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All Journal Jurnal USAHA JURNAL ILMIAH GLOBAL EDUCATION Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Ilmu Manajemen Advantage Empowerment Society TGO Journal of Community Development
Putri, Nur Latifa Isnaini
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Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Empowerment Society

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Branding and Packaging Training to Improve Product Promotion at MSMEs in Mojosari Village Maidah, Firdaus Al; Rizki, Via Lailatur; Putri, Nur Latifa Isnaini
IMPOWERMENT SOCIETY Vol 6 No 2 (2023): August
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v6i2.1089

Abstract

As with micro business products in general, Micro Small and Medium Enterprises (MSME) entrepreneurs encounter several problems while developing their businesses, especially in increasingly fierce competition in this globalization era. This community service aims to help MSME entrepreneurs in Mojosari Village, Lumajang Regency East Java, overcome the difficulties they encounter due to globalization. Activities carried out in this program include site surveys, interviews and discussions with MSME entrepreneurs, holding training on branding and packaging, monitoring, and evaluation. This community service program has produced several outcomes. The first outcome is establishing increasingly solid collaboration between MSME entrepreneurs in Mojosari Village. This collaboration will help MSME entrepreneurs with better and more up-to-date business knowledge and skills to keep up with the times and technology. The second outcome is that this program can produce skilled and qualified personnel in their fields, which is realized by creating unique and attractive branding, labels, and packaging.
Green Marketing Mentoring for MSMEs in Rowokangkung District Robustin, Tri Palupi; Irdiana, Sukma; Putri, Nur Latifa Isnaini
IMPOWERMENT SOCIETY Vol 8 No 2 (2025): Agustus 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v8i2.1706

Abstract

Green Marketing is a marketing activity that uses environmental issues as a strategy to market products. The purpose of this green marketing training mentoring activity is to contribute to the community in Sidorejo Village who have businesses to be able to implement green marketing strategies in the form of green product features, green product prices, green product promotions in their businesses, so that they can improve their business image. This community service has provided several results, including the first activity is providing knowledge to the Sidorejo Village community about green marketing, so that they understand the importance of environmentally friendly marketing activities and the extraordinary benefits for health and environmental sustainability. This activity also provided good feedback because during the activity, many people were enthusiastic to ask questions related to the material presented. In addition, as many as 50 participants showed an increased understanding of green marketing strategies based on the results of the evaluation of the activity.
Co-Authors Amanatullah, Fahim Hakim, Ihkwanul Hakim, Ikhwanul Hesti Irnanta Irdiana, Sukma Istichomah Istichomah, Istichomah Maidah, Firdaus Al Nareswari, Ayu Novy Fitria, Novy Suyono, Aji Prasetyo Tri Palupi Robustin, Tri Palupi Via Lailatur rizki