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All Journal Communication Sphere Sinkron : Jurnal dan Penelitian Teknik Informatika Jurnal EMT KITA IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora IKRA-ITH ABDIMAS JABE (Journal of Applied Business and Economic) Indonesian Journal for Social Responsibility Jurnal Abdimas Bina Bangsa Indonesian Community Journal IKON
Siti Komsiah, Siti
Universitas Persada Indonesia Y.A.I Jakarta
Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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Media Convergence as Universities’ Attraction: Study of the Use of E-Learning as a Marketing Communications Strategy of Private Higher Education Institution in Indonesia Siti Komsiah; Eli Jamilah Mihardja; Dian Harmaningsih
Communication Sphere Vol 1, No 1 (2015): November
Publisher : Communication Sphere

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Abstract

ABSTRACTThe competition between higher education institutions in attracting prospective studentsincreased today. Each educational institution improve educational facilities and infrastructurefacilities, improvement of the curriculum, the quality of human resources, collaborate withoutside agencies, and emphasis the cost of education. The increase in the facility includes theapplication of e learning on the course. E learning application provides convenience andflexibility in teaching and learning activities. This paper is a presentation on marketingcommunications strategies using e learning in the lecture as an attraction for students,consumers of higher education institutions.This research using survey method of students and then depth interviews withmanagers of private universities whose implementing e learning programs in Indonesia. At thetime of this paper was written, research was already held in Jakarta (representing the westernregion), Denpasar (representing the middle region), and will soon be carried out in Makassar(representing the eastern region of Indonesia).Our preliminary study, in Jakarta and Denpasar resulted in findings that e learning canbe partially marketing communications strategies for Private Higher Education Institution. Thatis, the application of e learning as a teaching and learning method improve the Private HigherEducation Institution opportunity to be selected as a college by students. The findings of thisstudy academically useful as a reference for similar studies in the future. As a practical manner,the findings of this study are expected to be a recommendation for the management of otherprivate universities in shaping the marketing strategy of the institution.Keywords: E learning, Marketing Communication Strategy, Private Higher Education Institution
Webinar Strategi Komunikasi Bisnis di Era New Normal Angga K Alamsyah; Siti Komsiah; Susi Yuniarti
IKRA-ITH ABDIMAS Vol 4 No 3 (2021): IKRAITH-ABDIMAS No 3 Vol 4 November 2021
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1257.958 KB) | DOI: 10.37817/ikra-ithabdimas.v4i3.1493

Abstract

Pandemi Covid-19 memberikan pembatasan untuk pembelajaran secara tatap muka. Teknologi komunikasi memberikan solusi bagi akademisi baik dosen, mahasiswa maupun peneliti untuk melakukan pembelajaran secara daring. Salahsatu kegiatan yang dilakukan untuk pembelajaran daring adalah web seminar atau webinar dimana pembelajaran dilakukan secara daring melalui web atau aplikasi yang dapat dihadiri oleh peserta dimana saja. Tujuan pengabdian masyarakat ini adalah untuk memberikan wawasan kepada akademisi dan praktisi mengenaistrategi komunikasi bisnis di era new normal baik bisnis secara umum maupun bisnis dalam konteks perguruan tinggi.
Komunikasi Kesehatan Bagi Ibu Dan Anak Di Masa Pandemi Covid-19” Di Paud Turpa Umi Nawiyah, Kelurahan Harja Mukti, Cimanggis Depok Dian Harmaningsih; Susi Yunarti; Siti Komsiah; Wijayanti Wijayanti Wijayanti
IKRA-ITH ABDIMAS Vol 4 No 3 (2021): IKRAITH-ABDIMAS No 3 Vol 4 November 2021
Publisher : Universitas Persada Indonesia YAI

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Abstract

Pada masa pandemic COVID-19 saat ini, pola hidup bersih sangat diperlukan untuk tetap menjaga kesehatan serta daya tahan tubuh tiap individu, sehinga banyaknya pemberitaan bisa membangun kesadaran masyarakat tentang penting nya pola hidup bersih dalam menghadapi infeksi virus corona ini. Kesadaran dalam pola hidup sehat dalam keluarga sangat diperlukan agar membantu program pemerintah dalam menyelesaikan permasalahan pandemic tersebut. Telah dilaksanakan kegaiatan pengabdian masyarakat pada orang tua dan guru PAUD Turpa Umi NAwiyah Keluarahan Harya Mukti Cimanggis Depok. Kegiatan ini sebagai bentuk berpartisipasi dalam memberikan pemahaman pada masyarakat terkait pandemic covid-19. Beberapa informasi perlu disampaikan pada masayarakat terutama pada ibu rumah tangga terkait tentang stretegi komunikasi ibu dalam menerapkan protokol kesehatan covid-19 dan pola hidup sehat, konsultasi kesehatan secara digital, hoax dan diisinformasi seputar covid-19
Kompetensi Komunikasi Customer Service Sebagai Pendukung Kepuasan Nasabah Yanti Herawati; Siti Komsiah
IKRA-ITH HUMANIORA : Jurnal Sosial dan Humaniora Vol 6 No 1 (2022): IKRAITH-HUMANIORA Vol 6 No 1 Maret 2022
Publisher : Universitas Persada Indonesia YAI

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Abstract

This research is motivated by the interest of researchers to examine the influence ofcustomer service communication competence on customer satisfaction with the researchobject of Bank Central Asia KCP Pondok Ungu. The purpose of this study was to determinethe magnitude of the influence of customer service communication competence on customersatisfaction. This research uses The Excellent of PR theory. The research method used isquantitative with an explanatory approach. The population in this study were 101customers of BCA KCP Pondok Ungu. The sampling technique used is non-probability withthe accidental sampling method. The results showed that the influence of customer servicecommunication competence on customer satisfaction was 67.2%, then 32.8% wasinfluenced by other things that were not included in this study.
Keputusan Berkunjung Wisatawan: Analisis Peran Electronic Word Of Mouth Di Media Sosial Instagram Dinda Elsya; Siti Komsiah
IKRA-ITH HUMANIORA : Jurnal Sosial dan Humaniora Vol 5 No 3 (2021): IKRAITH-HUMANIORA Vol 5 No 3 November 2021
Publisher : Universitas Persada Indonesia YAI

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Abstract

Penelitian ini dilatar belakangi oleh ketertarikan peneliti untuk meneliti pengaruhelectronic word of mouth di media sosial Instagram terhadap keputusan berkunjung, surveipada pengunjung objek wisata Jakarta Aquarium. Tujuan dari penelitian ini adalah untukmengetahui seberapa besar pengaruh dari electronic word of mouth di media sosialInstagram terhadap Keputusan Berkunjung di objek wisata Jakarta Aquarium). Penelitianini menggunakan teori Computer Mediated Communicatinon (CMC). Metode penelitianyang digunakan dalam penelitian ini adalah penelitian kuantitatif dengan pendektaneksplanatif. Populasi penelitian ini adalah pengunjung objek wisata Jakarta Aquariumdengan responden 100 orang. Dalam menentukan sampel digunakan metode nonprobability sampling dengan teknik pengambilan sampel yang digunakan yaitu purposivesampling. Jenis data dalam penelitian ini menggunakan data primer dan data sekunder.Pengolahan data dilakukan dengan menggunakan SPSS 25.Hasil penelitian ini adalahelectronic word of mouth di media sosial Instagram memiliki pengaruh yang signifikanterhadap keputusan berkunjung di objek wisata Jakarta Aquarium sebesar 40,2%,sedangkan sisanya 59,8% dipengaruhi variable lain yang tidak termasuk dalam penelitianini.
Uses And Gratification: Uji Pengaruh Konten dalam Fitur Tiktok Shop Terhadap Perilaku Konsumtif Belanja Ade Ayu Oktaviani; Siti Komsiah; Syaifuddin Syaifuddin
IKRA-ITH HUMANIORA : Jurnal Sosial dan Humaniora Vol 6 No 3 (2022): IKRAITH-HUMANIORA Vol 6 No 1 November 2022
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-humaniora.v6i3.2192

Abstract

Humans have several needs that must be met in living life, but with advances in technology,communication, and industry making the current shopping system more accessible and reachable, namelyshopping through social media, currently TikTok is launching a new feature called Tiktok Shop which canhelp users in selling and buying products from the Tiktok application, but over time human needs for goodsand services will experience changes, these changes are caused by human nature to be dissatisfied with whatis obtained, therefore rising the consumptive behavior in shopping. The purpose of this study was to determinewhether there is an effect of content in the TikTok Shop feature on online shopping consumptive behavior.The theory used in this study is the uses and gratification theory which focuses on the audience when decidingthe use of media based on motives and interests to meet needs in achieving a goal. This study uses aquantitative approach, with the type of explanatory research, while the method used is a survey method bydistributing questionnaires. The results showed that the effect of content has a significant correlation toconsumptive behavior, and has an effect of 24.4% on consumptive behavior. While the remaining 75.6% isinfluenced by other variables outside of this study.
Refresentasi Perempuan Maskulin Dalam Film Pandu Satya Yudha; Siti Komsiah
IKRA-ITH HUMANIORA : Jurnal Sosial dan Humaniora Vol 7 No 1 (2023): IKRAITH-HUMANIORA Vol 7 No 1 Maret 2023
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-humaniora.v7i1.2278

Abstract

This research discusses about of the representation female masculinity in vengeance is mineall others pay cash Film, using Semiotic analysis Roland Barthes. As the purpose of this researchis to find out a denotation, connotation, adn myth meaning of female masculinity in vengeance ismine all others pay cash Film. This research is also using social construction theory from Bergerand Luckman. Then, such a concept like communication, mass communication, movie, andmeaning. This research uses a qualitative approach, using semiotic method, and descriptivequalitative as type of research. Data collection techniques used are observation, literature study,and other source. As well as data validity technique through triangulation of methods andtrianglation theory. The results of this study, there is denotation meaning, connotation meaning,myth and a women masculinity representation that shows by Iteung, and Jelita where ther shows awomen masculinity charahcters and theres nothing wrong to have a masculine nature even a genderis women. Because so far women is get costructed by society is to be feminine. By socialconstruction, vengeance is mine all others pay cash Film could make a reality that a women is notalways to be feminine, but a women could be masculinity
Focus Group Discussion (FGD) dalam rangka Pendampingan Pembuatan Peta Digital Interaktif Wisata Trekking Sentul Bogor Berbasis Alam dan Masayarakat Lokal Euis Puspita Dewi; I Gede Agus Suwartane; Nana Trisnawati; Siti Komsiah; Rilla Sovriana; Maya Syafriana Effendi; siti Sujatini; Fitri Suryani; Dwi Dinariana
IKRA-ITH ABDIMAS Vol 5 No 3 (2022): IKRAITH-ABDIMAS Vol 5 No 3 November 2022
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikra-ithabdimas.v5i3.2266

Abstract

Artikel ini berisi kegiatan Focus Group Discussion (FGD) sebagai salah satu rangkaian dari kegiatan pendampingan Tim Pelaksana Pengabdian kepada Masyarakat dari Universitas Persada Indonesia YAI dalam pembuatan peta digital interaktif kepada mitra usaha PT. Cakar Langit Indonesia yang bergerak di bidang jasa wisata outdoor Sentul Bogor. Pendampingan tersebut dilakukan dalam rangka mendukung visi dari mitra, selain memberikan pelayanan wisata outdoor secara profesional, juga mengutamakan kepedulian kepada alam dan masyarakat lokal. Oleh karena itu, pembuatan peta digital yang menjadi kebutuhan mitra, selain menghasilkan layanan informasi yang interaktif dan menarik bagi wisatawan, tetapi juga memfasilitasi masyarakat lokal untuk terlibat dalam wisata trekking Sentul Bogor. Metode yang digunakan adalah berupa focus group discussion dan pengisian kuesioner untuk mendapatkan masukan yang dapat digunakan sebagai pedoman dalam pembuatan peta wisata trekking Sentul Bogor. Peserta FGD terdiri dari Tim Pelaksana Pengabdian kepada Masyarakat, narasumber ahli, narasumber wisatawan, mitra usaha PT. Cakar Langit Indonesia, pemandu lokal dan masyarakat pelaku usaha. Hasil FGD menyimpulkan bahwa pembuatan peta perlu dibagi 2 dalam bentuk dan peruntukannya, yaitu untuk peta digital interaktif berbasis website untuk wisatawan dan peta dasar berbasis GIS untuk pengelola wisata serta pemandu wisata.
Pintar dan Kreatif Memanfaatkan Teknologi Digital untuk Pengembangan Desa Wisata Dian Harmaningsih; Susi Yunarti; Siti Komsiah; Wijayanti Wijayanti
IKRA-ITH ABDIMAS Vol 6 No 1 (2023): IKRAITH-ABDIMAS Vol 6 No 1 Maret 2023
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikra-ithabdimas.v6i1.2370

Abstract

In order to help government programs to continue to activate national tourism, one ofthem is by developing tourist villages. Because there is still a lot of potential in many areasthat have not been explored and need to be developed into attractive tourist objects. So thatlocal people know and understand what to do, to make their village potential as a nationaltourism object, we can help them to do comparative studies digitally through browsing andsearching about various things related to tourism potential in various places, both domesticand global.Community service activities have been carried out on Youth Insight Development andTraining, Karang Taruna Dukuh Barak II Margoluwih Seyegan – Sleman, Yogyakarta. Thisactivity is a form of participating in the tourism village development program by providingtraining to use digital technology to add insight and dig up a lot of information about tourismboth domestically and globally, so that community members know what can still be done todevelop the potential of their village as an attractive tourist attraction.
Bimbingan Teknik Dan Pendampingan Aplikasi Smart Masjid Pada Pengurus Dewan Kemakmuran Masjid (Dkm)Wilayah Jakarta Ahmad Muhammad Thantawi; Febrianty Febrianty; Sularso Budilaksono; Nizirwan Anwar; Siti Komsiah
IKRA-ITH ABDIMAS Vol 5 No 3 (2022): IKRAITH-ABDIMAS Vol 5 No 3 November 2022
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikra-ithabdimas.v5i3.2491

Abstract

Perkembangan teknologi informasi menyentuh semua kehidupan yang memberikan kemudahan dalam aktivitas sehari-hari umat manusia. Tidak terkecuali dengan kegiatan di rumah ibadah seperti Masjid bagi umat Islam. Kemajuan teknologi informasi ini banyak sekali membantu bergulirnya kegiatan di masjid, sehingga aktivitas ibadah maupun non ibadah yang dilakukan di masjid berjalan dengan lancar. Sejumlah kegiatan yang mendapatkan kemudahan dengan melibatkan kemajuan teknologi informasi seperti pembuatan jadwal penceramah, penghitungan zakat, hingga sosialisasi kegiatan masjid yang menggunakan aplikasi mobile. Masalah yang dihadapi karena Perkembangan teknologi informasi yang memberikan kemudahan dalam kegiatan di rumah ibadah seperti Masjid bagi umat Islam. Kemajuan teknologi informasi ini banyak sekali membantu bergulirnya kegiatan di masjid setelah terjadinya pandemi Covid-19 yang dihadapi oleh banyak masjid. Misalnya: Berkurangnya jumlah jamaah, Kegiatan masjid menjadi terbatas, Kurangnya pendapatan zakat, infaq dan sodaqoh yang didapat, Tidak bisa membayar honor marbot dan petugas masjid, kemudian juga harus membeli kelengkapan kebersihan, disinfektan, masker, dan lain-lain susah komunikasi dengan pengurus dan jamaah, Kurangnya tenaga yang mengurus masjid, Usaha masjid terhambat/berhenti. Analisis yakni tahap I situasi dan kondisi Mitra, Tahap II pelatihan dan pendampingan, Tahap III Program Evaluasi dan Keberlanjutan. Manfaat yang dirasakan oleh pengguna DKM Masjid sebesar 80% -85% setuju dalam penggunaan aplikasi Smart Masjid.
Co-Authors Ade Ayu Oktaviani Ahmad Muhammad Thantawi Angga K Alamsyah Budilaksono, Sularso Cherly Kemala Ulfa David, Joachim David Magetanapuang Dean Indira Dewi Maharani Rachmaningsih Dian Harmaningsih Dian Harmaningsih Dian Harmaningsih, Dian Dinariana, Dwi Dinda Elsya Effendi, Maya Syafriana Eli Jamilah Mihardja Euis Puspita Dewi Euis Puspita Dewi, Euis Puspita Febrianty Febrianty Febrianty Mustafa Febrianty, Febrianty Fitri Suryani Herawati, Yanti I Gede Agus Suwartane I Gede Agus Suwartane Idaman, Nur Maulidia Eka Sitadewi Nadiya Fithri Fathima Nafisah Yuliani Nana Trisnawati Nizirwan Anwar Pandu Satya Yudha Rilla Sovriana Shafenti Shafenti Shafenti Siti Sujatini, Siti Sovitriana, Rilla Sri Astuti Indriyati Susi Yuniarti Suwartane, I Gede Agus Syaiffudin, Syaiffudin Syaifuddin Syaifuddin Syaifuddin Syaifuddin Syaifuddin Thantawi, Ahmad Muhammad Trisnawati, Nana Wijayanti Wijayanti Wijayanti Wijayanti Wijayanti Wijayanti Wijayanti Wijayanti William Tristan Yudi Yulius Yunarti, Susi