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All Journal LENTERA: Jurnal Ilmu Dakwah dan Komunikasi MUWAZAH: Jurnal Kajian Gender
Pratiwi, Rhesa Zuhriya
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Social Sciences

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STRATEGI MEDIA RELATIONS PDAM SURAKARTA DALAM UPAYA MEMPERTAHANKAN CITRA PERUSAHAAN Rahmawati, Rahmawati; Pratiwi, Rhesa Zuhriya
LENTERA VOL 3, No 01 (2019): LENTERA
Publisher : IAIN Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (248.354 KB) | DOI: 10.21093/lentera.v3i1.1638

Abstract

One of the functions of media relation for a company is to craft good image and reputation of the company in the public’s eye. Related to such function, the aim of this research is to explain the function of the media relation of the PDAM Surakarta to maintain the good image of the company. This research apllies descriptive-qualitative technique of analysis and collects data through observations, indepth interviews, and documentations. Findings of this research are: (1) PDAM Surakarta manages both internal and external relations by using media to provide informations about the company; (2) creating media relations through press release, media visits, and press tour, and (3) expanding its’ networks by cooperating with mass media such as Solopos, RRI, RIA RM, TA TV, and Metta FM.Keywords: Company image, media relations, PDAM Surakarta
Feminitas dan Resistansi Perempuan Pratiwi, Rhesa Zuhriya; Susilowati, Eny; Rusdiana, Joni; Rohmatika, Arina
MUWAZAH: Jurnal Kajian Gender Vol 13 No 2 (2021)
Publisher : IAIN Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/muwazah.v13i2.4563

Abstract

The strength of film as a medium that represents and constructs reality with the storyline which is symbolically packaged, through substance and full of socio-cultural values. This study is to describe the deconstruction of femininity and women's resistance meaning in the “Mother” movie. This research is a descriptive qualitative text research using main analysis of critical discourse by Sara Mills. The subject is the “Mother” movie, a thriller drama directed by Bong Joon-Ho. Collecting data at the text level, especially through documentation and literature studies, and furthermore, data is validated through FGD with experts who have experience and knowledge according to the object of research. The results explain the deconstruction of feminine values and women's resistance meaning in the “Mother” movie positioning women as objects. At this level, there is an objectification of women through the main character played by Hye ja, although another tendency appears which also positions women as subjects in the storyline. The emergence of physical and emotional aspects of femininity strengthens the objectification of women in the film. However, there is a dissection on femininity and resistance value in the film due to the emotional dynamics of the main character’s complex character. Finally, the existence of media as an industry and the power of messages makes the practice of media commodification depends on the owners, so it’s possible that the image of the female character in the film is used to represent a form of media power over the commodification of the message conveyed.
Co-Authors Arina Rohmatika Joni Rusdiana Kurniawati, Susi Rahmawati, Rahmawati Susilowati, Eny