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All Journal Jurnal Manajemen dan Agribisnis Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis Industria: Jurnal Teknologi dan Manajemen Agroindustri JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) Journal of Agri Socio Economics and Business Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Sustainability Science and Resources Journal of the Community Development in Asia Jurnal Ilmiah Membangun Desa dan Pertanian Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis
Rosiana, Nia
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Medicine & Pharmacology Social Sciences Veterinary Other

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Journal : Jurnal Manajemen dan Agribisnis

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Comparative Analysis of Marketing Channels of Cayenne Pepper Through Auction Market and Other Channels in Turi District, Sleman Regency Mahendra, Yusuf Iqbal; Rifin, Amzul; Rosiana, Nia
Jurnal Manajemen & Agribisnis Vol. 20 No. 2 (2023): JMA Vol. 20 No. 2, July 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.2.292

Abstract

Turi District is one of cayenne pepper production areas in Sleman Regency. The marketing of Cayyene Pepper is interesting to study especially after the chili auction market was established in Sleman Regency in 2018. Therefore, this study aims to compare the marketing of cayenne pepper through the auction market marketing channel with other marketing channels in Sleman Regency based on marketing margin, farmer’s share, and profit ratio to marketing cost. The data collection methods were purposive sampling method applied on farmers and snowball sampling method applied on marketing organization. The results showed that the marketing of cayenne pepper in Turi District, Sleman Regency in 2022 has five marketing channels, namely the auction market, collectors, wholesalers and traders. In addition, the marketing agencies involved have carried out the existing marketing functions, that is the exchange function, physical function and facility function. Basically, channel III through large traders has a quantitative indicator value of marketing efficiency that is better than channel I. Meanwhile, for local market destinations channel II has a better efficiency indicator value than channel IV which goes through small collectors. Keywords: auction market, cayenne pepper, marketing channels, marketing efficiency, marketing functions
Sustainability of Vegetable Hydroponic System in Pekanbaru City Maisarah, Nadia Putri; Fariyanti, Anna; Rosiana, Nia
Jurnal Manajemen & Agribisnis Vol. 20 No. 2 (2023): JMA Vol. 20 No. 2, July 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.2.214

Abstract

The decrease in the harvested area and the reduction in horticultural land caused by the conversion of agricultural land into plantations have prompted farmers to practice vegetable farming using a hydroponic system. This study aims to analyze the level of sustainability in vegetable farming using a hydroponic system, considering various dimensions and farmers' strategies to enhance sustainable hydroponic vegetable farming in Pekanbaru City. The sustainability index was determined using the Rap-Farm Ordination Technique along with the Multidimensional Scaling (MDS) Method, Leverage Analysis, Monte Carlo Simulation, and Analytical Hierarchy Process (AHP) to analyze hydroponic vegetable farming strategies in Pekanbaru City. A saturated sample of 30 hydroponic vegetable farmers from Pekanbaru City was included in this research. The results indicate that vegetable farming using a hydroponic system exhibits a relatively high level of sustainability across different dimensions, including economic, ecological, social, institutional, and technological aspects, with a score of 64.80. The sustainability level for the fifth dimension is moderately good (economic, ecological, social, and technological), whereas the institutional dimension is highly sustainable. Therefore, attributes from the highest-value dimension (institutional) and the lowest-value dimension (social) are given priority. Consequently, these two attributes are combined to enhance the sustainability level. One crucial aspect is improving knowledge of vegetable cultivation using the hydroponic system through training programs to enhance farmers' skills. Additionally, implementing and monitoring hydroponic vegetable farming emerged as a top-ranking alternative strategy to enhance farming practices. This research is expected to assist hydroponic vegetable farmers in enhancing their sustainable farming practices. Keywords: AHP, hydroponic vegetable, Rap-Farm, sustainable farming, vegetable farming
Co-Authors Alviedo Amalia, Azka Amzul Rifin Andriyono Kilat Adhi Aryani, Fuji Bayu Krisnamurthi DWIWIDYAWAN, JOHANNES ANDREW Fariyanti, Anna Feryanto Feryanto Feryanto Hadyan Lucky Al Faroby Harianto Hidayati, Aulia Juwita, Shanty Mahendra, Yusuf Iqbal Maisarah, Nadia Putri Malenda, Malenda Melewanto Patabang Merdekawati, Eka Ramadhani, Mutiara Ratih Pratiwi Rita Nurmalina Salim, Sonia Ghinaa Salsabila, Salsabila Simorangkir, Nadya Carolina