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All Journal Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Ilmiah Manajemen Kesatuan Jurnal Bina Bangsa Ekonomika Journal of Artificial Intelligence and Digital Business KENDALI: Economics and Social Humanities Priviet Social Sciences Journal
Prambudi, Bono
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Improving Environmental Quality Through Willingness To Pay: Analysis of Ecotourism Visitors to Bandengan Beach, Jepara Prambudi, Bono; Darodjatun, MAS Sridjoko
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.2911

Abstract

This study aims to analyse the willingness of visitors who deliberately come to pay to help in managing and organising Bandengan Beach ecotourism as well as possible and to analyse the estimation or amount of entrance ticket levy in Bandengan Beach ecotourism area in an effort to maintain the environment. Respondents in this study were 54% female and 46% male. The respondents through questionnaires that were answered and processed, provided information that the value of the cost that is considered reasonable for visitors is Rp. 5,949, - per person. The results of this study indicate that the income variable, age variable and education variable, do not influence the dependent variable, namely willingness to pay. While the frequency of visits and knowledge variables have an influence on the dependent variable of willingness to pay. . Keywords: Tourism, Willingness to Pay, Environmental Quality
Meningkatkan Brand Image melalui Kualitas Produk dan Gaya Hidup Hedonis Sarimaryoni, Hamdi; Darodjatun, M.A.S Sridjoko; Prambudi, Bono; Imron, Moch; Huda, Nurul; Mubais, Ahmad
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i3.3281

Abstract

This study aims to analyze the influence of Product Quality and Hedonic Lifestyle on the Brand Image of Wuling-branded vehicles in the Jepara region. The research employs a survey method with an accidental sampling technique, involving 100 respondents. Data collected includes both primary and secondary sources, analyzed using multiple linear regression. The findings reveal that an improvement in product quality significantly contributes to Wuling's brand image, with a regression coefficient of 0.386, indicating that a 1% increase in product quality enhances the brand image by 0.386%. Additionally, hedonic lifestyle positively impacts brand image, with a coefficient of 0.210. These results underline the importance of product quality and engaging marketing strategies in attracting consumer interest. The uniqueness of this research lies in its focus on the interaction between product quality and hedonic lifestyle within the context of the automotive market in Jepara, a topic rarely explored in existing literature. This study provides new insights for Wuling manufacturers to formulate more effective marketing strategies while emphasizing continuous attention to product quality to maintain customer loyalty in a competitive market. Consequently, this research not only contributes to marketing theory development but also offers practical implications for Indonesia's automotive industry.
ANALYSIS OF THE INFLUENCE OF E-SERVICE QUALITY AND PERCEIVED RISK ON CUSTOMER LOYALTY Darodjatun, M.A.S Sridjoko; Prambudi, Bono; Mubais, Ahmad; Sarimaryoni, Hamdi; Gunawan, Ikhsan; Imron, Moch
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.676

Abstract

This research aims to analyze the influence of electronic service quality (e-service quality) and risk perception on customer loyalty at the Indah Cargo Logistik Jepara Branch delivery service. The research method used is a survey with a quantitative approach. The research sample of 100 respondents was obtained through accidental sampling technique. Data analysis uses multiple linear regression. The research results show that both e-service quality and risk perception significantly and positively influence customer loyalty. Good electronic service quality and low risk perception encourage customers to be more loyal to Indah Cargo Logistik delivery services. The coefficient of determination (R²) of 0.724 indicates that 72.4% of the variation in customer loyalty can be explained by the e-service quality and risk perception variables. This means that these two variables have a fairly strong influence on customer loyalty. The remaining 27.6% of variations in customer loyalty are influenced by other factors not measured in this research
The influence of influencers and Instagram social media on purchasing decisions with consumer trust as an intervening variable for nature lovers in DKI Jakarta Satriawan, Muhammad Arjuna; Prambudi, Bono; Wati, Lela Nurlaela
Priviet Social Sciences Journal Vol. 5 No. 5 (2025): May 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i5.616

Abstract

This study aims to analyze and understand the factors influencing purchasing decisions for Eiger products among nature lovers in DKI Jakarta, with a particular focus on the roles of influencer marketing, Instagram-based social media engagement, and consumer trust as mediating variables. The originality of this study lies in its integration of consumer trust as an intervening mechanism within the influencer marketing context, specifically targeting a niche market of outdoor enthusiasts. A descriptive quantitative approach was employed using structural equation Modeling with the partial least squares (SEM-PLS) method. Data were collected from 220 respondents through an online questionnaire and analyzed using SmartPLS version 4.0.0. The results indicate that influencer marketing significantly influences consumer trust, whereas Instagram social media engagement does not have a direct effect on purchasing decisions. Further, consumer trust mediates the relationship between influencer marketing and purchasing decisions, reinforcing the strategic value of building trust in influencer-driven campaigns. This study is limited to Instagram users in DKI Jakarta and focuses solely on the Eiger brand, which may constrain the generalizability of the findings. Nevertheless, this study offers new insights into consumer behavior in the outdoor product segment and contributes to the literature on digital marketing and trust-based purchasing dynamics across generational cohorts.
Trust, Fairness, and Ethics in the Digital Age: A Systematic Literature Review on Their Impact on SME Performance Prambudi, Bono
KENDALI: Economics and Social Humanities Vol. 3 No. 1 (2024): KENDALI: Economics and Social Sciences Humanities.
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/kendali.v3i1.875

Abstract

This study aims to analyze the influence of the implementation of trust, fairness, and ethics on the performance of Micro, Small, and Medium Enterprises (MSMEs) in facing the challenges of digital transformation. Through a quantitative approach and cross-country comparative literature study, this study examines how moral and relational factors affect the sustainability and productivity of MSMEs. The results of this study are supported by global findings, including from Agarwal (2014) in India regarding the importance of trust in work relationships; Tlaiss et al. (2015) in Canada and Brown et al. (2015) in the UK regarding the role of fairness and organizational support in improving performance; and Abdullahi et al. (2016) in Nigeria which emphasizes ethics as the foundation of business. Other studies such as Engelbrecht et al. (2017) in South Africa and Afsar et al. (2018) in Pakistan show that fairness and ethics increase employee loyalty and performance. In the digital context, studies by Wong et al. (2020) in Hong Kong, Chamtitigul & Li (2021) in China, and Oh et al. (2022) in South Korea underlines the importance of digital ethics and trust in the modern business ecosystem. Research by Alpkan et al. (2020) in Turkey and Umar et al. (2024) in Nigeria confirms that organizational justice and ethical leadership can strengthen the competitiveness of MSMEs amidst digitalization. The findings of this study indicate that the synergy between trust, justice, and ethics is a crucial foundation in improving MSME performance, especially in facing digital disruption. Therefore, MSMEs need to internalize these values ​​in managerial practices in order to survive and develop sustainably.
TRANSFORMASI DIGITAL DALAM GREEN HRM: TINJAUAN SISTEMATIS STRATEGI DAN IMPLEMENTASI DI ERA INDUSTRI 4.0 Prambudi, Bono
KENDALI: Economics and Social Humanities Vol. 4 No. 1 (2025): KENDALI: Economics and Social Sciences Humanities.
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/kendali.v4i1.889

Abstract

Penelitian ini menyajikan tinjauan sistematis (Systematic Literature Review/SLR) terkait implementasi transformasi digital dalam Green Human Resource Management (Green HRM) di era Industri 4.0. Analisis mencakup 72 artikel terbaru yang diterbitkan pada tahun 2022–2025, dengan distribusi geografis yang beragam. China menempati posisi teratas dengan 31,08% artikel, mayoritas bersifat publikasi tunggal (SCP: 21) dan beberapa kolaborasi internasional (MCP: 2; 8,7%), menunjukkan adopsi awal praktik Green HRM digital di Asia. Italia (20,27%) menunjukkan proporsi tinggi kolaborasi internasional (MCP 46,7%), diikuti Portugal dan Spanyol dengan 50% kolaborasi internasional. Negara lain seperti Korea, Austria, India, Saudi Arabia, dan United Kingdom menampilkan 100% MCP, menandakan keterlibatan aktif dalam penelitian lintas negara meskipun jumlah artikelnya relatif kecil. Tren global menunjukkan fokus pada implementasi teknologi digital, seperti HRIS berbasis AI, platform manajemen lingkungan kerja hijau, dan analitik data untuk pengambilan keputusan strategis. Secara umum, negara-negara Asia menekankan adopsi teknologi cepat, sementara Eropa dan Amerika lebih fokus pada evaluasi dampak keberlanjutan dan kebijakan regulasi. Temuan ini memberikan dasar bagi akademisi dan praktisi HR untuk mengembangkan strategi transformasi digital yang selaras dengan prinsip Green HRM, sekaligus menunjukkan peluang penelitian masa depan dalam kolaborasi internasional dan adaptasi teknologi ramah lingkungan.
Analisis Faktor Kualitas Layanan Mobile Banking terhadap Kepuasan Nasabah (Studi Kasus Bank Syariah Mandiri Cabang Jakarta Pejaten) Rahmadini, Rahmadini; Prambudi, Bono
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2501

Abstract

Penelitian ini dilakukan untuk mengetahui bukti empiris analisis faktor kualitas layanan (Reliability, Responsiveness, Assurance, Empathy dan Tangibles) mobile banking terhadap kepuasan nasabah di Bank Syariah Mandiri Cabang Jakarta Pejaten. Penelitian ini bertujuan untuk menganalisis Analisis Faktor Kualitas Layanan Mobile Banking Terhadap Kepuasan Nasabah. Penelitian ini dilaksanakan di Bank Syariah Mandiri Cabang Jakarta Pejaten. Sampel dalam penelitian ini adalah nasabah Bank Syariah Mandiri Cabang Jakarta Pejaten yang berjumlah 287 responden. Penelitian ini adalah penelitian kuantitatif dan metode analisis data menggunakan metode Partial Least Square (PLS). Hasil dari penelitian ini menunjukkan bahwa: Variabel Reliability (X1) dengan nilai t sebesar 5.496 > (1.96). Hal ini berarti bahwa Reliability (X1) memiliki hubungan positif dan signifikan terhadap Kepuasan Nasabah. Variabel Responsiveness (X2) dengan nilai t sebesar 0.649 < (1.96). Hal ini berarti bahwa Responsiveness (X2) tidak memiliki hubungan positif dan signifikan terhadap Kepuasan Nasabah. Variabel Assurance (X3) nilai t sebesar 4.003. Nilai tersebut lebih besar dari t tabel (1.96). Hal ini berarti bahwa Assurance (X3) memiliki hubungan positif dan signifikan terhadap Kepuasan Nasabah. Variabel Empathy (X4) dengan nilai t sebesar 2.097 > (1.96). Hal ini berarti bahwa Empathy (X4) memiliki hubungan positif dan signifikan terhadap Kepuasan Nasabah. Variabel Tangibles (X5) dengan nilai t sebesar 3.520 > (1.96). Hal ini berarti bahwa Tangibles (X5) memiliki hubungan positif dan signifikan terhadap Kepuasan Nasabah.
Co-Authors Darodjatun, M.A.S Sridjoko Darodjatun, MAS Sridjoko Ikhsan Gunawan Imron, Moch Mubais, Ahmad Nurul Huda Rahmadini, Rahmadini Sarimaryoni, Hamdi Satriawan, Muhammad Arjuna Wati, Lela Nurlaela