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All Journal IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora IKRA-ITH ABDIMAS JURNAL MANAJEMEN BISNIS Proceedings of Annual Conference for Muslim Scholars
Yunarti, Susi
Universitas Persada Indonesia Y.A.I
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Social Sciences Other

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The strategy of PT. Kereta Api Logistik Maintaining Brand Image Nanda Anggun Pratiwi; Susi Yunarti
Jurnal Manajemen Bisnis Vol. 12 No. 2 (2025): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v12i2.1167

Abstract

This research examines the branding strategy of PT Kereta Api Logistik (KALOG), a state-owned logistics company in Indonesia, focusing on how operational innovations and the "Ispossible" rebranding initiative have shaped its brand image. The study utilizes a qualitative case study approach, with data collected from interviews and company records. Findings indicate that KALOG's integration of traditional and digital media, along with its focus on customer engagement through digital activations and CSR activities, has strengthened its brand presence. The study highlights the importance of aligning corporate actions with brand values, providing insights for both state-owned and private logistics companies.
Use of Social Media to Improve Religious Moderation Among Youth Yunarti, Susi; Harmaningsih, Dian; Wijayanti, Wijayanti
Proceedings of Annual Conference for Muslim Scholars Vol 7 No 1 (2023): AnCoMS, Desember 2023
Publisher : Koordinatorat Perguruan Tinggi Keagamaan Islam Swasta Wilayah IV Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36835/ancoms.v7i1.515

Abstract

Indonesia consists of various tribes that have cultural, racial and religious diversity. The diversity of the Indonesian nation has proven to be a strong foundation for development. Social media has proven to be a powerful tool in various social movements. Social media also has the potential to be a driver of paradigm change. Fahrudin Faiz's YouTube content which contains life and religious motivation can be used as an alternative solution.The purpose of this research is to determine the use of social media to increase audience religious moderation. The theory used is the Elaboration Likelihood Model, explaining how a message can change attitudes (or produce resistance to change) by making someone think hard about the points made (using central processing). This research uses the case study method of Fahrudin Faiz's YouTube content. Data was collected through interviews with UPI YAI Jakarta students. The research results showed that the informants after watching Fahrudin Faiz's YouTube content gained additional insight into religious moderation and motivation which was useful when they had to face problems in their lives.
Literasi Informasi Digital Pada Pesantren Modern Madani, Tunjungmuli, Purbalingga Syaifuddin; Dian Harmaningsih; Siti Komsiah; Susi Yunarti; Wijayanti
IKRA-ITH ABDIMAS Vol. 8 No. 3 (2024): Jurnal IKRAITH-ABDIMAS Vol 8 No 3 November 2024
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan literasi informasi digital di Pesantren Modern Madani, Tungjungmuli, Purbalingga, bertujuan untuk meningkatkan kemampuan santri dalam mengakses, mengevaluasi, dan menggunakan informasi digital secara efektif dan etis. Pesantren sebagai lembaga pendidikan yang mengedepankan nilai-nilai religius dan moral, perlu mempersiapkan santri agar mampu menghadapi tantangan dunia digital yang semakin kompleks. Program literasi informasi digital ini mencakup berbagai pelatihan yang difokuskan pada pengenalan sumber informasi yang kredibel, pemahaman tentang hak cipta, privasi, serta penggunaan media sosial yang bertanggung jawab. Melalui kegiatan ini, santri diharapkan tidak hanya mahir dalam menggunakan teknologi, tetapi juga mampu berpikir kritis dan selektif dalam mengonsumsi informasi yang ada di dunia digital. Hasil kegiatan ini menunjukkan peningkatan kesadaran dan keterampilan digital di kalangan santri, yang berdampak positif pada proses belajar mengajar di pesantren. Kegiatan ini juga menekankan pentingnya kolaborasi antara guru, santri, dan orang tua dalam mendukung pengembangan literasi digital yang berkelanjutan. Dengan demikian, Pesantren Modern Madani dapat menjadi model dalam penerapan literasi informasi digital di lingkungan pendidikan pesantren.
Co-Authors Arsiyati Arsiyati Citra Pratiwi Citra Pratiwi Dian Harmaningsih Dian Harmaningsih Dian Harmaningsih Dian Harmaningsih, Dian Fahriyani, Silvi Idaman, Nur Nanda Anggun Pratiwi Saefudin Sayuti Siti Komsiah, Siti Syaiffudin, Syaiffudin Syaifuddin Wijayanti Wijayanti Wijayanti Wijayanti Wijayanti Wijayanti Wijayanti Wijayanti Wijayanti Wijayanti Wijayanti Wijayanti