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Ihsan, Taufik
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

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Analisis Deskripsi Pemilihan Tema Konten untuk Pemasaran Sosial Media Instagram dalam peningkatan personal Branding Ihsan, Taufik; Fajar Ariwibowo, Muhammad; Mawarindani Indra, Azalia; Triwahyuni, Atin
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7258

Abstract

Digital marketing is a marketing activity that utilizes technology and the internet. Digital marketing activities are a common thing carried out by many companies today, and there are various examples of digital marketing such as search engine optimization, affiliate marketing, content marketing, and social media marketing. Digital marketing activities have many benefits for both novice and experienced entrepreneurs. One of the digital marketing methods that is getting a lot of attention in Indonesia is social media marketing. Social media marketing is marketing by optimizing social media as the main media. According to We Are Social [2], social media users in Indonesia have reached 167 million, and the percentage of social media users is 60.4% of all Indonesian society.
Co-Authors Atin Triwahyuni Mawarindani Indra, Azalia Muhammad Fajar Ariwibowo