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All Journal Jurnal Pengabdian kepada Masyarakat Nusantara Sanskara Ekonomi dan Kewirausahaan West Science Interdisciplinary Studies West Science Interdisciplinary Studies GEMBIRA (Pengabdian Kepada Masyarakat) Journal of Bussines Management Basic Wali Pikir: Journal of Education
Supriatna, Endang
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Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : West Science Interdisciplinary Studies

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Bibliometric Review on Digital Economy and Industry Convergence: The Impact of Digitalization on Business Adaptation and Innovation Judijanto, Loso; Yusniar, Yusniar; Nurrohman, Rosyid; Sudarmanto, Eko; Supriatna, Endang
West Science Interdisciplinary Studies Vol. 2 No. 10 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i10.1340

Abstract

This study presents a bibliometric analysis of research on digital economy and industry convergence, with a focus on the impact of digitalization on business adaptation and innovation. Using data from key databases, including Scopus and Web of Science, and visualized through VOSviewer, the analysis reveals key themes, influential authors, and evolving research trends from 2000 to 2024. The findings highlight that "digitalisation" remains central to the discourse, particularly in relation to manufacturing, automation, and business process digitisation. Recent research shows a growing focus on sustainability and the role of digitalization in addressing environmental challenges. Additionally, the impact of COVID-19 has accelerated the adoption of digital strategies, with businesses increasingly focusing on flexibility, risk management, and business resilience. The analysis of author collaboration networks identifies prominent contributors and interdisciplinary efforts in this field. This study underscores the importance of digital innovation for business growth and calls for further exploration of how digital technologies can enhance sustainability and resilience in a post-pandemic world.
Bibliometric Analysis of B2B Marketing in the Digital Age Judijanto, Loso; Supriatna, Endang
West Science Interdisciplinary Studies Vol. 4 No. 01 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i01.2618

Abstract

This study aims to map and synthesize the intellectual structure, thematic evolution, and collaboration patterns of B2B marketing research in the digital age using a bibliometric approach. Drawing on peer-reviewed journal articles indexed in the Scopus database, the study employs VOSviewer to conduct citation analysis, co-word analysis, co-authorship analysis, and network visualization. The results reveal that digital marketing constitutes the central conceptual core of contemporary B2B marketing research, integrating technological, strategic, and relational dimensions. Thematic evolution analysis indicates a clear shift from early emphases on electronic commerce and information systems toward more recent focuses on artificial intelligence, digital platforms, social media marketing, customer engagement, and customer journey. Collaboration analysis further shows a globally interconnected yet uneven research landscape, with the United States and several European countries acting as dominant hubs of knowledge production. Overall, this study provides a comprehensive overview of how B2B marketing scholarship has evolved in response to digitalization and offers a structured foundation for future theoretical development and empirical research in digitally mediated B2B contexts⁠.
Co-Authors Achirnawati, Putri Devianti, Devianti Endah Fajariana, Dewi Endrawati Subroto, Desty Judijanto, Loso Khaldun, Faiz Napu, Iin Angraen Nur'arif, Muhammad Irfan Nurmiati, Ai Siti Oktiami, Oktiami Rina Destiana Rosyid Nurrohman Safitri, Camelia Sudarmanto, Eko Widiawati Yusniar, Yusniar