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All Journal JURNAL ILMIAH GLOBAL EDUCATION Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Ilmu Manajemen Advantage Empowerment Society TGO Journal of Community Development
Putri, Nur Latifa Isnaini
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Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : TGO Journal of Community Development

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Digital Marketing and Branding Training for MSME Products in Lumajang Nareswari, Ayu; Putri, Nur Latifa Isnaini; Suyono, Aji Prasetyo
TGO Journal of Community Development Vol. 2 No. 2 (2024): July - December
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.2024.016

Abstract

This activity aims to enable MSME actors in Lumajang to understand the importance of digital marketing as an effort to help promote their products through social media and product branding to create a distinctive feature of MSME products in Lumajang Regency. This training aims to improve MSME actors' understanding of digital marketing and product branding, as well as to help them utilize social media and e-commerce to expand market reach. The training method is in the form of presentations and interactive discussions that discuss the use of digital platforms. The results of the training showed an increase in MSME actors' understanding of the importance of digital marketing and product branding. Participants began to understand how to use social media to promote products effectively, reduce marketing costs, and increase competitiveness through a unique and memorable brand image. In conclusion, this training provides significant provisions for MSME to optimize the potential of technology in supporting business development.
Co-Authors Hakim, Ihkwanul Hakim, Ikhwanul Hesti Irnanta Irdiana, Sukma Istichomah Istichomah, Istichomah Maidah, Firdaus Al Nareswari, Ayu Novy Fitria, Novy Suyono, Aji Prasetyo Tri Palupi Robustin, Tri Palupi Via Lailatur rizki