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All Journal Jurnal Kompetitif Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Indonesian Journal of Advanced Research (IJAR)
Mariyam Zanariah
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH DESKRIPSI KERJA (JOB DESCRIPTION), WORK-LIFE BALANCE DAN BUDAYA KERJA TERHADAP KEPUASAN KERJA PEGAWAI PERPUSTAKAAN DAERAH PROVINSI SUMATERA SELATAN Shelly Nurillah Sucaga; Ulil Amri; Mariyam Zanariah
JURNAL KOMPETITIF Vol 7, No 1: Edisi Januari–Juni 2018
Publisher : Fakultas Ekonomi Universitas Tridinanti Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52333/kompetitif.v7i1.448

Abstract

This study examines the Influence of Job Description, Work-LifeBalanceAnd Work Culture Against Job Satisfaction Employees Regional Library of South Sumatra Province. Implementation of research for 5 (five) months including in designing, executing and reporting result of research.This case study research aims to find out the influence of Job Description, Work-Life Balance And Working Culture either partially or collectively to Satisfaction of Employees of Regional Library of South Sumatera Province. In this study the population in question is the Employee In the Regional Library of South Sumatra Province, with the number of 70 people. From the result of this research there is influence of Job Description, Work-Life Balance And Work Culture with regression model ŷ = 14,741 + 0,283X1 + 0,756 X2 + 0,212 X3 + e. The three independent variables are mutually run along with the dependent variable means the higher Job Description, Work-Life Balance And Work Culture the higher the job satisfaction. Work-Life Balance variables are more influential on job satisfaction. From the results of computer calculations, showed the coefficient of determination (R2) obtained value of 0.681 or equal to 68.10%, while Adjusted (R2) of 0.644 or 64.40%. Variations in job satisfaction are explained by Job descriptions, work-life balance and Work culture. While the remaining amount (100% - 64.40% = 35.60%) is explained by other factors not examined. Implementation is an effort to improve job satisfaction of Regional Library Employees of South Sumatera Province can also be done through a clear understanding of job description, the role of each employee in the ability to balance between task and family (Work-life Balance) and improvement of work culture. Efforts that need to be done to improve job satisfaction of Regional Library Employees of South Sumatra Province. Keywords: job description, work-life Balance, work culture
The Influence of Current Ratio, Net Profit Margin, and Debt to Equity Ratio on Profit Changes in Technology Sector Companies Edo Revaldo; Mariyam Zanariah; Veny Mayasari; Rudi Chairudin
Indonesian Journal of Advanced Research Vol. 3 No. 4 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v3i4.8705

Abstract

The study analyses the impact of Current Ratio, Net Profit Margin, and Debt to Equity Ratio on the change in profits on companies in the technology sector listed on the Indonesian Stock Exchange. (BEI). Annual financial data of a number of companies were taken for the last few years, namely 2020-2022, and analyzed using regression methods. The results show that Current Ratio and Net Profit Margin have a significant positive relationship to profit changes, suggesting that the company's ability to manage liquidity and operational efficiency contribute to profit performance. On the contrary, Debt to Equity Ratio shows an uninfluential and significant relationship, indicating that the corporate debt level can influence profit changes. The implications of these findings can help financial managers and investors to make more informed decisions in managing risk and improving corporate financial performance in Indonesian capital markets.
ENHANCING SUSTAINABLE GROWTH THROUGH E-WOM, BRAND IMAGE, PRICE, AND CUSTOMER LOYALTY: EVIDENCE FROM BARENBLISS COSMETICS ON TOKOPEDIA Irayani; Amrillah Azrin; Mariyam Zanariah; Suharti; Herman Efrizal
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 9 No. 1 (2026): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jam-ekis.v9i1.9614

Abstract

The expansion of Indonesia’s digital economy has reshaped marketing practices, particularly in e-commerce, where beauty and personal care products are among the fastest-growing segments. Barenbliss Cosmetics, a Korean beauty brand gaining popularity in Indonesia, benefits from platforms such as Tokopedia to engage young, urban consumers. Prior studies confirm that Electronic Word of Mouth (E-WOM), brand image, and price significantly influence purchase decisions; however, limited research has examined how these variables collectively contribute to customer loyalty and sustainable growth in the cosmetics sector. This study addresses this gap by integrating loyalty and sustainable growth as strategic outcomes, offering a novel perspective that links tactical marketing factors to long-term business performance. The objective of this research is to analyze the effects of E-WOM, brand image, and price on purchase decisions and to investigate how these decisions translate into customer loyalty and sustainable growth. A quantitative approach was employed, with data collected through online questionnaires distributed to Tokopedia consumers who have purchased Barenbliss products. Structural equation modeling (SEM) was applied to test both direct and indirect relationships among variables. The results demonstrate that E-WOM, brand image, and price significantly affect purchase decisions, with brand image emerging as the strongest predictor. Furthermore, customer loyalty is found to mediate the relationship between purchase decisions and sustainable growth. The findings highlight that integrating E-WOM, branding, and pricing strategies is essential not only for influencing short-term consumer behavior but also for ensuring sustainable growth in competitive digital marketplaces.  
Co-Authors Amrillah Azrin Edo Revaldo Fachry Abda El Rahman Herman Efrizal Irayani Rudi Chairudin Shelly Nurillah Sucaga Suharti Veny Mayasari