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All Journal Tamaddun: Jurnal Kebudayaan dan Sastra Islam JPW (Jurnal Politik Walisongo) ARISTO Politea Vox Populi Community Development: Jurnal Pengembangan Masyarakat Islam
Addiansyah, M. Nur Rofiq
Institut Agama Islam Negeri Kudus
Religion Humanities Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Strengthening Political Education for First-Time Voters Ahead of the 2024 Kudus Regional Election Through Entertainment Stages at IAIN Kudus Yuliyanto, Alfiyan; Addiansyah, M. Nur Rofiq
ARISTO Vol 14 No 1 (2026): January : (Fortchoming )
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ars.v14i1.11849

Abstract

Regional head elections or Pilkada are electoral processes at the local level organized by the KPU in the region with the principles of direct, general, free, secret, honest, and fair elections. One of the central roles performed by the KPU is conducting political education. This is also what the KPU of Kudus Regency has done. One of the target points in the KPU's socialization program is first-time voters. First-time voters in the Kudus Pilkada are a central focus due to their fantastic number, according to the KPU Kudus's voter list totaling 145,140 first-time voters. This research aims to examine the steps taken by the KPU of Kudus Regency to increase voter participation. This research aims to understand the steps taken by the KPU (General Elections Commission) of Kudus Regency in increasing voter participation. The research method we used is descriptive qualitative research and data collection through observation and in-depth interviews. The findings include the role of the KPU of Kudus Regency in enhancing the political participation of first-time voters through several means, including 'KPU Kudus Goes To Campus'. Conclusion: The role performed by the KPU of Kudus Regency in increasing political participation among first-time voters is already optimal, although the delivery of material is less comprehensive. Meanwhile, the factors influencing the increase in voter participation are political party factors, political socialization with volunteers, and political awareness factors.
Pengaruh Political Branding dalam Kampanye Politik di Media Sosial X Terhadap Preferensi Pemilih Pemula: Studi Kasus Partai Gerindra dan PSI Putri, Malika Zakia; Addiansyah, M. Nur Rofiq
Vox Populi Vol 8 No 2 (2025): VOX POPULI
Publisher : ILMU POLITIK UNIVERSITAS ISLAM NEGERI (UIN) ALAUDDIN MAKASSAR

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Abstract

Tulisan ini membahas pengaruh teknik political branding dalam kampanye politik di media sosial X terhadap preferensi pemilih pemula, dengan fokus pada partai Gerindra dan PSI. Media sosial sekarang ini berkembang dengan pesatnya, sehingga sangat memungkinkan jika partai politik menaruh minat pada media sosial. Partai politik saling berkompetisi untuk menciptakan branding politiknya di media sosial untuk mendapat atensi publik. Metode penelitian yang digunakan adalah metode kualitatif dengan analisa data berupa deskriptif analisis. Pengumpulan data dilakukan melalui studi literatur, seperti penelitian-penelitian serupa berupa jurnal, artikel, maupun beritaonline guna menunjang penelitian. Hasil penelitian ini mengungkapkan bahwa: Pertama, X menjadi salah satu media yang dipilih oleh para aktor politik dengan alasan karena media ini terjadi praktik komunikasi massa, yang memungkinakan penggunanya untuk mengekspresikan dirinya. Kedua, dari political branding yang dibentuk oleh kedua partai tersebut (Gerindra dan PSI) memiliki pola yang cukup sama, yakni sama-sama memilih anak muda sebagai targeted advertisingnya.
Co-Authors Addiansyah, M. Nur Rafiq Ajaba, Mochammad Ariq Fikri, Azza Ihsanul Fitri, Catur Isti’anah, Isti’anah Leni Devinta Mukhsinatulluaili, Mukhsinatulluaili Pratiwi, Septina Eka Putri, Malika Zakia Rozaq, Muhammad Abdul Setiyana, Ita Utomo, Setiyo Budi Vitta Ningsih, Sri Lestari Yuliyanto, Alfiyan Zakia, Malika