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All Journal International Journal of Economy, Education and Entrepreneurship (IJE3) Jurnal Abdimas Ekonomi dan Bisnis
Damayanti, Si Luh Putu
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Economics, Econometrics & Finance Education Other

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HUMAN RESOURCE MANAGEMENT STRATEGY IN MSMEs TO FACE THE GLOBAL MARKET THROUGH INNOVATION AND DIGITAL TECHNOLOGY Mariam, Siti; Idrus, Syech; Damayanti, Si Luh Putu; Bagiastra, I Ketut
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 3 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i3.319

Abstract

This study examines the human resource management (HR) strategy in micro, small, and medium enterprises (MSMEs) as they confront the global market via innovation and digital technology. The research methodology employed is qualitative, utilizing an in-depth interview approach and case studies on numerous MSMEs that integrate digital technology into their HR management and product marketing processes. The study results show that MSMEs implementing digital technology in HR management have experienced increased operational efficiency, especially in employee data management, attendance, and payroll. However, the main challenges faced are the low digital skills of most employees and the high cost of implementing technology. In addition, the role of technology-savvy leadership is crucial in the success of the transition to a digital system. Using digital technology in marketing and product innovation also enables MSMEs to expand their market reach, including the global market. The results of this study show that the use of digital technology in human resources management and marketing is the most important factor for micro, small, and medium-sized enterprises (MSMEs) to improve their competitiveness and survive in the global market
Pemberdayaan Guru Paud melalui Inovasi Eco-Enzim untuk Pengurangan Limbah Organik dan PembentukanKarakter Peduli Lingkungan Ketut, I Bagiastra; Damayanti, Si Luh Putu; Lusiantari, Dinda; Idrus, Syech; Rizky, Farrel; Fadilah, Fadilah
Jurnal Abdimas Ekonomi dan Bisnis Vol. 5 No. 2 (2025): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v5i2.10164

Abstract

Program pengabdian kepada masyarakat ini bertujuan untuk memberdayakan guru PAUD Kumara Asih Kota Mataram dalam mengolah limbah organik menjadi produk ramah lingkungan berupa Eco-Enzim. Kegiatan dilaksanakan melalui pendekatan partisipatif yang mencakup lima tahapan utama, yaitu sosialisasi, pelatihan, penerapan teknologi, pendampingan, dan keberlanjutan program. Setiap tahapan dirancang untuk meningkatkan pengetahuan, keterampilan, dan kesadaran guru terhadap pengelolaan limbah organik secara berkelanjutan. Hasil evaluasi menunjukkan peningkatan signifikan pada kemampuan peserta, dengan nilai rata-rata pre-test sebesar 40% meningkat menjadi 80% pada post-test. Selain menghasilkan produk Eco-Enzim yang dapat dimanfaatkan sebagai pembersih alami dan pupuk cair, program ini juga berhasil mengurangi timbulan limbah organik di lingkungan sekolah sebesar 3–5 kg per hari. Lebih dari itu, kegiatan ini membuka peluang inovatif dalam pembelajaran berbasis proyek serta potensi ekonomi bagi lembaga PAUD. Program ini sejalan dengan Sustainable Development Goals (SDGs), khususnya tujuan ke-4 tentang pendidikan berkualitas dan tujuan ke-12 tentang konsumsi dan produksi yang bertanggung jawab, serta mendukung Indikator Kinerja Utama (IKU) perguruan tinggi. Dengan demikian, pemberdayaan guru PAUD melalui teknologi sederhana Eco-Enzim terbukti efektif dalam menciptakan dampak positif dan berkelanjutan bagi lingkungan dan masyarakat.
Co-Authors Bagiastra, I Ketut Fadilah Fadilah, Fadilah Ketut, I Bagiastra Lusiantari, Dinda Rizky, Farrel SITI MARIAM Syech Idrus