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All Journal JEM17: Jurnal Ekonomi Manajemen Community Development Journal: Jurnal Pengabdian Masyarakat Target : Jurnal Manajemen Bisnis ARSY : Jurnal Aplikasi Riset kepada Masyarakat Jurnal Ilmiah Raflesia Akuntansi ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Pajak dan Bisnis (Journal of Tax and Business) Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Triwidyati, Endang
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Mathematics Nursing Public Health Social Sciences Other

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Journal : Jurnal Ilmiah Raflesia Akuntansi

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Strategi Digital Marketing Dalam Meningkatkan Penjualan Ikan Hias Cupang (Studi Kasus pada Bastyan Betta Farm Melalui Media Sosial di Desa Dander Kecamatan Pesantren Kota Kediri) Agustina, Risma Alia; Satriyono, Gandung; Triwidyati, Endang
Jurnal Ilmiah Raflesia Akuntansi Vol. 10 No. 2 (2024): Jurnal Ilmiah Raflesia Akuntansi
Publisher : Politeknik Raflesia Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53494/jira.v10i2.644

Abstract

In this modern era, the development of information technology has changed the world of marketing in recent years. Traditional and conventional marketing communication methods are now gradually being integrated into the digital world. This type of research uses a descriptive method with a qualitative approach. Qualitative methodology is a research procedure that produces descriptive data in the form of written and spoken words. The presence of digital marketing or advertising has had a positive impact in the business world where the process of marketing a product can easily be done by creating digital photo or video content about a product to be marketed and then uploading it to several available social media application platforms. The conclusion in this research is that the digital marketing strategy carried out by Bastyan Betta Farm to increase sales is by creating and posting interesting photos or videos using social media, namely Instagram, Facebook and Whatsapp.
Co-Authors Agustina, Risma Alia Ayu As’ari, Eka desi kristanti, desi eferyn, Krissantina Eka Agustina, Eka Febiola, Elsa Ferdyana, Yenny Gandung Satriyono, Gandung Islami, Wahyu Nurul Laely, Nur Nonni YAP Nurjanah, Salis Prihardini, Oktaviani Wahyu Puspitasari, Mifta Dea Putri Prasasty, Nandha Ria Lestari Pangastuti Sasi Utami Yudiarto Perdana Putra, Yudiarto Perdana