTA BARAT Syarief Darmoyo; Rakhdiny Sustaningrum; Susy Y.R. Sanie-Herman
ABDIMAS ALTRUIS: Jurnal Pengabdian Kepada Masyarakat Vol 2, No 2 (2019): Oktober 2019
Publisher : Universitas Sanata Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1601.192 KB) | DOI: 10.24071/aa.v2i2.2547

Abstract

A Poverty and healthy life style are part of social problems and become global concern. By cooperating with Jatipulo subdistrict on RW 08 in West Jakarta, lectures and students held the Organic Composing Fertilizer and Marketing Training. The training involved local housewives, local youth committee, and some head of RT. The aims of the activity were to manage the house waste (wasted rice, vegetables) to be processed into organic fertilizer and expected to help the locals and to reduce the house waste by selling the organic composing fertilizer combines with ornamental-plant. There were 60 participants in total attending the training. The training was held on October 14 and November 13 2018 with the evaluation afterwards. The training method was presenting the demonstration and hands-on practical to understand deeply. Te result of evaluation were organic compos successfully implemented and the pot was produced with the current trend design in order to attract millennial customers.
Enterpreneurship Training of Oyster Mushroom-Based Nugget in Lembaga Pemasyarakatan Terbuka Kelas IIB Jakarta Rianita Pramitasari; Thia Margaretha Tarigan; Rakhdiny Sustaningrum
MITRA: Jurnal Pemberdayaan Masyarakat Vol 2 No 1 (2018): MITRA: Jurnal Pemberdayaan Masyarakat
Publisher : Institute for Research and Community Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/mitra.v2i1.30

Abstract

Lembaga Pemasyarakatan (Lapas) Terbuka Kelas IIB Jakarta manages oyster mushroom as the potential food resource. The mushroom is cultivated by prisoners in the prison. However, it has not been utilized optimally as an effective business opportunity. The purpose of this community service was threefold, namely i) to utilize the potential of oyster mushroom in Lapas Terbuka Kelas IIB Jakarta to be processed into nugget as the food product with higher selling value; ii) to encourage prisoners’ entrepreneurship spirit; and iii) to produce oyster mushroom-based nugget continuously to increase prison productivity. The method used in this program was training the prisoners oyster mushroom-based nugget processing and packaging using vacuum packaging technology, entrepreneurship and marketing strategy, as well as financial accounting. Afterwards, nugget processing, packaging, and simple financial accounting practice were conducted. The evaluation was conducted after two months of training to evaluate the implementation of nugget entrepreneurial activities in prison. The program was attended by prisoners and prison staff members. Through this community service program, we hope oyster mushroom cultivation in prison could be utilized more effectively so that productivity can be raised. Continuous coaching is needed to keep the production, marketing, and financial record activities work better.
Millennials Intention To Purchase Online Travel Agent Products: Moderation Analysis Syarief Darmoyo; Rakhdiny Sustaningrum
Jurnal Manajemen Vol. 26 No. 2 (2022): June 2022
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v26i2.890

Abstract

As technology develops, service users who utilize technology have increased along with the emergence of mobile phone application-based services such as social media, online games, and entertainment. However, technological developments are different from growth in the service sector. The RI service sector's productivity is relatively lower than other countries in ASEAN, where Indonesia is still struggling in the traditional service sector such as construction and trade. Digital marketing is one of the disruptive changes that significantly affect the image of a product. So the need for research on how effective strategies for the service sector are specifically for millennials. The purpose of this study was to determine the effect of social media and eWOM on millennial intentions to purchase online travel agent products and to analyze whether firm reputation moderates the influence of social media and eWOM on millennial intentions to purchase online travel agent products. Data collection was carried out using Google form on 270 millennials in Jabodetabek. Hierarchical regression analysis shows that social media and eWOM influence millennial intentions to purchase online travel agent products. Beside, firm reputation only moderates the influence of social media and eWOM on millennial intentions to purchase online travel agent products.
THE ROLE OF TRUST AND GENDER ON THE INFLUENCE OF SOCIAL MEDIA AND EWOM ON MILLENIALS' LOYALTY TO ONLINE TRAVEL AGENT: A MODERATED MEDIATION ANALYSIS Syarief Darmoyo; Rakhdiny Sustaningrum
Media Riset Bisnis & Manajemen Vol. 21 No. 1 (2021): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (133.02 KB) | DOI: 10.25105/mrbm.v21i1.10419

Abstract

AbstractPurpose - study aims to analyze the role of trust and gender on the indirect effect of social media and EWOM on millennials' loyalty to OTA.Design/Methodology/Approach - The research method used was a survey with the google form as its research instrument - a total sample of 465 millennials selected through the purposive sampling technique. The collected data were then analyzed using the macro process for SPSS model 14.Findings-results show a direct effect of social media, EWOM, and trust on millennials' loyalty to OTA. Likewise, there is a direct influence of social media and EWOM on trust. Furthermore, the indirect effect of social media and EWOM on millennials' loyalty to OTA was mediated by trust. Finally, gender didn't moderate the indirect influence of social media and EWOM on millennials' loyalty to OTA through trust.Novelty/Value-Previous studies have analyzed the effect of indirect social media and EWOM on customer loyalty and purchase-decision involvement through trust. The current research seeks to deepen the analysis of these studies by including gender as a moderator of the indirect effect of social media and EWOM on customer loyalty through trust, so this research tries to integrate moderation analysis and mediation analysis into one research model.  AbstractTujuan - penelitian bertujuan untuk menganalisis peran kepercayaan dan gender pada pengaruh tidak langsung media sosial dan EWOM terhadap loyalitas milenial terhadap OTA.Desain/Metodologi/Pendekatan - penelitian yang digunakan adalah survei dengan instrumen penelitian google form - total sampel 465 milenial yang dipilih melalui teknik purposive sampling. Data yang terkumpul kemudian dianalisis menggunakan proses makro untuk SPSS model 14.Hasil temuan - menunjukkan pengaruh langsung media sosial, EWOM, dan kepercayaan terhadap loyalitas milenial terhadap OTA. Demikian juga, ada pengaruh langsung media sosial dan EWOM terhadap kepercayaan. Selanjutnya, pengaruh tidak langsung media sosial dan EWOM terhadap loyalitas milenial terhadap OTA dimediasi oleh kepercayaan. Terakhir, gender tidak memoderasi pengaruh tidak langsung media sosial dan EWOM terhadap loyalitas milenial terhadap OTA melalui kepercayaan.Novelty/Value - Penelitian-penelitian terdahulu telah menganalisis pengaruh tidak langsung social media dan EWOM terhadap customer loyalty dan purchase-decision involvement melalui trust. Penelitian saat ini berusaha memperdalam analisis penelitian-penelitian tersebut dengan memasukan variabel gender sebagai moderator pada pengaruh tidak langsung penggunaan social media dan EWOM terhadap customer loyalty melalui trust, sehingga penelitian ini mencoba untuk mengintegrasikan analisis moderasi dan analisis mediasi ke dalam satu model penelitian.
Pelatihan Wirausaha Nugget Singkong Di Desa Cibogo, Cisauk, Tangerang Diana Lestari; Rianita Pramitasari; Stephanie Stephanie; Rakhdiny Sustaningrum; Thia Margaretha Tarigan; Kezia Sharon Gitakumala; Nathassia Injie Iskandar; Jennie Puspa Sari
Abdimas Galuh Vol 5, No 1 (2023): Maret 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v5i1.10167

Abstract

Kegiatan pelatihan wirausaha nugget di Desa Cibogo, Cisauk, Tangerang dilatar-belakangi oleh tingginya produksi singkong di Desa Cibogo. Selain pengolahan, kendala lain yang dihadapi antaranya adalah pemasaran, pendanaan, dan pemahaman wirausaha, sehingga dibutuhkan solusi untuk memanfaatkan produksi singkong. Solusi yang bisa diberikan adalah mengolah singkong menjadi produk lain selain keripik melalui pelatihan pengolahan singkong menjadi nugget dengan varian rasa manis dan asin. Pelatihan ini ditujukan untuk membekali penduduk Desa Cibogo dengan inovasi pengolahan singkong sehingga meningkatkan nilai jual singkong. Persiapan kegiatan dimulai dengan formulasi nugget singkong untuk mendapatkan cita rasa yang disukai. Kemudian pada saat pelaksanaan, penduduk diberikan pembekalan materi, meliputi penyiapan bahan pangan yang aman, pengenalan mengenai wirausaha, dan praktek langsung pembuatan nugget. Secara keseluruhan peserta menanggapi secara positif kegiatan yang dilakukan. Diharapkan melalui kegiatan ini dapat membuka peluang usaha bagi masyarakat Desa Cibogo secara umum dan para peserta secara khususnya.
Penyuluhan Penanganan Pascapanen dan Pengolahan Ikan Nila menjadi Ikan Asap di Jatimurni, Bekasi Rianita Pramitasari; Ivana Mariska Sumitro; Daru Seto Bagus Anugrah; Rakhdiny Sustaningrum; Stefano Capriati Winarno
I-Com: Indonesian Community Journal Vol 3 No 4 (2023): I-Com: Indonesian Community Journal (Desember 2023)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/icom.v3i4.3330

Abstract

Warga RT 003/RW 02 Kelurahan Jatimurni, Bekasi aktif dalam kegiatan-kegiatan yang berkaitan dengan lingkungan hidup, budidaya ikan, dan peningkatan pemberdayaan perempuan melalui wirausaha. Beberapa warga memelihara ikan air tawar seperti ikan nila. Akan tetapi, belum dilakukan pengolahan produk ikan nila secara inovatif untuk dapat digunakan sebagai produk dalam berwirausaha. Tujuan dari pengabdian kepada masyarakat ini ialah untuk meningkatkan pengetahuan warga tentang penanganan pascapanen ikan dan pengolahan ikan nila menjadi ikan asap yang nantinya dapat dikembangkan sebagai produk inovatif untuk berwirausaha. Metode pelaksanaan yang digunakan dalam kegiatan ini berupa penyuluhan. Hasil kegiatan menunjukkan bahwa tingkat pengetahuan peserta tentang penanganan pascapanen dan pengolahan ikan nila menjadi ikan asap meningkat. Peserta aktif dan antusias dalam mengikuti kegiatan penyuluhan. Dapat disimpulkan bahwa kegiatan pengabdian kepada masyarakat telah terlaksana dengan baik dan peserta mengalami peningkatan pengetahuan tentang penanganan pascapanen dan pengolahan ikan nila menjadi ikan asap.
PURCHASE INTENTION GENERASI Z PADA PRODUK KOSMETIK DENGAN TEKNOLOGI AUGMENTED REALITY PADA MASA PANDEMI Rakhdiny Sustaningrum
Jurnal Ilmiah Ekonomi Bisnis Vol 28, No 3 (2023)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2023.v28i3.7170

Abstract

Adaptasi teknologi augmented reality selain memberikan pengalaman tersediri bagi konsumen dalam berbelanja yang direpresentasikan secara virtual dan membantu untuk mendapatkan detail informasi sebelum memutuskan membeli produk. Tidak semua retail, menerapkan teknologi ini ke dalam aplikasi mereka padahal adaptasi teknologi ini memberikan pengalaman untuk meningkatkan kecenderungan membeli (purchase intention). Penelitian disusun untuk melihat bagaimana teknologi augmented reality memberikan pengaruh terhadap keputusan membeli dengan melibatkan adanya perasaan positif yang timbul sebagai suatu response terhadap adaptasi teknologi dan bagaimana motivasi hedonic shopping motivation memberikan pengaruh didalamnya. Hasil pengolahan data terhadap 100 responden generasi Z menunjukkan bahwa penggunaan teknologi augmented reality mempengaruhi keputusan membeli dan berpengaruh terhadap perasaan positive affective response. Namun, perasaan positif yang muncul setelah menggunakan teknologi justru tidak dipengaruhi oleh hedonic shopping behavior sebagai suatu perasaan yang muncul sebagai suatu motivasi berbelanja karena didasarkan adanya motif hedonic ketimbang kebutuhan utilitarian. Hasil penelitian ini berkontribusi terhadap strategi pemasaran retail terhadap generasi Z bahwa adaptasi teknologi augmented reality mempengaruhi purchase intention namun motivasi berbelanja didasarkan keputusan secara cognitive, khususnya pada masa pandemi
Sosialisasi Kemasan Vakum untuk Penyimpanan Produk Ikan Asap dalam Upaya Pemberdayaan Masyarakat di Jatimurni, Bekasi Daru Seto Bagus Anugrah; Rianita Pramitasari; Rakhdiny Sustaningrum; Ivana Mariska Sumitro; Stefano Capriati Winarno
I-Com: Indonesian Community Journal Vol 4 No 1 (2024): I-Com: Indonesian Community Journal (Maret 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/icom.v4i1.4080

Abstract

Residents of RT 003/RW 002 Jatimurni Village, Bekasi, have been running a tilapia fish-rearing business and attended training on processing tilapia into smoked fish. However, their understanding of using vacuum packaging to store and extend the shelf life of smoked fish products is still limited. This service aims to improve the community's understanding of the use of vacuum packaging and train the community's ability to use vacuum packaging equipment for smoked fish products. The method used was counselling and training. The results showed that after counselling, the community better understood the importance of vacuum packaging and could apply it to the smoked fish products produced.
Co-Authors Anugrah, Daru Seto Bagus Aurelia Christaline Firmansyah Baghas Budi Wicaksono Christiana Fara Dharmastuti Dennys Kurniawan Lianto Devi Angrahini Anni Lembana Diana Lestari, Diana Erina Sovania Hugo Alexander Ivana Mariska Sumitro Jennie Puspa Sari Jesselin Lim Kezia Sharon Gitakumala Nathassia Injie Iskandar Pramatya Dipa Mahija Rianita Pramitasari Rizma Junia Putri Stefano Capriati Winarno Stefanus Rumangkit Stephanie Stephanie Susy Yunia R. Sanie Syarief Darmono Syarief Darmoyo Teresia Angelia Kusumahadi Theresia Dwinita Laksmidewi Thia Margaretha Tarigan