Articles
<![CDATA[Pengaruh Social Media Marketing terhadap Customer Engagement dengan Loyalitas Merek dan Kepercayaan sebagai Variabel Mediasi ]]>
<![CDATA[Rachmadhaniyati, Rachmadhaniyati]]>;
<![CDATA[Sanaji, Sanaji]]>
<![CDATA[ Jurnal Ilmu Manajemen Vol 9, No 3 (2021) ]]>
Publisher : <![CDATA[UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.26740/jim.v9n3.p%p
<![CDATA[The rapid development of technology has an impact that can be seen from changes in people's lifestyles. Some marketers take advantage of this technological development by marketing their products through social media. For this reason, marketers must also be able to adjust marketing channels through social media so that users can access them easily. Marketing tools through social media are the marketplace, Facebook, Twitter, Instagram, and others. This study aims to determine the effect of social media marketing on customer engagement with brand loyalty and trust as mediating variables on online shop actors. This study uses 200 samples collected through an online questionnaire with a purposive sampling technique with criteria of at least 16 years of age, active social media users, and having shopped online. We used the Partial Least Square (PLS) method to test the hypothesis. The results of this study indicate that social media marketing affects customer engagement. This study also proves that brand loyalty and trust have a significant relationship with social media marketing. However, it was found that trust did not affect customer engagement. That is, trust is not able to strengthen the influence of social media marketing on customer engagement.]]>
<![CDATA[PENGARUH KOMPOSISI MEDIA TANAM KOMPOS JERAMI DAN KAPAS TERHADAP KOMPONEN HASIL DAN HASIL JAMUR MERANG (Volvariella volvacea) ]]>
<![CDATA[Sanaji Sanaji]]>;
<![CDATA[Wijaya Wijaya]]>;
<![CDATA[I Ketut Sukanata]]>
<![CDATA[ Agroswagati Jurnal Agronomi Vol 5, No 2 (2017) ]]>
Publisher : <![CDATA[Program Studi Ilmu Pertanian Pascasarjana UGJ ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.33603/agroswagati.v5i2.1916
<![CDATA[The objectives of this study were: (1) To determine the effect of the combination treatment of the composition of the planting media of straw and cotton compost on the yield and yield components of the mushroom (Volvariella volvaceae), and (2) Knowing the combination treatment of the composition of the straw and cotton compost best for the yield components and results of the mushroom (Volvariella volvaceae).The experiments have been carried out at the Agricultural, Fisheries, Plantation and Forestry Counseling Center (BP3K) in Panguragan District, Kalianyar Village. The trial location is at an altitude of 8 m above sea level. The average daily temperature is 30 0C and the average humidity is 85%. The location selection was based because the Karanganyar village had developed mushroom cultivation. The research period has been carried out for four months starting from September to December 2012.The results showed that: (1) The combination of the treatment composition of the planting medium of straw compost and cotton compost had a significant effect on the number of fruit bodies per plot and fruit body weight per batch, but did not significantly affect fruit body length, fruit body diameter and weight per fruiting bodies, and (2) In combination with the treatment of planting media straw compost and cotton compost with a ratio of 1: 1, 2: 1, 3: 1, 4: 1 and 5: 1 obtained the number of fruit bodies per plot and fruit body weight per plot tall one.]]>
<![CDATA[Peran Perceived Usefulness dan Perceived Risk sebagai Variabel Pemediasi pada Pengaruh Perceived Ease of Use dan e-WOM Negatif terhadap Niat Pembelian Para Pengguna Aplikasi Layanan Kesehatan Halodoc ]]>
<![CDATA[Ursila Imro'atu Wakhida]]>;
<![CDATA[Sanaji Sanaji]]>
<![CDATA[ Jurnal Ilmu Manajemen Vol 8 No 4 (2020) ]]>
Publisher : <![CDATA[UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (192.518 KB)
|
DOI: 10.26740/jim.v8n4.p1158-1174
<![CDATA[Competition in the business world today is increasingly fierce in the era of globalization. Information technology can shift the way of practice and change the way of thinking in the business world. The rapid development of technology makes the economy also increasingly developing. One of them is the innovation in the field of online health services. This study aims to examine the effect of perceived ease of use and negative EWOM on purchase intentions with perceived usefulness and perceived risk as mediating variables in Halodoc health service application users in East Java. This study uses 200 samples with non-probability sampling techniques and the method used is a judgmental sampling. The data collection method is done by distributing questionnaires online. The data analysis technique used in this study is the path analysis technique. Based on the results of research conducted, it was found that perceived ease of use has a positive effect on purchase intentions with perceived usefulness as a mediating variable, and negative EWOM has no effect on purchase intentions because perceived risk does not mediate between these relationships in Halodoc health service applications. Based on these results, it is recommended that Halodoc health service application makers pay attention to the ease of use of the application and the benefits that can be felt by consumers and prospective consumers when using the application so that a positive EWOM is formed to reduce the risks that exist in the application and have an impact on purchase intentions towards health services in the application.]]>
<![CDATA[Pengaruh Efikasi Diri Berwirausaha terhadap Niat Berwirausaha Masyarakat Desa ]]>
<![CDATA[Ahmad Sya Roni]]>;
<![CDATA[Sanaji Sanaji]]>
<![CDATA[ Jurnal Ilmu Manajemen Vol 8 No 4 (2020) ]]>
Publisher : <![CDATA[UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (476.33 KB)
|
DOI: 10.26740/jim.v8n4.p1201-1210
<![CDATA[Sidoarjo is a district with the most number of small and medium businesses in Indonesia, there reach 171,264 business units. The details, micro-business 154,891 units, small and medium businesses 154 units, and large businesses 16,000 units. One of the industrial centers in the city of Sidoarjo is the Tanggulangin leather craft industry. Most of the people of Kedensari village have the expertise and skills to create a product that can be marketed and has a high selling value. The purpose of this study was to examine and analyze the entrepreneurial self-efficacy towards the entrepreneurial intentions of the Kedensari village community, Tanggulangin sub-district, Sidoarjo. This research is causality research with a quantitative approach. The sample collection technique uses 100 samples saturated with the number of respondents in a citizen of Kedensari. The research method is using a simple linear regression with the use of the SPSS 23 program for windows. Whereas, hypothesis testing using t-test showed that self-efficacy partially has a significant influence on interest entrepreneurship.]]>
<![CDATA[PENGARUH GAYA HIDUP SEHAT DAN CITRA MEREK TERHADAP PREFERENSI KONSUMEN MINUMAN RTD (READY TO DRINK) DI KALANGAN MAHASISWA KAMPUS U NESA KETINTANG (CASE: COCA=COLA ZERO SUGAR & TEH BOTOL SOSRO TAWAR) ]]>
<![CDATA[Fahreza Megananda]]>;
<![CDATA[Sanaji Sanaji]]>
<![CDATA[ Jurnal Ilmu Manajemen Vol 9 No 4 (2021) ]]>
Publisher : <![CDATA[UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (801.244 KB)
|
DOI: 10.26740/jim.v9n4.p1613-1622
<![CDATA[This study examines and analyses the influence of a healthy lifestyle and brand image on consumer preferences for ready-to-drink. The population for this research is ready-to-drink (RTD) consumers, students from the State University of Surabaya on the Ketintang campus. The categories of ready-to-drink that became the research object were Coca-Cola Zero Sugar and The Botol Sosro Tawar. This study uses a quantitative approach with a sampling technique using a non-probability sampling method. The number of samples used by researchers in this study was 116 samples according to Machin and Champbell (1987). The statistic used is multiple linear regression with the help of IBM SPSS Statistics 25.0. The results show that a healthy lifestyle and brand image positively and significantly affect consumer preferences. Based on these results, "RTD" beverage manufacturers must pay attention to changes in consumer lifestyles that are healthier so that they can bring up innovations to meet consumer needs. In addition, it must also improve its brand image so that it can always be an option for consumers of "RTD" drinks.]]>
<![CDATA[Pengaruh Brand Image Terhadap Keputusan Menggunakan Jasa Klinik Kecantikan dengan Kelompok Referensi Sebagai Variabel Moderasi (Studi Pada Pengguna Jasa Klinik Kecantikan di Surabaya) ]]>
<![CDATA[Ana Fitria]]>;
<![CDATA[Sri Setyo Iriani]]>;
<![CDATA[Sanaji Sanaji]]>
<![CDATA[ Jurnal Manajemen dan Bisnis Indonesia Vol 4 No 2 (2017): Jurnal Manajemen Bisnis Indonesia - Edisi Februari 2017 ]]>
Publisher : <![CDATA[Forum Manajemen Indonesia (FMI) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31843/jmbi.v4i2.120
<![CDATA[Consumer perceptions of brands are based on experience and information obtained by consumers. Consumers seek information to evaluate brands before deciding to use the brand. Friends are one of the most effective sources of information in influencing consumer purchasing decisions. This study aims to analyze and discuss the influence of brand image on purchase decision of beauty clinic services that moderated by reference group. This reseach used 220 sample from four beauty clinic services in Surabaya and applied moderating regression analysis to test the research model. The results showed that brand image had a positive and significant influence on the decision to use the beauty clinic services, while reference group con not moderating the influence brand image on the decision to use the beauty clinic services. Keywords : brand image, reference group, use decision]]>
<![CDATA[Pengaruh Persepsi Kemudahan dan Persepsi Manfaat Terhadap Niat Beli Ulang Secara Online dengan Kepuasan sebagai Variabel Intervening ]]>
<![CDATA[Khoirul Basyar]]>;
<![CDATA[Sanaji Sanaji]]>
<![CDATA[ BISMA (Bisnis dan Manajemen) Vol. 8 No. 2 (2016) ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (305.937 KB)
|
DOI: 10.26740/bisma.v8n2.p204-217
<![CDATA[The purpose of this study to analyze the effect of perceived ease of use and perceived usefulness on online repurchase intention that mediating of satisfaction variable. Samples taken as many as 210 peoples. Measuring instruments used are questionnaire data analysis using path analysis.The results showed that the perceived ease of use dan perceived usefulness having a positive and significant influence towards satisfaction. Perceived ease of use dan perceived usefulness having a positive and significant effect against online repurchase intention . The satisfaction of having a positive and significant effect against online repurchase intention.]]>
<![CDATA[DINAR STRATEGI MEWUJUDKAN BUDAYA SISWA BERKARAKTER DAN BERPRESTASI DI SMKN 5 KENDAL ]]>
<![CDATA[Sanaji Sanaji]]>
<![CDATA[ Majalah Ilmiah Inspiratif Vol 7, No 13 (2021): Majalah Inspiratif Vol.7 No.13 Juli 2021 ]]>
Publisher : <![CDATA[Universitas Pandanaran ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (239.678 KB)
<![CDATA[Pendidikan karakter berusaha menanamkan berbagai kebiasaan-kebiasaan baik kepada siswa agar bersikap dan bertindak sesuai dengan nilai-nilai budaya dan karakter bangsa. Nilai-nilai karakter perlu diajarkan kepada siswa sejak dini karena dengan praktik-praktik pendidikan karakter siswa akan terbangun pikiran, perkataan dan tindakan yang akhirnya dapat meningkatkan prestasi siswa.Strategi yang di gunakan penulis untuk mewujudkan budaya siswa yang berkarakter dan peningkatan prestasi siswa di SMKN 5 kendal adalah dengan setrategi DINAR, yaitu karakter disiplin, nasionalisme dan religius.Langkah-langkah yang penulis lakukan diantarannya adalah 1) melakukan kegiatan apel hormat bendera dan menyanyikan lagu Indoseia Raya setiap pagi 10 menit sebelum pembelajaran di mulai, 2) melakukan pembiasaan 5 S ( senyum, sapa, salam , sopan dan santun) setiap bertemu dengn bapak ibu/guru dan karyawan, 3)melakukan pemeriksaaan rutin pemakaian seragam sekolah dan atribut, 4)melakukan taduruas Al Qur’an sebelum pembelajaran di mulai pada jam pertama, 5) melakukan shalat jamaah shalat dhuhur di masjid sekolah, 6) melaksanakan kegiatan-kegiatan peringatan hari besar agama.Penulis telah melakukan dan mengembangkan setrategi ini sejak tahun pelajaran 2016/2017. Kesadaran dan keikhlasan siswa meningkat dalam membangun budaya berkarakter dan berprestasi baik akademik maupun non akademik. Kata Kunci : DINAR; Budaya Siswa Berkarakter dan Berprestasi]]>
<![CDATA[Customer value migration pada platform bermain online games ]]>
<![CDATA[Lintang Pangestu]]>;
<![CDATA[Sanaji Sanaji]]>
<![CDATA[ KINERJA Vol 17, No 2 (2020): Agustus ]]>
Publisher : <![CDATA[Faculty of Economics and Business Mulawarman University ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.30872/jkin.v17i2.7041
<![CDATA[Industri online games telah menjadi salah satu industri yang paling menguntungkan di dunia. Persaingan yang terjadi pada industri ini tidak hanya pada online game itu sendiri, tetapi juga terjadi pada platform yang digunakan. Seiring perkembangan teknologi, smartphone menjadi salah satu platform online games yang paling diminati, meninggalkan personal computer. Penelitian ini bertujuan untuk mengetahui pengaruh dari model push-pull-mooring terhadap customer value migration yang terjadi pada perpindahan media bermain online games. Penelitian ini menggunakan model push-pull-mooring dengan pendekatan melalui customer switching behaviour untuk mengukur seberapa besar nilai customer value migration yang terjadi pada responden. Kuisioner disebar secara online kepada 184 responden. Data penelitian diolah menggunakan metode regresi linier berganda. Berdasarkan hasil yang didapat, diketahui bahwa pull factors menjadi faktor yang memiliki pengaruh yang paling besar, lalu diikuti dengan push factor sebagai variabel dengan pengaruh terbesar kedua pada penelitian ini. Mooring factor tidak memiliki pengaruh yang signifikan terhadap customer value migration. hal tersebut menunjukan bahwa media smartphone memiliki ketertarikan seperti kemudahan penggunaan dan fleksibilitas pemakaian dalam persepsi konsumen. Perkembangan teknologi dan kecakapan teknologi dari konsumen membuat mooring factors tidak memiliki pengaruh yang signifikan.]]>
<![CDATA[The Effect of Work Discipline and Work Motivation on Performance Mediated by Work Stress on Indonesian Air Force Personnel at The Education Squadron 105 Adisutjipto Air Force Base ]]>
<![CDATA[Sanaji Sanaji]]>;
<![CDATA[Arief Subyantoro]]>;
<![CDATA[Yuni Siswanti]]>
<![CDATA[ Journal of International Conference Proceedings Vol 4, No 3 (2021): 2021 WIMAYA International Conference of Economics and Business ]]>
Publisher : <![CDATA[AIBPM Publisher ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.32535/jicp.v4i3.1335
<![CDATA[This research is research quantitative descriptive which aims to determine and analyze the effect of work discipline and work motivation on performance mediated by work stress on Indonesian Air Force personnel at the Education Squadron 105 Adisucipto Air Force Base. The research was conducted by distributing questionnaires to Indonesian Air Force personnel at the Education Squadron 105 Adisucipto Air Force Base, totaling 41 people. The questionnaires were returned and filled in completely, then processed using path analysis and Sobel test. Test the instrument using the Pearson product moment formula and test the reliability by looking at the Cronbach's Alpha coefficient. The results of hypothesis testing indicate that there is an effect of work discipline on the performance of Indonesian Air Force personnel at the Education Squadron 105 Adisucipto Air Force Base. Work motivation effects the performance of Indonesian Air Force personnel at the Education Squadron 105 Adisucipto Air Force Base. Work stress effects the performance of Indonesian Air Force personnel at the Education Squadron 105 Adisucipto Air Force Base. Work discipline has an effect on performance mediated by work stress on Indonesian Air Force personnel at the Education Squadron 105 Adisucipto Air Force Base. Work motivation has an effect on performance mediated by work stress on Indonesian Air Force personnel at the Education Squadron 105 Adisucipto Air Force Base. The results of this study provide theoretical, methodological, and managerial contributions as well as recommendations for further research to explore other variables that can affect performance, in addition to work discipline, work motivation and work stress.]]>
