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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Digit : Digital of Information Technology Journal Of Human And Education (JAHE) Jurnal Ekonomika Dan Bisnis Proceeding Applied Business and Engineering Conference Ekalaya : Jurnal Ekonomi Akuntansi
Sari, Maya Permata
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Journal : Proceeding Applied Business and Engineering Conference

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How human capital may boost competitive advantage in cafés? Findings from Bukittinggi Gustiawan, Willson; Septivani, Mega Dwi; Afifah, Afifah; Sari, Maya Permata
ABEC Indonesia Vol. 12 (2024): 12th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

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Abstract

This study investigated the relationship between Human Capital (HC) and Competitive Advantage (CA) in thecoffee shop industry of Bukittinggi, a prominent tourist destination in West Sumatra. Utilizing a quantitative approach,primary data were collected through structured questionnaires distributed to 55 coffee shop owners. The researchemployed Structural Equation Modeling (SEM) with SmartPLS to analyze the data, aiming to elucidate how investmentsin human capital contributed to achieving competitive advantage in a highly competitive market. The findings indicated asignificant positive relationship between human capital and competitive advantage, highlighting the critical role ofemployee education, skills, and experience in enhancing business performance. Additionally, the study introduced socialcapital as a vital variable linked to networking within the coffee business community, which further supportedcompetitive advantage. The results emphasized the importance of developing human capital strategies for coffee shopowners to thrive in an evolving marketplace. These insights provided practical implications for l ocal entrepreneurs,policymakers, and stakeholders, suggesting that continued investment in human resources could foster business growthand positively impact the tourism sector in Bukittinggi. Ultimately, this research contributed to the broader understandingof human capital's role in driving competitive advantage within small and medium-sized enterprises (SMEs).
The Importance of Servicescape in The Digital Industry Era Sari, Maya Permata; Afifah, Afifah; Gustina, Gustina; Novadilastri, Novadilastri
ABEC Indonesia Vol. 12 (2024): 12th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

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Abstract

Servicescape or service environment is a variable that defines the availability of tangibles where services areprovided to consumers. In the service business, the physical condition of the place where the service is provided caninfluence consumer perception and satisfaction. Servicescape is one of the most critical aspects in adding value to customersbecause business players need to provide satisfaction and value to customers. The objects of this research activity areAmbient Condition, Spatial Layout, Functionality, Sign Symbol, and Artifact, with the unit of analysis being the consumersof Workas Coffee and Eatery. This research model is qualitative, and data collection is conducted using a questionnairethat includes open-ended questions. Data analysis was performed using Nvivo Version 12 to assist in coding therespondents' answers. The coding results indicate that 50% of respondents highlighted aspects of the servicescape ofWorkas Coffee and Eatery, such as limited parking area, insufficient indoor cooling, a lack of electrical outlets, and lightingissues.
Co-Authors Gustina Gustina Isnaini, Nurdiana Fitri Lestari, Octavia Indah Mega Dwi Septivani Muhammad Afif Nas, Chairun Novadilastri, Novadilastri Rachmi, Feny Melia Sani , Neshy Aulia Septian, Willy Eka SYAIFUL BAHRI Turini, Turini Virgiani, Devina Willson Gustiawan