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All Journal Jurnal Pengabdian Masyarakat Nusantara MDP Student Conference
Mawarindani Indra, Azalia
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

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Analisis Deskripsi Pemilihan Tema Konten untuk Pemasaran Sosial Media Instagram dalam peningkatan personal Branding Ihsan, Taufik; Fajar Ariwibowo, Muhammad; Mawarindani Indra, Azalia; Triwahyuni, Atin
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7258

Abstract

Digital marketing is a marketing activity that utilizes technology and the internet. Digital marketing activities are a common thing carried out by many companies today, and there are various examples of digital marketing such as search engine optimization, affiliate marketing, content marketing, and social media marketing. Digital marketing activities have many benefits for both novice and experienced entrepreneurs. One of the digital marketing methods that is getting a lot of attention in Indonesia is social media marketing. Social media marketing is marketing by optimizing social media as the main media. According to We Are Social [2], social media users in Indonesia have reached 167 million, and the percentage of social media users is 60.4% of all Indonesian society.
Memanfaatkan Aplikasi Pinterest Sebagai Referensi Untuk Membuat Konten Digital Marketing Fajar Ariwibowo, Muhammad; Swadaya Hidayat, Intra; Putri Andita, Mirza; Mawarindani Indra, Azalia
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 4 No. 2 (2024): Agustus 2024 - Januari 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v4i2.3231

Abstract

Digital transformation has become an urgency for all business sectors. One of the changes related to the business sector is the marketing pattern switching to digital, or what is called digital marketing. SMKN 3 Sekayu, South Sumatra, only has an engineering major. SMKN 3 hopes that their teachers will be able to create digital marketing content that helps market products or services or for their own career or business needs through the SMK Industry 4.0 Digital Marketing Teacher Workshop. The method used in this community service is to use educational methods for the community as well as advocacy and training, and the application used is the Pinterest application. The results of this dedication produce additional knowledge for the audience to create content and increase the number of ideas for creating digital marketing content. Apart from that, 93.06% were very satisfied with the workshops they had attended.
Memanfaatkan Aplikasi Pinterest Sebagai Referensi Untuk Membuat Konten Digital Marketing Fajar Ariwibowo, Muhammad; Swadaya Hidayat, Intra; Putri Andita, Mirza; Mawarindani Indra, Azalia
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 4 No. 2 (2024): Agustus 2024 - Januari 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v4i2.3231

Abstract

Digital transformation has become an urgency for all business sectors. One of the changes related to the business sector is the marketing pattern switching to digital, or what is called digital marketing. SMKN 3 Sekayu, South Sumatra, only has an engineering major. SMKN 3 hopes that their teachers will be able to create digital marketing content that helps market products or services or for their own career or business needs through the SMK Industry 4.0 Digital Marketing Teacher Workshop. The method used in this community service is to use educational methods for the community as well as advocacy and training, and the application used is the Pinterest application. The results of this dedication produce additional knowledge for the audience to create content and increase the number of ideas for creating digital marketing content. Apart from that, 93.06% were very satisfied with the workshops they had attended.
Co-Authors Atin Triwahyuni Fajar Ariwibowo, Muhammad Ihsan, Taufik Intra Swadaya Hidayat Muhammad Fajar Ariwibowo Putri Andita, Mirza RR. Ella Evrita Hestiandari