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Penentuan Lead Time Optimal Pemesanan Bahan Baku Pakan Ternak Ayam Broiler Selama Covid-19 Pada PT Sinar Terang Madani Di Makassar Lestari, Rianti Indah; Arminas; Hafid, Yuniarsih
Majalah Teknik Industri Vol 30 No 1 (2022): Majalah Teknik Industri Vol.30 No.1 Juni 2022
Publisher : Unit Penelitian dan Pengabdian Masyarakat (UPPM) Politeknik ATI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61844/majalahteknikindustri.v30i1.364

Abstract

Ketersediaan bahan baku Pakan ternak ayam broiler PT. Sinar Terang Madani menjadi bahan pokok dalam kelangsungan proses produksi perusahaan. Terdapat beberapa hambatan dalam perusahaan yaitu harus memperkirakan seberapa besar kebutuhan dan biaya bahan baku yang diperlukan di masa yang akan datang. Kelebihan dan kekurangan bahan baku dapat menghambat proses produksi serta terjadinya pembengkakan biaya. Penelitian ini bertujuan untuk untuk menentukan berapa waktu tunggu kedatangan bahan baku yang diperlukan perusahaan dengan perhitungan menurut Extra Carrying Cost (ECC) dan Stock Out Cost (SOC). Hasil perhitungan SOC dan ECC hasil yang terpilih biaya yang paling minimum untuk bahan baku yellow corn pada tahun 2020 yaitu lead time 2 hari dengan total biaya pertahun Rp.1.589.567,18. Oleh karena itu, perusahaan harus melakukan pengendalian persediaan bahan baku yang optimal agar mencukupi proses produksi untuk setiap periode tertentu.
Sikap Konsumen Produk Frozen Food Pada Viral Stealth Marketing Natsir, A. Dian Sry Rezki; Lestari, Rianti Indah; Junianti, Fitri
Majalah Teknik Industri Vol 30 No 1 (2022): Majalah Teknik Industri Vol.30 No.1 Juni 2022
Publisher : Unit Penelitian dan Pengabdian Masyarakat (UPPM) Politeknik ATI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61844/majalahteknikindustri.v30i1.369

Abstract

Seiring dengan perkembangan jaman dan teknologi, persaingan dalam memasarkan suatu produk semakin tinggi. Pasar tidak hanya terbatas pada toko secara fisik namun juga terbuka luas memasarkan produk secara online. Pada kondisi ini, memaksa para pemasar untuk lebih kreatif untuk menyampaikan produk mereka kepada konsumen. Viral stealh marketing adalah salah satu cara mempromosikan suatu produk dengan lebih murah dan dapat mejalin kepercayaan konsumen lebih mudah. Penelitian ini bertujuan untuk mengetahui sikap konsumen frozen food terhadap penggunaan metode promosi viral stealth marketing. Apakah dimensi etika viral stealth marketing mempengaruhi keputusan konsumen dalam melakukan pembelian. Metode yang digunakan pada penelitian ini adalah dengan melakukan survey langsung kepada konsumen frozen food melalui pembagian kuisioner. Untuk menjawab permasalahan pada penelitian ini, maka digunakan analisis regresi untuk mengetahui pengaruh dimensi etika viral stealth marketing terhadap keputusan pembelian konsumen dan dimensi etika apasaja yang paling berpengaruh pada keputusan pembelian konsumen.
Bimbingan Teknis Transformasi Media Promosi pada UD. Rizky Amalia Berbasis Digital Marketing Natsir, Andi Dian Sry Rezki; Junianti, Fitri; Lestari, Rianti Indah; ., Riskawati
JURNAL TEPAT : Teknologi Terapan untuk Pengabdian Masyarakat Vol 7 No 1 (2024): Community Development
Publisher : Faculty of Engineering UNHAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25042/jurnal_tepat.v7i1.442

Abstract

Community Service is one of the main elements of the Tri Dharma of Higher Education which is the main duty as lecturer including at the ATI Makassar Polytechnic. This Community Service Activity was carried out in the third week of August 2023 and took place at UD. Rizky Amalia, Enrekang Regency. Activities involving owners, mployees of UD Rizky Amalia and several business owners in Buntu Sarong Village. The purpose of implementing the service activity was providing technical guidance on making promotional media by using Artificial Intelligent (AI). The method for measuring the success of activities was carried out by measuring participants' knowledge using pre-test and post-test questionnaires. The average score of the pre-test results was 5.50 before the material and training were given. The post-test average score was 17.50. The increase in the average score for these two groups of respondents indicates the initial assumption that respondents gained increased knowledge from this activity. This is also supported by the results of the paired t test where it is hypothesized that there is an average difference between the pre-test data and the post-test data which shows that there is an influence of providing materials and training on increasing respondents' understanding. This is proven by the significant value of less than 0.05 which was 0.00.
Determination of Flocculant Concentration to Increase Quality of Dilute SAP in Sugar Mills Junianti, Fitri; Amin, Idi; Salsabila, Sahira; Lestari, Rianti Indah
INTEK: Jurnal Penelitian Vol 11 No 1 (2024): April 2024
Publisher : Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/intek.v11i1.4750

Abstract

The quality of the sugar produced at a sugar factory depends on the dilute sap from the refining station process stages. The quality of the diluted liquid is influenced by the amount of impurities present. The more impurities contained in the diluted sap, the lower the rate of the diluted fluid obtained. To separate the contaminants present, process aids are needed, and one of them is flocculant. The concentration of flocculant used must be precise to maximize the separation process of sugar and impurities. The determination of flocculant addition has traditionally been based on visual observations of the dilute sap obtained. The results of the research show that the addition of flocculant that has the most influence in improving the quality of diluted sap is a flocculant concentration of 3 ppm, which has a turbidity of 28.69 NTU, pH 7, pol 10.82%, brix 12.88%, and a purity value of 84.01%. 
The Impact of Viral Stealth Marketing on Consumers' Buying Interest on Cosmetic Products Rezki natsir, Andi Dian Sry; Riskawati, Riskawati; Lestari, Rianti Indah; Junianti, Fitri; Wardana, Anita
EPI International Journal of Engineering Vol 7 No 2 (2024): Volume 7 Number 2, August 2024
Publisher : Center of Techonolgy (COT), Engineering Faculty, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25042/epi-ije.082024.01

Abstract

The concept of viral stealth marketing has been actively used by marketers to make products well received in society. Stealth marketing is one of the digital marketing strategies that advertises a product or service to someone, without them realizing that they are becoming a marketing object. Stealth Marketing is more commonly found on social media platforms today such as Facebook or Instagram compared to traditional advertising media such as newspaper, TV and radio broadcasts. Influencer as a service provider is becoming more general in this method of marketing. Cosmetic products are products that are often marketed with the viral stealth marketing method. Recommendations of cosmetic products from people we know will be easier to accept. Data collection was carried out by conducting a survey on the age group of Gen Z. Data processing using paired t-test and F-test. The results of the paired t-test found that there was a difference in the buying interest of consumers who received product promotion treatment (B1) with the group of consumers who received agent recognition treatment (B2) with a significance value of 0.000. Meanwhile, the results of the F-test show that the presence of agent recognition treatment affects consumers' buying interest in indicators of seeking information, trying products, knowing more, and the desire to own products. This result indicates a change in the buying interest of consumers to cosmetic products when they are aware of the use of viral stealth marketing promotion methods.