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All Journal JURNAL MAKRO MANAJEMEN Jurnal Pengabdian Masyarakat Al-Fatimah
Hasaniyah, Alfi
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Religion Decision Sciences, Operations Research & Management Education Social Sciences

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Empowering Odheng Artisans through Strengthening Entrepreneurship and Branding of Traditional Products in West Pademawu Aulia, Ismi Fitri; Faris, Mohammad; Subhan, Subhan; Syahadatina, Rika; Hasaniyah, Alfi; Putri, Devi Lestari Pramita; Badriyah, Jamilatul
Jurnal Pengabdian Masyarakat Al-Fatimah Vol. 2 No. 1 (2025): Edisi III, Juni 2025
Publisher : Institut Agama Islam Al-Fatimah Bojonegoro

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Abstract

Odheng craftsmanship is a distinctive cultural heritage of Madura that continues to be preserved; however, it faces significant challenges in the modern era, particularly in terms of business management and marketing. In West Pademawu Village, Pamekasan Regency, most artisans still operate their businesses conventionally, lacking adequate knowledge of entrepreneurship and product branding strategies. This community service program aims to empower odheng artisans by strengthening their entrepreneurial capacity and developing product branding. The implementation method consists of three stages: preparation, implementation, and evaluation. Activities were carried out participatively through counseling, training, and direct mentoring approaches. The results show an increase in participants' motivation and understanding related to business management and basic financial recordkeeping. Furthermore, the artisans have begun to utilize digital platforms such as Instagram, Facebook, and marketplaces (Shopee, TikTok Shop) for product promotion and sales. Evaluation was conducted through online monitoring and indicated that the targets for participation, skills improvement, and sustainability were significantly achieved. This program demonstrates that training- and mentoring-based interventions can enhance the competitiveness of local products and promote community economic independence. Through the integration of local and digital approaches, odheng product branding has been successfully improved, transforming it not only into a cultural symbol but also into a valuable economic commodity
PENGARUH KUALITAS PELAYANAN TERHADAP PERSEPSI KONSUMEN Hasaniyah, Alfi
Makro Jurnal Manajemen Dan Kewirausahaan Vol 1, No 1 (2016): MAKRO
Publisher : Universitas Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (909.403 KB) | DOI: 10.53712/jmm.v1i1.245

Abstract

Penelitian ini menggunakan perhitungan analisa linear sederhana. Dari hasil perhitungan dengan menggunakan analisa linear sederhana dapat diketahuihubungankualitas pelayanan terhadap persepsi konsumennilai positif sebesar 0,967 atau 96,7%, Sedangkan persamaan regresi sederhananya sebagai berikut:Y = 0,23+ 0,826 X1 + 0,187 X2+ 0,027 X3 + 0,0012 X4+ 0,011 X5Hasil perhitungan R sebesar 0,967 atau 96,7% yaitu menggambarkan pengaruh antara variable bebas terhadap variabel terikat bersifat searah dan kuat. Sedangkan nilai R squared atau determinan R sebesar 0,935 atau 93,5% artinya 6,5% dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini.Dari hasil perhitungan dengan menggunakan uji t, ternyata variabel reliability (X1), daya tanggap (X2), jaminan (X3), empaty (X4) dan bukti fisik (X5) nilai t hitungnya lebih besar dibandingkan dengn t table. Dengan demikian hipotesis penelitian dapat dibuktikan kebenarannya bahwa pelayanan berpengaruh terhadap persepsi konsumen
Co-Authors Aulia, Ismi Fitri Badriyah, Jamilatul Mohammad Faris, Mohammad Putri, Devi lestari Pramita Subhan Subhan Syahadatina, Rika