Article Per Year (5 Year)
p-Index From 2020 - 2025
2.859
P-Index
This Author published in this journals
All Journal ARISTO SINERGI: Jurnal Ilmiah Ilmu Manajemen JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN GEMA EKONOMI BALANCE: Economic, Business, Management and Accounting Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal ABM Mengabdi Dinamika Kerajinan dan Batik: Majalah Ilmiah
Pinaraswati, Sandra Oktaviana
Universitas Dr. Soetomo Surabaya
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 16 Documents
Search

 1   2 
FACTORS AFFECTING STUDENTS CHOOSING MANAGEMENT STUDY PROGRAM (CASE STUDY ON THE FACULTY OF ECONOMICS AND BUSINESS, Dr. SOETOMO UNIVERSITY, SURABAYA) Pinaraswati, Sandra Oktaviana; Saibat, Saibat
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 03 (2020): IJEBAR, VOL. 04 ISSUE 03, SEPTEMBER 2020
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v4i03.1301

Abstract

The purpose of this study was to examine and analyze: The factors that influence students in choosing a Management study program at Dr. Soetomo University, Surabaya. This research is motivated by a fairly tight competition between private universities in Surabaya to attract students who will continue their studies at higher education, and the large number of study program choices. To win the competition, each private university tries to improve the quality of its study program with various strategies. On the other hand, students have many choices to decide what study program, and which private university to choose. There are certain study programs and private universities that are very popular, and some are less attractive. Therefore, it is very important that the student decision-making process in choosing a study program in a particular private university is analyzed through a study of consumer behavior. Data analysis used is quantitative, while to analyze quantitative data using multiple linear regression analysis. The results showed the R Square coefficient of 0.682 means that variations in student decisions can be explained by the cultural, social, personality, and psychological variables of 68.2%. While the remaining 31.8% can be explained by other variables not examined by this study. Simultaneous testing shows that the independent variables, namely Culture, Social, Personality, Psychology, jointly affect student decisions. This is indicated by the F Count of 61.517. From testing the research variables partially shows that the independent variables, namely Culture, Social, Personality, Psychology, have an effect on the dependent variable, namely Student Decisions. From the independent variables, namely Culture, Social, Personality, the most dominant variable is psychological. This is indicated by the lowest level of significance, namely α = 0.000 and the greatest coefficient, namely the t value of 4.766. Keywords: Culture, Social, Personality, Psychology, Student Decisions
HOW MOTIVATION WORKS, INDONESIAN EMPLOYEES IN FOREIGN COMPANIES ? Mochklas, Mochamad; Pinaraswati, Sandra Oktaviana; Setiawan, Teguh
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 8 No. 2 (2018)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (290.965 KB) | DOI: 10.25139/sng.v8i2.980

Abstract

To achieve company goals, employees need to be motivated so that they can carry out their duties responsibly and without coercion. The purpose of this study is to find out how employee work motivation works in foreign companies, by knowing the motivation of employees of foreign entrepreneurs can formulate the needs desired by local workers so that their loyalty and performance increases. This research method is descriptive analysis, where the population of this research is employees who work in foreign company South Korea, with sample size 229 people. The results of this study indicate that extrinsic motivation is more dominant influence employee work motivation, employee intrinsic motivation more dominant to fulfill requirement of daily life, and employee extrinsic motivation more dominant to get award. 
ANALISIS PENGARUH HARGA, PROMOSI, REPUTASI, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PENGGUNA JASA WEDDING AND EVENT ORGANIZER DI SURABAYA Pinaraswati, Sandra Oktaviana
GEMA EKONOMI Vol 10 No 2 (2021): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/.v10i2.1466

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh harga, promosi, reputasi, kualitas pelayanan terhadap keputusan pengguna jasa Wedding and Event Organizer di Surabaya. Jenis penelitian ini menggunakan pendekatan kuantitatif. Sampel penelitian ini adalah pelanggan Wedding and Event Organizer di Surabayasebanyak 35 orang. Teknik pengambilan sampel menggunakan metode sampeljenuh. Teknik analisis data yang digunakan adalah analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa : (1) Berdasarkan hasil uji simultan (F) diketahui Harga, Promosi, Reputasi Perusahaan dan Kualitas Pelayanan secarasimultan memiliki pengaruh yang positif dan signifikan terhadap keputusan pelanggan (2) Hasil uji secara parsial menunjukkan bahwa variabel Harga, promosi, reputasi, kualitas pelayanan berpengaruh secara parsial terhadap keputusan penggunaan jasa, (3) Harga berpengaruh dominan terhadap keputusanpelanggan.
Sosial Dan Kepribadian Terhadap Keputusan Mahasiswa Pemilihan Program Studi Manajemen Sandra Oktaviana Pinaraswati
BALANCE: Economic, Business, Management and Accounting Journal Vol 17, No 1 (2020): Januari
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/blc.v17i1.4184

Abstract

The purpose of this study is to examine and analyze: The influence of social and personality factors on students' decisions in choosing a Management study program. The research method used is explanatory research that is research that explains the causality relationship between several variables through hypothesis testing. Data collection techniques using a questionnaire or questionnaire in the form of a Likert scale. The research respondents were undergraduate students of 2017 management study program at Higher Education in Surabaya with a total sample of 281 students. The analytical model in this study is to use multiple linear regression analysis. The results showed the R Square coefficient of 0.504 means that the Student Decision variable can be explained by Social and Personality variables, by 50.4%. While the remaining 49.6% can be explained by other variables not examined by this study. Simultaneous testing shows that the independent variables namely Social and Personality together affect the Student's Decision. This is indicated by the F count of 141,161. The partial test of research variables shows that the independent variables, namely Social and Personality, influence the dependent variable, namely Student Decisions.Keywords                   : Social, Personality, Student Decisionss
Teknologi Tepat Guna Bagi Kelompok Penjual Bunga Segar Sandra Oktaviana Pinaraswati; Totok Hendarto
Jurnal ABM Mengabdi Vol 5 (2018): Desember
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The business of selling fresh flowers is a quite profitable business, because interest is needed for many events. Flower selling business problems include the fields of production, management and marketing. The solution to problem solving from priority scale is: Creating appropriate technology design in the form of adequate sales window. Manfaan and purpose of making this flower display or tool: able to maintain the freshness of flowers, slow down the fading color of flowers, able to maintain the original scent of flowers and minimize the level of damage and loss of interest due to wind. Conclusion in the production field. and the brightness of the flowers and the level of damage has decreased. The management field has had a positive impact on the fresh flower sales program. The marketing sector as a whole also has a positive impact on the fresh flower sales program.
THE ANALYSIS OF SERVICE QUALITY IMPACT ON CUSTOMERS’ SATISFACTION (Case Study of “Mas Alief” Automotive Workshop Bangkalan.) Sandra Oktaviana Pinaraswati; Ilya Farida; Sri Susilowati; Suprihati Suprihati
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 1 (2022): IJEBAR
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i1.4707

Abstract

This study aims to analyze the impact of service quality of "Mas Alief" automotive workshop Bangkalan on customer’s satisfaction. The study uses quantitative methods with multiple linear regression analysis techniques, with the dependent variable of service quality consisting of physical evidence, reliability, responsiveness, assurance and care. Whereas, independent variables are in favour of customers’ satisfaction. The research involves 100 respondents with purposive sampling technique. The results showed simultaneous significant impact of service quality variables comprising physical evidence, reliability, responsiveness, assurance and care on customers’ satisfaction. On the contrary, assurance variable partially has no significant impact on customers’ satisfaction of the workshop service. In addition, the variable with dominant impact on consumers’ satisfaction is the care variable. Keywords: Service Quality, Physical Evidence, Reliability, Responsiveness, Assurance, Care, Costumers’ Satisfaction
Watching Cultural Hybridity in Hinduism Myth on The PRISMA Series Road to Baliphex 2022 Sandra Tri Oktaviana; Anang Sujoko; Dicky Wahyudi
ARISTO Vol 11, No 2 (2023): July
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ars.v11i2.6834

Abstract

The Indonesian Philatelic Association (PFI) collaborated with PT. Pos Indonesia launched a special edition of PRISMA stamps to welcome Baliphex 2022, uniquely on PRISMA stamps there are symbols of ‘Wayang Kamasan’ painting (Balinese) and Mahabharata story (Indian) initiated by PFI. Researchers view that the special edition PRISMA series road to Baliphex 2022 is not just proof of payment and an event promotion tool, but as has meaning in each of the symbols that reflected Balinese and Indian culture. This study aims to reveal the representation of Balinese and Indian cultures in the PRISMA series Road to Baliphex 2022. We use Roland Barthes' semiotic method with units of analysis of denotation, connotation, and mythology. The results show that Balinese culture in PRISMA's Road to Baliphex 2022 series is structured through Mahabharata in Wayang Kamasan symbols, Baliphex events, and stamp elements that have denotative and connotative meanings. The mythology that appears in the PRISMA series Road to Baliphex 2022 is the myth of Hinduism, which is the belief of the majority of Balinese people. Hinduism mythology is structured through the symbolization Saput Poleng, Flags of Kober, Merdah and Tualen, Horse Carts, Big Trees, Ornaments, and Temples. The Hinduism mythology in the PRISMA series Road to Baliphex 2022 is not assembled through a single cultural representation, but with cultural hybrids from Mahabharata (Indian) and Wayang Kamasan (Balinese). This research contributes to the thesis statement that postage stamps can be used by the community as communication media to represent a certain ideology through a series of symbols with cultural hybridity.
THE EFFECT OF CUSTOMER EXPERIANCE AND PERCEIVED VALUE ON APARTMENT RESIDENT LOYALTY Sandra Oktaviana Pinaraswati; Sri Susilowati; Ilya Farida; Ika Devy Pramudiana
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 4 (2022): IJEBAR, Vol. 6 Issue 4, December 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i4.7127

Abstract

Destination research is to examine the influence of customer experience and perceived value on the loyalty of residents of the Tamansari Prospero Sidoarjo Apartment. The research was designed in the form of a causal relationship between variables. This research uses primary data. The research population was the residents of Tower Fortuna Apartemen Tamansari Prospero Sidoarjo totaling 200 people. While the sample is 133 people with accidental sampling technique and data collection using a questionnaire. The analysis technique uses multiple linear regression analysis. The results of the study are that customer experience and perceived value have a significant effect on the loyalty of apartment residents, customer experience has a significant effect on the loyalty of residents of the Tamansari Prospero Sidoarjo Apartment and perceived value has a significant effect on the loyalty of residents of the Tamansari Prospero Sidoarjo Apartment
IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT AND SERVICE QUALITY TO CUSTOMER LOYALTY SHOWROOM "MUJUR MOBIL" Sandra Oktaviana Pinaraswati; Saibat Saibat; Agustiawan Djoko Baruno; Suprihati Suprihati
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 2 (2023): IJEBAR, VOL. 07 ISSUE 02, JUNE 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i2.9462

Abstract

This study aims to examine and prove the effect of the implementation of Customer Relationship Management and service quality on customer loyalty at Showroom “Mujur Mobil”. This study aims to determine customer factors in an effort to increase customer loyalty which is very useful, especially for business people in offering services. This study uses a quantitative approach with multiple linear regression analysis. The number of samples taken was 50 respondents and data collection was carried out by questionnaires to obtain data. The results of this study are customer relationship management (CRM) partially has a significant positive effect on customer loyalty, while service quality partially has a significant positive effect on customer loyalty, and simultaneously CRM and service quality have a positive impact on customer loyalty. Keywords : Customer Relationship Management, Service Quality, Customer Loyalty.
Faktor yang Mempengaruhi Kepuasan Pelanggan Nasi Krawu Khas Gresik Jawa Timur Pinaraswati, Sandra Oktaviana; Saibat, Saibat; Baruno, Agustiawan Djoko; Safinatun, Safinatun
BALANCE: Economic, Business, Management and Accounting Journal Vol 20 No 1 (2023): Januari
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/blc.v20i1.15605

Abstract

ABSTRACTThe quality of food and services performed influences restaurant customer satisfaction. This type of research is quantitatively explanatory. The research population was customers of Nasi Krawu Mbuk Ju Gresik Restaurant, East Java, with a total sample of 80 customers. The results of the study prove that the quality of service and food significantly impact customer satisfaction at Nasi Krawu Mbuk Ju Restaurant simultaneously and partially. ABSTRAKKepuasan pelanggan rumah makan dipengaruhi kualitas makanan dan pelayanan yang dilakukan. Jenis penelitian ialah eksplanatori secara kuantitatif. Populasi penelitian ialah pelanggan Rumah Makan Nasi Krawu Mbuk Ju Gresik Jawa Timur dengan jumlah sampel sebanyak 80 pelanggan. Hasil penelitian membuktikan kualitas pelayanan dan makanan berdampak signifikan terhadap kepuasan pelanggan Rumah Makan Nasi Krawu Mbuk Ju secara simultan dan parsial
Co-Authors AA Sudharmawan, AA Agustiawan Djoko Baruno Aminuyati Baruno, Agustiawan Djoko Dicky Wahyudi Dwi Songgo Panggayudi, Dwi Songgo Farida, Ilya Hafidulloh, Hafidulloh Ika Devy Pramudiana Ilya Farida Ilya Farida Mochklas, Mochamad Safinatun, Safinatun Saibat Saibat Saibat, Saibat Sofiah Nur Iradawaty Sri Susilowati Sri Susilowati Sujoko, Anang Suprihati Suprihati - Suprihati Suprihati Tjahjani, Ida Kusnawati Totok Hendarto