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All Journal The Indonesian Journal of Planning and Development Indonesian Journal of Agricultural Research JURNAL PERTANIAN JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Agrimansion: Agribusiness Management & Extension Agroteksos
Nasution, Amelira Haris
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Social Sciences Veterinary

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Peran Kelembagaan dalam Sistem Pemasaran Cabai Merah di Sumatera Utara Nasution, Amelira Haris; Hanter, Hanter; Rahman, Primananda
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol 5, No 5 (2020)
Publisher : Department of Agribusiness, Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v5i5.14225

Abstract

Fluctuation in the price of red chili pepper is an old problem in the horticultural product trade, moreover, the high level of red chili pepper consumption also has an impact on the sensitivity of red chili pepper prices in the market. The cause of this fluctuation is not only due to production and productivity factors of red chili pepper but also due to distribution factors and the role of marketing of each agency. The purpose of this study was (1) to describe the institutions involved in the marketing of red chili pepper; (2) to analyze the functions and roles of institutions in the marketing of red chili pepper; (3) to analyze the potential of institutional development in producing marketing recommendations system in the future. This research was conducted in North Sumatra by selecting 3 districts, namely Karo Regency, Deli Serdang Regency, and Dairi Regency. The data method used was a survey method with qualitative data analysis. The data used consisted of primary data (observation, interviews, and questionnaires) and secondary data (literature study). The method of processing and data analysis used was descriptive qualitative analysis. The results showed: (1) there are 2 main institutions in the marketing of red chili pepper, namely a marketing agency and a farmer institution; (2) those institutions have different roles in the marketing of red chili pepper and the results of the research show that marketing agencies have a bigger role in marketing red chili pepper; (3) the existing STA is the potential for farmer level institutional development. It is necessary to strengthen farmer level institution without forgetting farmers and also marketing institutions that play a role in the red chili marketing system.
The Effect Government Capital Expenditure on Banking Credit in KDT Regency (Lake Toba Region) Nasution, Amelira Haris; Sipahutar, Mangasa Augustinus
The Indonesian Journal of Planning and Development Vol 6, No 2 (2021): October 2021 (Article in Progress)
Publisher : Department of Urban and Regional Planning, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/ijpd.6.2.%p

Abstract

The beauty of Lake Toba in North Sumatera makes Lake Toba one of the five Super Priority Destinations (DSP) promoted by the government in tourism development. This stipulation is expected to be able to improve the economy of the Lake Toba (KDT) region which is geographically inhabited by 7 (seven) sub-districts, which are directly adjacent to North Tapanuli Regency, Toba Regency, Simalungun Regency, Dairi Regency, Karo Regency, Humbang. Hasundutan Regency and Samosir Regency. The purpose of this study was to find out and analyze the answers related to the effect of government capital expenditure on bank credit around KDT Regency. The data used is secondary data in the form of time series data in KDT for the period 2000–2019 regarding the economic sector GRDP, bank credit and government capital expenditures. Data processing uses the E-Views 10 application through panel data analysis using data on the ratio of government capital expenditure and bank credit to nominal GRDP in all KDT areas. Based on the results of the analysis, the results of the variable ratio of government capital expenditure to nominal GRDP have a positive and significant effect of 0.161587 on banking credit to nominal GRDP from 2005 to 2019 in the KDT area. This shows that there is a relationship and influence of capital expenditure on banking credit in the KDT area during 2005-2019, which means that capital expenditure and the banking sector will be able to become a driver of economic growth, including in the development of the KDT area.  
Analysis of The Integrated Farming Income in The SMD (Sarjana Membangun Desa) Program In Padang City (Case Study: Tani Ternak Sepakat Group) Nasution, Amelira Haris; Nofialdi, Nofialdi; Asful, Ferdhinal
Indonesian Journal of Agricultural Research Vol. 2 No. 1 (2019): InJAR, Vol. 2, No. 1, March 2019
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (915.853 KB) | DOI: 10.32734/injar.v2i1.815

Abstract

The purpose of this research is to analyze the farming income of farmers who develop integrated farming system after and before getting the SMD Program in Padang City by involving Tani Ternak Sepakat Group as case study. This research was designed as a case study conducted from June 2012 to July 2012 in Kurao Pagang, Padang City, West Sumatera. In this research, the researcher used descriptive qualitative and descriptive quantitative design. The results of this study showed that the integrated farming system through the SMD Program in Tani Ternak Sepakat Groups has implemented the integration between paddy farming and breeding funded by SMD Program. For breeding activity, The Tani Ternak Sepakat group raises both goats and cows. At the same time, the farmer group also cultivates paddy only for integrating between paddy farming and cattle. The integration is done through the use of cattle’s compost as paddy farming fertilizer and the use of paddy’s farming residues for feeding the cattle. However, these practices reduce farmers’ income by 95.12% for the first years of the program. Based on the study, it is suggested that farmers implement waste treatment technology that utilize available resources and to increase their income. Key Word: SMD Program, Integrated Farming System, Farmers Income
PREFERENSI PETANI TERHADAP BENIH KENTANG DI SUMATERA UTARA Nasution, Amelira Haris
JURNAL AGRIMANSION Vol 25 No 2 (2024): Jurnal Agrimansion Agustus 2024
Publisher : Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agrimansion.v25i2.1666

Abstract

ABSTRAK Keberhasilan budidaya kentang terletak pada input awal yang digunakan. Kesalahan dalam pemilihan benih berdampak pada hasil panen kentang. Berbagai pertimbangan dari petani dalam pemilihan benih membuat pemasar benih harus fokus dalam memotret preferensi petani terhadap kriteria benih seperti apa yang diinginkan. Preferensi petani ini dapat didekati melalui bauran pemasaran yang menunjukkan kombinasi produk, harga, tempat dan promosi. Penelitian dilaksanakan di Desa Hariara Pintu, Kecamatan Harian, Kabupaten Samosir dan Desa Ria-ria Kecamatan Pollung Kabupaten Humbang Hasundutan Provinsi Sumatera Utara dari September 2022 hingga Oktober 2023. Jenis penelitian adalah marketing research. Penentuan responden menggunakan purposive quota sampling dengan total sampel 140 orang. Analisis data menggunakan metode analisis deskriptif dengan memanfaatkan Microsoft Excel. Preferensi ataupun kriteria benih kentang yang diinginkan petani berdasarkan bauran produk adalah benih kentang yang memiliki produktivitas tinggi, tahan terhadap penyakit dan memiliki kecocokan dengan lokasi budidaya. Berdasarkan bauran harga, willingness to pay petani terhadap benih kentang berada pada rentang Rp 20.000,- hingga Rp 22.000,- dengan rerata Rp 21.000,- dan nilai potensi penjualan sebesar Rp 1.491.000,-. Dari bauran tempat, petani menginginkan lokasi penjualan benih kentang yang dekat dengan lokasi petani. Bauran promosi yang dapat digunakan adalah melakukan pemberian sampel, kunjungan demplot dan praktek demplot di lahan petani. Kata Kunci: bauran pemasaran, benih kentang, kriteria benih, preferensi ABSTRACT The success of potato cultivation lies in the initial inputs used. Mistakes in seed selection have an impact on potato yields. The various considerations of farmers in this regard make seed marketers have to focus on capturing farmers' preferences for what kind of seed criteria they want. Farmers' preferences can be approached through a marketing mix such as combination of product, price, place and promotion. The research was conducted in Hariara Pintu Village, Harian District, Samosir Regency and Ria-ria Village, Pollung District, Humbang Hasundutan Regency, North Sumatra Province from September 2022 to October 2023. The type of research is marketing research. Determination of respondents using purposive quota sampling with a total sample of 140 people. Data analysis used descriptive analysis method by Microsoft Excel. Farmers' preferences for seed potato criteria based on the product mix are seed potatoes that have high productivity, are resistant to disease and have compatibility with the cultivation location. Based on the price mix, farmers' willingness to pay for seed potatoes is in the range of Rp 20,000 to Rp 22,000 with an average of Rp 21,000 and a potential sales value of Rp 1,491,000. Base on the place mix, farmers want the location of seed potato sales close to the them location. The promotion mix can be used is to provide samples, visit demonstration plots and practise planting. Keywords: marketing mix, seed potato, seed criteria, preferences
PERFORMANCE OF RED CHILI PEPPER IN NORTH SUMATERA CASE: BERINGIN DISTRIC, DELI SERDANG REGENCY Nasution, Amelira Haris
Jurnal Pertanian Vol. 10 No. 2 (2019): OKTOBER
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (334.01 KB) | DOI: 10.30997/jp.v10i2.2026

Abstract

Red chili pepper is an important commodity for the people of Indonesia. Therefore the government has set red chili pepper as a strategic commodity with a production target of 2.29 million tons in 2019. One of the centers of red chili pepper production is North Sumatera. As a production center, the problem is usually about the low prices at the farm level.  This is due to the lack of a marketing channel role analysis that could accommodate farmers' aspirations, causing farmers to not have bargaining power, so farmers are only a "price taker”. The purpose of this study is to analyze the red chili pepper marketing system through marketing channel analysis, marketing channel role analysis and operational efficiency analysis through marketing margins and farmer shares. This study was conducted from June 2019 until August 2019 in Beringin District, Deli Serdang Regency, North Sumatra. Farmers were selected using purposive sampling methods, and middlemen were chosen by using the snowball sampling method. In processing data this study uses descriptive qualitative and quantitative analysis. The results showed that there were 3 channels in marketing red chili pepper. Based on the results of the efficiency analysis it was found that marketing channel 2 was the most efficient channel due to several things, such as the existence of cooperation with the collector and the unavailability of other marketing institutions that favored the red chili pepper farmers. In order to improve bargaining power, farmers need to strengthen the existing STA to be able to reach all red chili farmers.
PENERAPAN STRATEGI PENGEMBANGAN BISNIS SELADA PT KEBUN SAYUR INDONESIA DENGAN PENDEKATAN BMC DAN SWOT Sormin, Jasno Bonatua; Sumanto, Natalia Lusianingsih; Nasution, Amelira Haris
AGROTEKSOS, Jurnal Ilmiah Ilmu Pertanian Vol 34 No 2 (2024): Jurnal Agroteksos Agustus 2024
Publisher : Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agroteksos.v34i2.1178

Abstract

PT Kebun Sayur Indonesia merupakan usaha yang bergerak di bidang produksi dan pemasaran sayur dan buah hidroponik. Selada keriting merupakan produk unggulan karena memiliki potensi pasar yang baik, namun rentan mengalami kerusakan fisik akibat kegiatan pengiriman dari kebun ke gudang. Hal ini menyebabkan timbulnya selada keriting yang tidak layak jual (limbah). Penelitian ini bertujuan untuk mengetahui model dan strategi bisnis selada keriting hidroponik, mengetahui faktor internal dan eksternal yang memengaruhi bisnis selada keriting, dan mengetahui strategi pengembangan bisnis baru untuk PT Kebun Sayur Indonesia. Penelitian ini dilaksanakan di PT Kebun Sayur Indonesia terletak di Amplas Trade Centre blok B9, JL Panglima Denai, Kec Medan Amplas, Kota Medan. Model bisnis disusun menggunakan Business Model Canvas (BMC) dan analisis IFAS-EFAS menggunakan SWOT. Hasil penelitian dengan BMC menunjukkan bahwa selada keriting PT Kebun Sayur Indonesia sudah memenuhi 9 aspek BMC namun masih perlu dikembangkan untuk menunjang perkembangan bisnis yang signifikan. Hasil analisis SWOT menunjukkan bisnis berada di kuadran 1 yang berarti bisnis progresif dengan peluang dan kekuatan yang baik, dimana strategi dalam kondisi ini memanfaatkan penjualan selada yang ada untuk meningkatkan pertumbuhan dan mengembangkan bisnis dengan pasar baru. Berdasarkan matriks SWOT telah dikelompokkan usulan strategi, berupa grading afkir sayur selada.
Co-Authors Asful, Ferdhinal Hanter, Hanter Mangasa Augustinus Sipahutar, Mangasa Augustinus Nofialdi, Nofialdi Rahman, Primananda Sormin, Jasno Bonatua Sumanto, Natalia Lusianingsih