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Journal : Jurnal AbdiMas Nusa Mandiri

PENERAPAN INOVASI DIGITAL PEMASARAN UNTUK PENINGKATAN OMZET PEMBERDAYAAN EKONOMI RUMAH TANGGA PKK KELURAHAN RAGUNAN Handayani, Rani Irma; Kristiana, Titin; Setiaji, Setiaji; Listyaningrum, Heni; Aprilia, Sarah
Jurnal AbdiMas Nusa Mandiri Vol. 6 No. 2 (2024): Periode Oktober 2024
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/abdimas.v6i2.5955

Abstract

The background of this Community Service activity is that PKM partners of PKK cadres in Ragunan Village have several limitations in terms of identity, packaging and product marketing. For product identity, there is no logo (label) for packaging, so the product that has been made is less known. In addition, there is no safe packaging design for the delivery of business products sold. So far, sales have only been carried out through event bazaars around Ragunan village so that there is a lack of marketing networks. Limited sales range, and the target market is not wide and diverse, revenue or sales turnover does not increase. The purpose of this PKM activity is to expand market reach, build strong product appeal, increase sales turnover and increase economic independence. The method for this PKM activity is to provide socialization and training regarding new product logos for the packaging production process on packaging labels, packaging design for shipping packaging, socializing the e-commerce application that has been made to PKK cadres of Ragunan Village. Providing training in using e-commerce platforms to market their products. The targeted output is to create an online sales application (e-commerce) to be able to market the business products of PKK cadres in Ragunan Village widely. This community service reached the main conclusion that digital marketing strategies effectively help the economic empowerment of PKK cadres' households and this strategy shows positive results in increasing their economic independence and income.
PELATIHAN DIGITALISASI LAYANAN POSYANDU DENGAN SEHATLINK UNTUK PEMANTAUAN KESEHATAN KELUARGA KELURAHAN RAGUNAN Putri, Sukmawati Anggraeni; Kristiana, Titin; Setiaji, Setiaji
Jurnal AbdiMas Nusa Mandiri Vol. 7 No. 2 (2025): Periode Oktober 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/abdimas.v7i2.7525

Abstract

Posyandu plays a crucial role in promotive and preventive health efforts, particularly in stunting prevention and early detection of chronic diseases, yet challenges remain in data recording and information dissemination. This community service activity aimed to enhance cadre capacity and community participation through digitalizing services using the SehatLink website. The program involved 24 cadres from Posyandu RW 01 Ragunan Village, employing training, technical assistance, and pre-test and post-test evaluations. Results showed significant improvements in cadre management aspects: digital training needs increased by 74%, perceived effectiveness of the application in stunting prevention reached 83%, trust in digital data rose to 80%, and support for data-based decision making reached 81%. Among the community, understanding of healthy eating patterns increased by 73%, effectiveness of digital education by 85%, ease of access to health information by 78%, and family involvement in health monitoring by 73%. These findings confirm that SehatLink effectively strengthens cadre capacity and enhances community engagement in digital health services, especially for stunting prevention and early detection of chronic diseases. Program sustainability requires ongoing training, development of contextual educational content, and integration into regional health information systems.