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All Journal Jurnal AbdiMas Nusa Mandiri Continuous Education : Journal of Science and Research
Aprilia, Sarah
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Computer Science & IT Decision Sciences, Operations Research & Management Education Energy Environmental Science Mathematics Physics Social Sciences Other

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PENERAPAN INOVASI DIGITAL PEMASARAN UNTUK PENINGKATAN OMZET PEMBERDAYAAN EKONOMI RUMAH TANGGA PKK KELURAHAN RAGUNAN Handayani, Rani Irma; Kristiana, Titin; Setiaji, Setiaji; Listyaningrum, Heni; Aprilia, Sarah
Jurnal AbdiMas Nusa Mandiri Vol. 6 No. 2 (2024): Periode Oktober 2024
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/abdimas.v6i2.5955

Abstract

The background of this Community Service activity is that PKM partners of PKK cadres in Ragunan Village have several limitations in terms of identity, packaging and product marketing. For product identity, there is no logo (label) for packaging, so the product that has been made is less known. In addition, there is no safe packaging design for the delivery of business products sold. So far, sales have only been carried out through event bazaars around Ragunan village so that there is a lack of marketing networks. Limited sales range, and the target market is not wide and diverse, revenue or sales turnover does not increase. The purpose of this PKM activity is to expand market reach, build strong product appeal, increase sales turnover and increase economic independence. The method for this PKM activity is to provide socialization and training regarding new product logos for the packaging production process on packaging labels, packaging design for shipping packaging, socializing the e-commerce application that has been made to PKK cadres of Ragunan Village. Providing training in using e-commerce platforms to market their products. The targeted output is to create an online sales application (e-commerce) to be able to market the business products of PKK cadres in Ragunan Village widely. This community service reached the main conclusion that digital marketing strategies effectively help the economic empowerment of PKK cadres' households and this strategy shows positive results in increasing their economic independence and income.
Improving Students Writing Descriptive Skills Through Snowball Throwing Games Technique at SMK Immanuel Medan Aprilia, Sarah; Aritonang, Romaito; Asrul, Nurmahyuni; Yunanda, Fachri; Amaniarsih, Dwi Suci
Continuous Education: Journal of Science and Research Vol. 6 No. 2 (2025): IN PRESS
Publisher : Pusdikra Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51178/ce.v6i2.2615

Abstract

The Snowball Throwing Games method has proven effective in enhancing students' descriptive writing skills. Beyond measurable improvements in academic performance, this interactive and collaborative approach increased student motivation and fostered a more engaging classroom atmosphere. The method encouraged active participation, creativity, and self-expression, helping students build confidence and develop their writing abilities. Moreover, the method significantly improved students’ social interaction and teamwork, which positively influenced their ability to collaborate during writing tasks. Particularly in writing classes often perceived as challenging, the dynamic and supportive environment reduced student anxiety and minimized the fear of making mistakes. Each phase of implementation was strategically designed to facilitate classroom communication and highlight various aspects of the Snowball Throwing Games technique. These included student engagement, behavioral change, the development of critical thinking skills, and the integration of digital tools to support learning goals. The findings indicate that this method is both practical and effective in improving writing proficiency while fostering a positive and collaborative learning environment.
Improving Students Writing Descriptive Skills Through Snowball Throwing Games Technique at SMK Immanuel Medan Aprilia, Sarah; Aritonang, Romaito; Asrul, Nurmahyuni; Yunanda, Fachri; Amaniarsih, Dwi Suci
Continuous Education: Journal of Science and Research Vol. 6 No. 2 (2025)
Publisher : Pusdikra Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51178/ce.v6i2.2615

Abstract

The Snowball Throwing Games method has proven effective in enhancing students' descriptive writing skills. Beyond measurable improvements in academic performance, this interactive and collaborative approach increased student motivation and fostered a more engaging classroom atmosphere. The method encouraged active participation, creativity, and self-expression, helping students build confidence and develop their writing abilities. Moreover, the method significantly improved students’ social interaction and teamwork, which positively influenced their ability to collaborate during writing tasks. Particularly in writing classes often perceived as challenging, the dynamic and supportive environment reduced student anxiety and minimized the fear of making mistakes. Each phase of implementation was strategically designed to facilitate classroom communication and highlight various aspects of the Snowball Throwing Games technique. These included student engagement, behavioral change, the development of critical thinking skills, and the integration of digital tools to support learning goals. The findings indicate that this method is both practical and effective in improving writing proficiency while fostering a positive and collaborative learning environment.
Co-Authors Amaniarsih, Dwi Suci Aritonang, Romaito asrul, nurmahyuni Kristiana, Titin Listyaningrum, Heni Rani Irma Handayani, Rani Irma Setiaji Setiaji, Setiaji Yunanda, Fachri