Garuda - Garba Rujukan Digital

ANALISA RUTE DISTRIBUSI DAN BIAYA TRANSPORTASI SEBAGAI PENDUKUNG BISNIS PT POS INDONESIA KP BANJARNEGARA Aditia Sovia Pramudita
Jurnal Manajemen dan Bisnis Kreatif Vol 5 No 2 (2020): JURNAL MANAJEMEN DAN BISNIS KREATIF
Publisher : LPPM Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/manajemen.v5i2.1030

PT Pos Indonesia is a state-owned enterprise engaged in courier service inIndonesia. To achieve the competitive advantage, PT Pos Indonesia certainly cannot beseparated from its effectiveness and its efficiency in distributing letters and packages tothe customers. This research is the background of the product distribution process atPT Pos Indonesia Regional VI Semarang which based on Pos Indonesia way, where theneed for savings in needed. Therefore, the PROSAN section needs to make savings interms of distribution routes and distance. The purpose of this study is to determine thedistribution route of Pos Banjarnegara in order to minimize transportation costs. Thisresearch uses the VRP method. In this thesis, the VRP model is needed for theBanjarnegara Pos office distribution route, the solving for this method is to use savingmatrix, nearest insertion, nearest neighbor and finding out the most effective VRPsolving among those methods. Based on the calculation to complete the VRP using thesaving matrix method, the total distance is 204,3 km, the nearest insertion is 203,9, andthe nearest neighbor produces a distance of 180,6 km while the current average for thedistance in this company is 244,8 km. This shows that the nearest neighbor method ismore efficient in determining distribution routes, and this route can be done by usingjust one vehicle.Keywords: saving matrix, nearest insertion, nearest neighbor, distribution, routes

ANALISA RUTE DISTRIBUSI DAN BIAYA TRANSPORTASI SEBAGAI PENDUKUNG BISNIS PT POS INDONESIA KP BANJARNEGARA Aditia Sovia Pramudita
Jurnal Manajemen & Bisnis Kreatif Vol 5 No 2 (2020): Jurnal Manajemen & Bisnis Kreatif
Publisher : LPPM Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/manajemen.v5i2.1030

PT Pos Indonesia is a state-owned enterprise engaged in courier service inIndonesia. To achieve the competitive advantage, PT Pos Indonesia certainly cannot beseparated from its effectiveness and its efficiency in distributing letters and packages tothe customers. This research is the background of the product distribution process atPT Pos Indonesia Regional VI Semarang which based on Pos Indonesia way, where theneed for savings in needed. Therefore, the PROSAN section needs to make savings interms of distribution routes and distance. The purpose of this study is to determine thedistribution route of Pos Banjarnegara in order to minimize transportation costs. Thisresearch uses the VRP method. In this thesis, the VRP model is needed for theBanjarnegara Pos office distribution route, the solving for this method is to use savingmatrix, nearest insertion, nearest neighbor and finding out the most effective VRPsolving among those methods. Based on the calculation to complete the VRP using thesaving matrix method, the total distance is 204,3 km, the nearest insertion is 203,9, andthe nearest neighbor produces a distance of 180,6 km while the current average for thedistance in this company is 244,8 km. This shows that the nearest neighbor method ismore efficient in determining distribution routes, and this route can be done by usingjust one vehicle.Keywords: saving matrix, nearest insertion, nearest neighbor, distribution, routes

Efisiensi Saluran Distribusi Area Pemasaran PT Nutrifood Indonesia di Pulau Jawa Menggunakan Data Envelopment Analysis Aditia Sovia Pramudita
Coopetition : Jurnal Ilmiah Manajemen Vol 11 No 1 (2020): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (529.22 KB)

Competition in the growing world of commerce has an impact on strategy for a company. Every company wants an increase in sales and revenue along with meeting customer needs. Distribution system as one of the elements in the marketing mix has an important role in fulfilling customer needs. Selecting the right distribution channel in marketing products can be an alternative to fulfill customer needs efficiently. PT Nutrifood Indonesia as an FMCG company needs a fast product distribution cycle because of this the process must be carried out efficiently. This study uses the DEA method in calculating the relative efficiency value of each DMU by using each of its inputs and outputs. The study was conducted in 13 marketing distribution areas of Java, which are Bandung, Banjar, Banyuwangi, Bekasi, Bogor, Bojonegoro, Jakarta, Karawang, Majalengka, Semarang, Tangerang, Tegal and Yogyakarta. The results showed that there were 8 out of 13 areas of product marketing distribution that were technically inefficient based on the results of the DEA calculation of the BCC model with the assumption of VRS output orientation. The improvement target is carried out in the inefficient DMU in order to increase its efficiency value by reducing the input variable and increasing the output variable.

Business Model Formulation of Social-Commerce Based Influencer on Instagram Platform Bisma, M. Ardhya; Pramudita, Aditia Sovia
Jurnal Organisasi dan Manajemen Vol. 17 No. 2 (2021)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jom.v17i2.1924.2021

The growth of ICT in Indonesia has led to various new business models, one of which is the Influencer business model. Influencer is a business that focuses on generating opinions on a product or service. Influencers have become a trend in Indonesia, especially on the Instagram platform. Given that influencers are a new business model, there is still no standard business model in this industry. This study aims to map the social-commerce based influencer business model on the Instagram platform in Indonesia. This research is qualitative in nature. Data were collected by interviewing companies that have a focus on influencer and social-commerce business. Business model mapping is done using value chain analysis and business model canvas. Based on the research results, it is found that social-commerce based influencers must be able to divide their value propositions, channels, customer relationships, and consumer segments into two types, namely audiences and advertisers. This division of consumer types is very important in the social-commerce based influencer business considering influencers get revenue through advertisers and the power to influence audience to buy the endorsed product.

Determinants Factor of Accommodation Online Buying through Online Travel Agent (OTA) Aditia Sovia Pramudita; M. Ardhya Bisma; Darfial Guslan
APMBA (Asia Pacific Management and Business Application) Vol 9, No 2 (2020)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2020.009.02.1

The objective of this research is to identifying the determinants factor of online shopping behavior in accommodation buying to increase purchase intention and the actual buying in the hospitality sector. The hospitality industry in Indonesia is growing along with the growth of the tourism industry. Since ICT is developed in Indonesia, the behavior of the traveller changed. Online Travel Agent (OTA) and Accommodation Network Orchestrator (ANO) are emerging to fill consumer wants and needs in the way of accommodation buying. Technology Acceptance Model (TAM) is used as an approach to defining the determinants factor of online shopping behavior in accommodation buying. This research used the questionnaire to get primary data which is distributed to 358 respondents. The statistical tools used were Structural Equation Model-Partial Least Square (SEM-PLS). The result showed that all of the variables (perceived ease of use, perceived usefulness, perceived risk, perceived cost) were a significant and positive impact to purchase intention and actual use in online accommodation buying behavior.

The Distribution Channel Preferences in Purchase Decision-Making of Backpacker Hostel Customers Aditia Sovia Pramudita; Muhammad Ardhya Bisma; Darfial Guslan
Binus Business Review Vol. 11 No. 2 (2020): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v11i2.6241

The research aimed to find the correlation between distribution channels to each purchase decision-making process in hostel buying. This research was quantitative research using questionnaires to gather the data from 349 respondents. Linear regression analysis was used to analyze the data to find the correlation between each variable. The result shows that Online Travel Agent (OTA) has a significant and positive relationship to every purchase decision-making process. Then, go-show has only a significant and positive correlation in the purchase decision step. Meanwhile, the company’s website has a significant and positive relationship to purchase decision and postpurchase behavior steps. Last, the travel agent has no positive correlation to any of the customer decision-making process. Based on those facts, OTA remains the first choice of customers in terms of hostel buying.

PENGARUH KUALITAS JASA KURIR TERHADAP MINAT BELI KONSUMEN E-COMMERCE Dani Leonidas Sumarna; Aditia Sovia Pramudita
Jurnal Ekonomi dan Industri Vol 21, No 1 (2020): JURNAL EKONOMI DAN INDUSTRI
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v21i1.401

This research was made to determine the relationship between the quality of courier services and buying interest in online transactions. Multivariate statistics are used to answer this problem. The results of this study prove that Logistic Service Quality has a positive influence on buying interest. This shows that the services provided by logistics services have an impact on people's buying interest to shop online.

Efisiensi Saluran Distribusi Area Pemasaran PT Nutrifood Indonesia di Pulau Jawa Menggunakan Data Envelopment Analysis Aditia Sovia Pramudita
Coopetition : Jurnal Ilmiah Manajemen Vol. 11 No. 1 (2020): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v11i1.67

Competition in the growing world of commerce has an impact on strategy for a company. Every company wants an increase in sales and revenue along with meeting customer needs. Distribution system as one of the elements in the marketing mix has an important role in fulfilling customer needs. Selecting the right distribution channel in marketing products can be an alternative to fulfill customer needs efficiently. PT Nutrifood Indonesia as an FMCG company needs a fast product distribution cycle because of this the process must be carried out efficiently. This study uses the DEA method in calculating the relative efficiency value of each DMU by using each of its inputs and outputs. The study was conducted in 13 marketing distribution areas of Java, which are Bandung, Banjar, Banyuwangi, Bekasi, Bogor, Bojonegoro, Jakarta, Karawang, Majalengka, Semarang, Tangerang, Tegal and Yogyakarta. The results showed that there were 8 out of 13 areas of product marketing distribution that were technically inefficient based on the results of the DEA calculation of the BCC model with the assumption of VRS output orientation. The improvement target is carried out in the inefficient DMU in order to increase its efficiency value by reducing the input variable and increasing the output variable.

FORMULASI BISNIS MODEL SURAT KABAR ELEKTRONIK DI PIKIRAN RAKYAT: FORMULASI BISNIS MODEL SURAT KABAR ELEKTRONIK DI PIKIRAN RAKYAT Aditia Sovia Pramudita; Amri Yanuar; Tamadara Hilman
Competitive Vol. 13 No. 1 (2018): Jurnal Competitive
Publisher : Politeknik Pos Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36618/competitive.v13i1.347

Newspaper industry in fact is decreasing from 2006 until right now. Shifting behavior of their customer is becoming newspaper company problem to survive in this industry. Newspaper industry should shift their business into e-newspaper if they did not want to end up like music distributor industry. Even though, e-newspaper business model itself is not easy to be adapt. In fact, there are a lot of newspaper company who already failed to implement e-newspaper. Most of newspaper company treat e-newspaper only as their other distribution channel. It was the wrong concept if they want to develop e-newspaper and run it as the substitution of traditional newspaper. Revenue stream become the main concern in e-newspaper since it is difficult to create sustainable revenue stream. Result of the research is in order to create sustainable revenue stream, newspaper company should take a look at their resources and capabilities first. Value chain analysis is used to grab the potency of Pikiran Rakyat and make it as value proposition concerning e-newspaper in order to create revenue stream through e-newspaper. Last, business model canvas is used in order to map the proposed business model. In the end, e-newspaper Pikiran Rakyat has various revenue stream that could be used Industri surat kabar mengalami penurunan sejak 2006 hingga saat ini. Perubahaan perilaku pelanggan merupakan masalah utama perusahaan surat kabar untuk dapat bertahan di industri ini. Industry surat kabar sendiri harus mampu memindahkan bisnis utama mereka dari surat kabar tradisional menjadi surat kabar elektronik jika mereka tidak ingin berakhri seperti industri distributor musik. Namun demikian, bisnis model surat kabar elektronik sendiri sulit untuk diadaptasi. Banyak perusahaan surat kabar yang telah gagal mengimpelemntasikan surat kabar elektronik. Kebanyakan perusahaan surat kabar hanya memperlakukan surat kabar elektronik sebagai salah satu saluran distribusi mereka saja. Hal tersebut merupakan konsep yang salah jika mereka menginginkan surat kabar elektronik untuk berkembang dan menggantikan surat kabar cetak. Revenue stream menjadi masalah utama di dalam surat kabar elektronik dikarenakan untuk mencetak revenue melalui surat kabar elektronik sangat berbeda dengan surat kabar cetak. Hasil dari penelitian ini adalah, dalam rangka penciptaan revenue stream yang berkelanjutan, perusahaan surat kabar perlu untuk melihat sumber daya dan kapabilitas mereka terlebih dahulu. Analisis rantai nilai digunakan untuk dapat melihat potensi dari Pikiran Rakyat dan membuat hal tersebut menjadi value proposition di dalam bisnis model surat kabar elektronik yang kemudian bertujuan untuk menciptakan revenue stream. Business model canvas digunakan untuk memetakan bisnis model usulan. Pada akhirnya, Pikiran Rakyat memiliki beberapa pilihan revenue stream yang dapat digunakan pada bisnis model surat kabar elektronik mereka

Pengembangan Social Engagement Melalui Media Situs Jejaring Untuk Our Dream Indonesia: Pengembangan Social Engagement Melalui Media Situs Jejaring Untuk Our Dream Indonesia Aditia Sovia Pramudita; Tamadara Hilman; Asaretkha Adjane Annisawati
Competitive Vol. 14 No. 1 (2019): Jurnal Competitive
Publisher : Politeknik Pos Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36618/competitive.v14i1.507

Anak berkebutuhan khusus (ABK) tunarunggu merupakan individu-individu yang mempunyai karakteristik yang berbeda dari individu lainnya yang dipandang normal oleh masyarakat pada umumnya. Secara lebih khusus, ABK tunarunggu menunjukkan ketidakberfungsinya indera pendengaran dan menjadikan bebrapa anak menjadi tunawicara pula. Oleh karena itu, dibutuhkan penangan yang khusus bagi ABK sehingga kelak di masa yang akan datang ABK bisa diperlakukan sama pentingnya dengan anak normal lainnya. Our Dream Indonesia sebagai salah satu pusat terapi kembang anak dan remaja berkebutuhan khusus. Berbagai macam pelatihan dilakukan Our Dream Indonesia untuk mendidik ABK agar ABK dapat mengembangkan kemampuan yang mereka miliki sehingga kelak kemampuan tersebut dapat menjadi manfaat bagi lingkungan sekitar. Pelatihan yang diberikan pada PKM ini ada bertujuan membantu Our Dream Indonesia dalam mengembangkan social engagement untuk meningkatkan awareness masyarakat, terutama dalam hal pentingnya mendukung pelatihan yang dibutuhkan oleh ABK. Social engagement merupakan pengembangan hubungan dengan masyarakat untuk membantu memberdayakan aktivitas yang ditawarkan oleh Our Dream Indonesia melalui pelayanannya dan komunikasi kepada komunitas. Salah satu media yang diharapkan dapat membantu pengembangan social engagement tersebut melalui situs jejaring (website) untuk Our Dream Indonesia.

Title

Found 30 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 30 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 30 Documents
Search