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All Journal JAM Jurnal Media Wahana Ekonomika JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Sebatik Jurnal Ilmiah Ekonomi Global Masa Kini Asian Journal of Applied Business and Management (AJABM) Indonesian Journal of Advanced Research (IJAR) Journal of Management, Economic, and Accounting Strategi : Jurnal Manajemen Motivasi: Jurnal Manajemen dan Bisnis
Mayasari, Veny
Universitas Tridinanti Palembang
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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The Influence Of Product Quality, Service Quality, And Promotion On Purchasing Decisions At PT. KOI Cafe Indonesia At Palembang Icon Mall Ariani, Elsa Septi; Andriyani, Ima; Mayasari, Veny
Journal of Management, Economic, and Accounting Vol. 4 No. 2 (2025): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i2.926

Abstract

This study aims to determine the influence of Product Quality, Service Quality, and Promotion on Purchasing Decisions at PT. KOI Cafe Indonesia. The sample in this study was 99 consumers of PT. KOI Cafe Indonesia. The analysis technique used was multiple linear regression analysis, processed using the computer program Statistical Product and Service Solution (SPSS) version 26. The results of the study indicate that Product Quality, Service Quality, and Promotion simultaneously influence Purchasing Decisions. This is proven through statistical testing, which indicates that the null hypothesis is rejected, thus accepting the alternative hypothesis. Partially, each of the independent variables—Product Quality, Service Quality, and Promotion—also proved to influence Purchasing Decisions. This conclusion is based on a significance value smaller than the predetermined probability limit, indicating that the influence is statistically acceptable.
Pengaruh Struktur Modal dan Efisiensi Bank terhadap Kinerja Keuangan pada Perusahaan Perbankan Konvensional Alvido; Belliwati Kosim; Arradytia Permana; Veny Mayasari
MOTIVASI Vol. 10 No. 2 (2025): MOTIVASI: JURNAL MANAJEMEN DAN BISNIS
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/mti.v10i2.1205

Abstract

Purpose- This study aims to examine the effect of capital structure and banking efficiency on the financial performance of conventional banking companies listed on the Indonesia Stock Exchange (IDX). Design/methodology– This research uses a quantitative associative approach with secondary data obtained from the financial reports of 26 conventional banks during 2020–2024, resulting in 130 firm-year observations. Capital structure is measured by the Debt to Equity Ratio (DER), bank efficiency by the Operating Expenses to Operating Income ratio (BOPO), and financial performance by Return on Assets (ROA). Multiple linear regression is used for hypothesis testing. Findings- The results indicate that capital structure and bank efficiency simultaneously affect financial performance. Partially, DER has a positive and significant effect, while BOPO has a negative and significant effect on ROA. This implies that an optimal capital structure and efficient operational management can enhance profitability. The coefficient of determination (R²) of 0.911 shows that 91.1% of the variation in financial performance is explained by these two variables. The findings suggest that conventional banks need to manage debt and operational costs efficiently to maintain profitability and competitiveness.
Co-Authors Agung Anggoro Seto Alvido Ariani, Elsa Septi Arradytia Permana Belliwati Kosim Edo Revaldo Fitria Marisya Hisbullah Basri IMA ANDRIYANI, IMA Liliana Liliana Liliana, Liliana M Bambang Purwanto Mariyam Zanariah Nadia Julianti Oktariyani, Amanda Robyardi, Erfan Rudi Chairudin Sari, Intan Dwi Sri Dweni Astuti Syamsiar, Syamsiar