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All Journal Jurnal Representamen PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Ilmiah Akuntansi Kesatuan ABDI MASSA: Jurnal Pengabdian Nasional Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema RELASI: Jurnal Penelitian Komunikasi Sintesa
Sudaryanto, Edy
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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STRATEGI KOMUNIKASI PROGRAM SIARAN ACARA “KETIBAN SAMPUR” DALAM MEMPERTAHANKAN LOYALITAS PENDENGAR (STUDI KASUS: RRI SURABAYA PRO 4 96,8 SURABAYA) Sidi, Theresia Ine Sintya; Sudaryanto, Edy; Wibowo, Judhi Hari
representamen Vol 5 No 02 (2019): Jurnal Representamen Volume 5 No 02 Oktober 2019
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (577.721 KB) | DOI: 10.30996/representamen.v5i02.2936

Abstract

Radio is one of the mass media that is closely related to the needs of the community that can provide various kinds of information, entertainment, and education. RRI Surabaya is also one radio station that has 4 programs in it and each program has its own characteristics. Programa (Pro) 4 for example covers cultural broadcasts and one of them is "Ketiban Sampur". The "Ketiban Sampur" broadcast program is a program that is thick with Javanese culture and has many listeners. RRI Surabaya as an independent broadcasting institution preserves culture by using dances and chats that its listeners like. The purpose of this study was conducted to determine the strategy of the program broadcast program "Ketiban Sampur" in maintaining loyalty for approximately 10 years. The results of this study show the strategy program broadcast program "Ketiban Sampur" which is used to maintain loyalty. The "Ketiban Sampur" broadcast program is the only broadcast program that shows programs in the form of dances and chat that are thick with Javanese culture. In addition, the loyalty of this event is also evidenced by the loyalty of the event and listeners that lasted for approximately 10 years.Keywords: program strategy, program broadcasts, maintaining loyalty
Peranan Internal Audit Dalam Pengendalian Internal Piutang Pada PT. Pos Indonesia Persero Cabang Depok Fatimatuzzahro, Marina; Sudaryanto, Edy
Jurnal Ilmiah Akuntansi Kesatuan Vol 7 No 2 (2019): JIAKES Edisi Agustus 2019
Publisher : Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (212.518 KB) | DOI: 10.37641/jiakes.v7i2.239

Abstract

Internal Audit functions to assess the results of the activities of an organization. The assessment consists of assessing organizational structure, planned activities, policies, employee performance, and compliance with procedures. Internal Audit is needed in organizations or companies that are engaged in production and services, to direct the company's operations, prevent the use of the system, and protect accounts receivable. Internal audit works independently on the company by conducting checks and evaluations that produce suggestions in the form of improvements to the management and control of the entities examined in this case are receivables. The purpose of this study was to find out how the role of internal audit, to solve problems and the efforts made in internal control of receivables at PT. Pos Indonesia Persero Depok Branch. The research method used is descriptive qualitative, by collecting data related to existing problems in the company, in accordance with the basics of the theory studied. Data collected, used to solve existing problems. The results of the study show that internal audit implementation at PT. Pos Indonesia Persero Depok Branch has been good, so the control of accounts receivable has been running properly. Supervision of the company's performance must continue to be carried out by the internal audit so that there are no violations and improvements to the audit results are carried out according to input from the Internal audit. In addition, the internal audit should understand the activities of the auditee (the audited party), so that in conducting the audit as expected.
PENYULUHAN TENTANG PEMBANGUNAN YANG BERPUSAT PADA MASYARAKAT BAGI TOKOH MASYARAKAT DI KECAMATAN WONOKROMO - SURABAYA Sumarah, Noorshanti; Sudaryanto, Edy
ABDIMAS Vol 5 No 04 (2025): PENGABDIAN MASYARAKAT
Publisher : COMMUNITY OF RESEARCH LABORATORY SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69957/abdimass.v5i04.933

Abstract

Di era sekarang pemerintah daerah dan kota dapat menjalankan pemerintahan dan pembangunan sesuai dengan visi dan misi yang dimiliki. Pelaksanaan pembangunan dikota Surabaya dapat dikatakan efektif apabila pelaksanaan usulan program-program pembangunan di wilayah kelurahan mampu merefleksikan visi dan misi kota Surabaya. Dalam kaitan ini permasalahan yang muncul adalah belum dipahaminya substansi visi dan misi kota Surabaya , khususnya di wilayah kecamatan Wonokromo oleh para tokoh masyarakat yang memegang peran penting dalam mengartikulasikan usulan program sesuai dengan kondisi dan aspirasi masyarakat yang mencerminkan perwujudan visi dan misi kota Surabaya. Oleh karena itu untuk mencapai maksud ttersebut , dilakukan kegiatan penyuluhan tentang Pembangunan yang berpusat pada Masyarakat bagi Tokoh Masyarakat sebagai substansi dari visi dan misi kota Surabaya. Kegiatan penyuluhan dilakukan dengan prinsip pendidikan orang dewasa di kelurahan Ngagelrejo, Darmo, Jagir dan kelurahan Wonokromo dengan peserta para tokoh masyarakat . Secara umum pelaksanaan kegiatan penyuluhan mendapat antusias yang cukup baik dan pemanfaatan kearifan local merupakan salah satu tema yang banyak dipersoalkan oleh peserta penyuluhan dalam rangka menciptakan ikon kelurahan.
EFEKTIVITAS KOMUNIKASI AKUN INSTAGRAM @kulinertuban SEBAGAI MEDIA INFORMASI KULINER MASYARAKAT KABUPATEN TUBAN Nur Alivia, Risma; Sudaryanto, Edy; Nurul Muthmainnah, Amalia
RELASI Vol 4 No 01 (2024): ILMU KOMUNIKASI
Publisher : COMMUNITY OF RESEARCH LABORATORY SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69957/relasi.v4i01.1404

Abstract

Instagram merupakan salah media sosial yang banyak digunakan oleh penduduk Indonesia, tidak hanya sekedar aplikasi untuk meningkatkan eksistensi diri, namun instagram juga dapat digunakan untuk saling berbagi informasi. Akun instagram @kulinertuban merupakan salah satu akun yang aktif membagikan informasi kuliner di Kabupaten Tuban. Penelitian ini bertujuan untuk mengetahui seberapa besar tingkat efektivitas komunikasi akun instagram @kulinertuban sebagai akun informasi kuliner masyarakat Kabupaten Tuban dengan menggunakan teori efektivitas komunikasi dari Andre Hardjana yang terdiri dari 6 indikator, 6 indikator tersebut adalah; penerima, isi pesan, media, format pesan, sumber pesan, dan ketepatan waktu. Dalam penelitian ini sampel diambil menggunakan teknik probability sampling dengan jumlah responden sebanyak 100 orang. Data penelitian diperoleh dengan cara membagikan kuesioner kepada followers instagram @kulinertuban melalui fitur story pada akun instagram @kulinertuban. Analisis data yang digunakan adalah deskriptif kuantitatif dengan menggunakan program SPSS Versi 25. Hasil penelitian menunjukkan nilai persentase sebesar 84,77% yang termasuk dalam kategori sangat efektif. Hal ini menunjukkan bahwa akun instagram @kulinertuban sangat efektif sebagai media informasi kuliner masyarakat Kabupaten Tuban.
RENCANA AKSI PENGEMBANGAN PARIWISATA DUSUN SEGUNUNG DESA CARANGWULUNG KECAMATAN WONOSALAM JOMBANG Sudaryanto, Edy; Sumarah, Noorshanti
RELASI Vol 4 No 01 (2024): ILMU KOMUNIKASI
Publisher : COMMUNITY OF RESEARCH LABORATORY SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69957/relasi.v4i01.1521

Abstract

Dusun Segunung desa Carangwulung kecamatan Wonosalam Jombang merupakan dusun yang dikembangkan menjadi desa wisata. Selama ini masyarakat setempat telah melaksanakan berbagai pengembangan pariwisata yang diorientasikan sebagai desa adat. Pengembangan dilakukan dengan menampilkan budaya dan makanan tradisionil setempat serta mempercantik lokasi wisata. Pelaksanaan pengembangan akan lebih terintegrasi jika terdapat pedoman yang digunakan bersama dalam pelaksanaan pengembangan pariwisata. Penelitian deskriptif ini bertujuan untuk menghasilkan pedoman atau perencanaan pengembangan pariwisata di dusun Segunung dengan menyusun Rencana Aksi Pengembangan Pariwisata . Penyusunan Rencana Aksi dilakukan atas dasar penelitian tentang permasalahan, tujuan , kebijakan dan karakteristik pariwisata yang ada di lokasi setempat. Rencana aksi Pengembangan Priwisata yang dihasilkan memuat komponen Atraksi wisata, Infrastruktur pendukung Wisata, Sumberdaya Manusia dan Promosi Wisata. Atraksi Wisata berfokus pada penyusunan pedoman penyelenggaraaan tradisi budaya dan pengembangannya, Infrastruktur wisata berfokus pada fasilitas pusat kegiatan dan mendorong perbaikan jalan akses, Sumberdaya manusia berfokus pada peningkatan kapasistas menajerial dan Promosi wisata berfokus pada evaluasi promosi yang dijalankan.
PENGARUH TERPAAN PROMOSI ONLINE INSTAGRAM TERHADAP LOYALITAS KONSUMEN PADA “SAMBAL BU RUDY” Shafa, Gantari; Sudaryanto, Edy
Sintesa Vol 4 No 01 (2025): Jurnal Sintesa Volume 4 No 01 Januari 2025
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/sintesa.v4i01.12442

Abstract

In the midst of increasingly fierce business competition, companies must utilize online promotions to encourage first purchases and ensure customer satisfaction, which in turn can motivate repeat purchases and increase consumer loyalty. This study aims to determine the effect of exposure to online promotions on Instagram @pusol.burudy on consumer loyalty. The method used is a survey with a sample of 100 respondents, which measures the effect of online promotions through frequency, attention, and duration on consumer loyalty, which includes repeat purchases, product recommendations, and disinterest in competing products. In this study, stimulus-response (S-R) theory plays an important role, which states that stimuli such as online promotions can trigger certain responses such as consumer loyalty. The findings showed that the majority of respondents agreed that they were exposed to online promotions while viewing content on Instagram @pusol.burudy. In addition, respondents also showed high loyalty to Sambal Bu Rudy products. In conclusion, online promotion through Instagram @pusol.burudy has a significant effect on consumer loyalty, which supports the stimulus-response (S-R) theory.Keywords: Online Promotion Exposure1, Consumer Loyalty2, Instagram3
Inisiasi Live Streaming Minishow sebagai Inovasi Promosi Budaya Tari Tradisional dalam Membangun Reputasi Digital Sanggar Mugi Lestari: The Initiation of Live Streaming Minishow as an Innovation for Promoting Traditional Dance Culture and Strengthening Digital Reputation Sanggar Mugi Lestari Romadhan, Mohammad Insan; Sudaryanto, Edy; Suwandha, Aisyah Indha
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 10 No. 8 (2025): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v10i8.9683

Abstract

Digital transformation has significantly altered how society accesses and engages with cultural expressions, including traditional performing arts such as dance. Facing the challenges of globalization and a lack of generational regeneration, Sanggar Tari Mugi Lestari struggles to maintain its presence. This community service program initiates a live streaming mini-show to respond to those issues by integrating digital communication approaches and appropriate technologies. The implementation method is participatory, from technical needs assessment, content production training, and social media management to the regular execution of live streaming through Instagram and TikTok. Evaluation is conducted through pretests, posttests, and analysis of online content performance. The results show improved technical skills among the participants, activation of social media accounts, and live performances that successfully reached broader audiences. The digital content also serves as a cultural education medium by delivering contextual information such as the history of dances, meanings of movements, and local cultural values. This program enhances the community's ability to manage digital identity and opens opportunities for cross-sector collaboration and cultural monetization. Socially, live streaming encourages youth participation in cultural preservation by involving them as content creators. The initiative shows that live streaming is not merely a technological trend but an adaptive strategy for cultural sustainability that other art communities can replicate. These findings highlight the importance of policy support and educational interventions to expand digital transformation within local cultural ecosystems.
Pengaruh Efektivitas Pesan CSR melalui Instagram terhadap Pembentukan Citra lia s. Associates Branding dan Design Agency Salsabila, Annisa; Sudaryanto, Edy; Rizqi, Muchammad; Romadhan, Mohammad Insan
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 5 No. 1 (2022): September
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/pikma.v5i1.792

Abstract

Nowadays, the importance of Corporate Social Responsibility (CSR) belongs not only to large companies but also to any organization. Along with the changing times and the development of today's technology, we can see companies trying to accommodate digital technologies in communication in implementing CSR. The primary value of Corporate Social Responsibility (CSR) is the image or reputation of the company. Implementation of CSR by lia s. Associates to date have used Instagram social media to communicate about CSR. Digital technology easily communicates CSR to stakeholders and consumers through social media. This research uses quantitative methods with an associative approach, namely research that asks about the relationship between two or more variables. The theory of research used in this study is stimulus-response theory. This study's results significantly influence the effectiveness of CSR messages in forming the company's image. In this study, it was also seen that the message was produced and conveyed to the audience and stakeholders of lia s. Associates Branding & Design Agency is quite effective through Instagram content. The message of Corporate Social Responsibility (CSR) in lia s. Associates Branding & Design Agency can be said to be very good. By using and utilizing content visually and well-informed storytelling, many respondents in this study, could understand the intended message.
Co-Authors Fatimatuzzahro, Marina Mohammad Insan Romadhan Nur Alivia, Risma Nurul Muthmainnah, Amalia Rizqi, Muchammad SALSABILA, ANNISA Shafa, Gantari Sidi, Theresia Ine Sintya Sumarah, Noorshanti Suwandha, Aisyah Indha Wibowo, Judhi Hari