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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen JHP17 (Jurnal Hasil Penelitian) Jurnal Komunikasi Profesional Develop International Journal of Economics, Business and Accounting Research (IJEBAR) Maneggio
Farida, Ilya
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Transportation Other

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THE INFLUENCE OF SERVICE CONVENIENCE AND PRICE FAIRNESS ON CUSTOMER LOYALTY: MEDIATING EFFECT OF CUSTOMER SATISFACTION Pinaraswati, Sandra Oktaviana; Farida, Ilya; Susilowati, Sri; Suprihati, Suprihati
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 2 (2024): IJEBAR, VOL. 08 ISSUE 02, JUNE 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i2.14097

Abstract

The development of Indonesian apartments which have not fully recovered after the Covid pandemic is the reason for the need to increase sales. To increase sales, managers need to pay attention to Customer Loyalty from Apartment residents where Customer Loyalty is influenced by Service Convenience, Price Fairness, and Customer Satisfaction. The research objective is to analyze the effect of Service Convenience and Price Fairness on Customer Loyalty mediated by Customer Satisfaction. The population of this research is the occupants of the Tamansari Prospero Apartment in Sidoarjo as many as 200 people. The determination of the sample was carried out using the Slovin formula so that a total sample of 133 people was obtained. The research data collection technique was carried out by distributing questionnaires. While the data analysis technique uses Partial Least Square analysis. The results of the study prove that Service Convenience and Price Fairness have a significant effect on Customer Satisfaction. Customer Satisfaction has a significant effect on Customer Loyalty. In addition, Customer Satisfaction can mediate the effect of Service Convenience and Price Fairness on Customer Loyalty. Keywords: Service Convenience; Price Fairness; Customer Satisfaction; Customer Loyalty.
THE ROLE OF CUSTOMER EXPERIENCE IN MEDIATING THE INFLUENCE OF SERVICE QUALITY, PLACE IMAGE, AND PROMOTION ON REVISIT INTENTION AT PUMARA BANGKALAN CULINARY CENTER Farida, Ilya; Ady, Sri Utami; Sayidah, Nur
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol. 13 No. 1 (2026): April
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jmm17.v13i1.132885

Abstract

The purpose of this study was to examine the impact of place image, promotion, and service quality on revisit intention at the Pumara Culinary Centre, Bangkalan by using customer experience as the mediating variable. A quantitative approach was employed with an explanatory research design. A total of 150 respondents were chosen by purposive sampling, and the population study consisted of tourists who visited Pumara Bangkalan at least twice. SEM-PLS, or structural equation modeling-based partial least squares, was used to analyse the data. The findings indicated that while promotion had no major impact on customer experience, service quality and place image do. Customer experience, on the other hand, had a favourable and important influence on the intention to revisit. According to analysis mediation, customer experience influenced service quality and place image to revisit intention, However, promotion had a little effect on revisit intention. The results indicated that quality service and the location's image were the major aspects that shape customer experiences and drove return visits. In addition, promotion was unable to generate meaningful emotions in visitors.
Co-Authors AA Sudharmawan, AA Budiarti, Wiwik Lestari, Inggrid Fernandita Nur Sayidah Pinaraswati, Sandra Oktaviana Sri Susilowati SRI UTAMI ADY Suprihati -