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All Journal J-MAS (Jurnal Manajemen dan Sains) Jurnal Manajemen dan Bisnis Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Bisnis Kompetitif International Journal of Economics, Business and Innovation Research
Meilya Karya Putri
Program Studi Manajemen, Sekolah Tinggi Ilmu Ekonomi Indragiri (STIE-I) Rengat
Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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WOMENPRENEUR MINDSET HOME INDUSTRY “ANEKA CEMILAN ASYIFAH ” IN THE DISTRICT OF RENGAT Meilya Karya Putri
JURNAL MANAJEMEN DAN BISNIS Vol 11 No 1 (2022): JURNAL MANAJEMEN DAN BISNIS (TERBIT JUNI 2022)
Publisher : LPPM Press STIE Indragiri Rengat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34006/jmbi.v11i1.404

Abstract

This study aims to determine how to develop the mindset of women entrepreneurs. This research is qualitative descriptive field research, because it wants to get a description of the Womenpreneur Mindset in the Home Industry "Aneka Cemilan Asyifah" Rengat District, Indragiri Hulu Regency. The data collection method used is Observation, Interview, Documentation. The Credibility Test used is Extended Observation, Increasing Perseverance, Triangulation, Reference Material, Member Check. The results of this study are 5 (five) Mindset elements, namely Passion, Self Leadership Habits, Creativity Habits, Improvisation Habits, and Self-Efficacy owned by Womenpreneur "Aneka Cemilan Asyifah". The Home Industry entrepreneur "Aneka Cemilan Asyifah" shows that the entrepreneur has the passion to be an entrepreneur according to his hobbies in the culinary business, and sees a business opportunity. Even though there are obstacles, they are still looking for solutions to be able to survive in the culinary business that the entrepreneur is living. Home Industry Entrepreneur "Aneka Cemilan Asyifah" can direct and lead his members or employees, the desire to stay in the culinary business since 2015 is carried out by implementing various strategies assisted by his members. The strategy is to keep the business running for a long time, apart from doing creative promotions through the use of social media, a creativity mindset is also done by creating innovative products that are different from the products that have existed in Rengat. The improvised habit mindset is by producing products that have never existed before using quality materials and improving service to customers by delivering the ordered products to the customer's place. The fifth mindset is also evidenced by the statement submitted by the entrepreneur which shows that being an entrepreneur is of course a boss who can manage his own business without being regulated by others and is caused by having a hobby of cooking, so he wants to become a Womenpreneur or female entrepreneur in the culinary field.
ANALISIS STRATEGI PENGEMBANGAN BISNIS PADA DOORSMEER SIMPATI DI KECAMATAN RENGAT KABUPATEN INDRAGIRI HULU Putra, Muhklas Adi; Putri, Meilya Karya; Afriaris, Said
Jurnal Ekonomi Bisnis Kompetif Vol 2 No 3 (2023): Analisis Komprehensif Tren Bisnis
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v2i3.1474

Abstract

Dalam fungsinya sebuah strategi yang direncanakan dan diterapkan memiliki peranan yang sangat penting terhadap perkembangan sebuah bisnis yang dibangun agar kegiatan bisnis yang dilaksanakan tersebut semakin besar, sehingga menghasilkan keuntungan yang lebih tinggi dan mampu memenangkan ketatnya persaingan terhadap para kompetitor yang lain. Oleh karena itu dalam kegiatan operasionalnya Doorsmeer Simpati memerlukan sebuah strategi yang jitu dalam rangka menghadapi persaingan dan pengembangan usaha itu sendiri. Metode penelitian yang digunakan adalah jenis penelitian analisis deskriptif kualitatif dengan menggunakan teknik pengumpulan data melalui wawancara, observasi dan dokumentasi. Hasil penelitian ini menunjukkan bahwa analisis SWOT pada Doorsmeer Simpati dapat memaksimalkan kekuatan (Strengths) dan peluang (Opportunities), namun secara bersamaan dapat meminimalkan kelemahan (Weaknesses) dan ancaman (Threats).
Decision-Making Strategies At The Simpang Raya Japura Restaurant Agus Supriyadi; Meilya Karya Putri; Hasanah Yaspita
International Journal of Economics, Business and Innovation Research Vol. 4 No. 05 (2025): August - September, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i05.2216

Abstract

This study aims to analyze decision-making strategies at Rumah Makan Simpang Raya Japura. With increasing competition in the culinary industry, it is important for restaurants to develop effective decision-making strategies to improve performance and customer satisfaction. The research method used is a qualitative approach with interview and observation techniques. The results of the study indicate that Simpang Raya Japura Restaurant implements several strategies, including SWOT analysis, data-driven decision-making, and employee involvement in the decision-making process. Additionally, the study identifies challenges faced in implementing these strategies, such as fluctuations in customer preferences and price competition. These findings are expected to provide insights for restaurant managers in improving service quality and competitiveness in the market.
Optimalisasi Teknologi Digital dalam Pembelajaran untuk Guru SD Negeri 013 Desa Perkebunan Sungai Parit Kecamatan Sungai Lala Kabupaten Indragiri Hulu Julinaldi, Julinaldi; Putri, Meilya Karya; Agustin, Sri; Erny, Erny; Guntur, Sri; Mauliantino, Boby
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 4 (2025): Abdira, Oktober
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i4.957

Abstract

This community service activity was conducted to address the challenges of digital technology utilization in learning at SD Negeri 013, Desa Perkebunan Sungai Parit, where the use of digital devices and applications was limited. The method involved direct socialization, training, and mentoring for teachers using a participatory approach over two months. The results showed significant improvements in teachers’ understanding of digital technology (from 45% to 85%), their ability to operate digital learning applications (from 30% to 80%), and the transformation of teaching methods into more interactive and technology-based approaches (from 25% to 75%). Obstacles such as limited devices and unstable internet were addressed through additional training and alternative teaching methods. These results highlight the importance of continuous training and intensive mentoring to optimize digital technology use, thereby enhancing the quality of education in elementary schools.
Co-Authors Agus Supriyadi Corrina, Fatti Erny Erny, Erny Guntur, Sri HASANAH YASPITA Julinaldi Julinaldi MARALIS, RENI Mauliantino, Boby Muhklas Adi Putra Roky Apriansyah Said Afriaris Sri Agustin Walmi Sholihat