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All Journal PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Prima Abdika: Jurnal Pengabdian Masyarakat Journal of Scientific Research, Education, and Technology
Suwandha, Aisyah Indha
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Critical Discourse Analysis of Pertamina’s Press Release "Supported by the Attorney General’s Office, Pertamina Ensures Pertamax Meets Specifications" Romadhan, Mohammad Insan; Pariyanto, Pariyanto; Suwandha, Aisyah Indha
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 4 No. 2 (2025): Vol. 4 No. 2 2025
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v4i2.741

Abstract

This study examines Pertamina’s crisis communication strategy through Critical Discourse Analysis (CDA) of its press release addressing fuel quality concerns and distribution irregularities. Using Norman Fairclough’s three-dimensional model, the research analyzes textual, discursive, and social dimensions to reveal how corporate discourse is structured to maintain institutional legitimacy. The findings indicate that Pertamina employs authoritative modality and institutional alignment with the Attorney General’s Office, Ditjen Migas, and Lemigas to reinforce public confidence in fuel quality. Additionally, the press release utilizes issue diversion strategies, shifting focus toward technical compliance, independent verification, and long-term energy transition goals. The discourse functions as a tool for public perception control, ensuring the dominant narrative supports Pertamina’s credibility. This study highlights how corporate crisis communication is not purely informative but also strategically designed to shape public discourse, emphasizing the need for critical media evaluation of corporate narratives
Inisiasi Live Streaming Minishow sebagai Inovasi Promosi Budaya Tari Tradisional dalam Membangun Reputasi Digital Sanggar Mugi Lestari: The Initiation of Live Streaming Minishow as an Innovation for Promoting Traditional Dance Culture and Strengthening Digital Reputation Sanggar Mugi Lestari Romadhan, Mohammad Insan; Sudaryanto, Edy; Suwandha, Aisyah Indha
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 10 No. 8 (2025): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v10i8.9683

Abstract

Digital transformation has significantly altered how society accesses and engages with cultural expressions, including traditional performing arts such as dance. Facing the challenges of globalization and a lack of generational regeneration, Sanggar Tari Mugi Lestari struggles to maintain its presence. This community service program initiates a live streaming mini-show to respond to those issues by integrating digital communication approaches and appropriate technologies. The implementation method is participatory, from technical needs assessment, content production training, and social media management to the regular execution of live streaming through Instagram and TikTok. Evaluation is conducted through pretests, posttests, and analysis of online content performance. The results show improved technical skills among the participants, activation of social media accounts, and live performances that successfully reached broader audiences. The digital content also serves as a cultural education medium by delivering contextual information such as the history of dances, meanings of movements, and local cultural values. This program enhances the community's ability to manage digital identity and opens opportunities for cross-sector collaboration and cultural monetization. Socially, live streaming encourages youth participation in cultural preservation by involving them as content creators. The initiative shows that live streaming is not merely a technological trend but an adaptive strategy for cultural sustainability that other art communities can replicate. These findings highlight the importance of policy support and educational interventions to expand digital transformation within local cultural ecosystems.
Peningkatan Ketrampilan Pengelolaan Media Sosial Sebagai Sarana Pelestarian Tari Tradisional Kusnadi, Hajidah Fildzahun Nadhilah; Romadhan, Mohammad Insan; Pramesti, Tri; Suwandha, Aisyah Indha; Marcely, Cherry Ervina; Bora, Olfiana Arista
Prima Abdika: Jurnal Pengabdian Masyarakat Vol. 5 No. 4 (2025): Volume 5 Nomor 4 Tahun 2025 (Desember 2025)
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Universitas Flores Ende

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/abdika.v5i4.6802

Abstract

The development of digital technology has transformed the way society accesses and appreciates cultural arts, making the preservation of traditional dance require adaptive strategies that use social media. This community service program aims to improve Sanggar Tari Mugi Lestari's social media management skills to support cultural promotion and preservation. The implementation method used a participatory approach comprising several stages: identifying technical needs, training in digital content production, social media management workshops, production simulations, continuous content broadcasting, and performance quality evaluation. The results showed a significant improvement in the partner’s capacity, both in technical production skills (camera operation, lighting, and image capturing) and content management skills (content calendar development, caption and hashtag strategies, and audience engagement). Within two months of implementation, the dance studio successfully broadcast 10 pieces of digital content on Instagram and TikTok, resulting in a notable increase in viewers and interactions, thereby expanding its cultural promotion outreach. Initially lacking equipment, skills, and digital strategies, the studio can now independently manage active social media accounts. In conclusion, strengthening social media management skills has proven effective as a strategy for preserving traditional dance in the digital era, while also creating opportunities for cross-community collaboration, supporting a culture-based creative economy, and contributing to the achievement of Sustainable Development Goals (SDGs 4 and 8). Follow-up efforts will focus on developing more diverse content, exploring digital monetization, and expanding cultural promotion networks.
Co-Authors Bora, Olfiana Arista Kusnadi, Hajidah Fildzahun Nadhilah Marcely, Cherry Ervina Mohammad Insan Romadhan Pariyanto Pariyanto, Pariyanto Sudaryanto, Edy Tri Pramesti