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STRATEGI MARKETING PUBLIC RELATIONS DESA MANGROVESARI BREBES SEBAGAI DESA WISATA BERBASIS MANGROVE Destiara, Felinka; Fauzi, Rizky
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 2 (2023): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v2i2.548

Abstract

This research wants to see how the marketing public relations strategy of Mangrovesari village as a mangrove-based tourism village. This research method was carried out using a descriptive qualitative approach. Informants in this study were from internal Mangrovesari villages, business partners, and tourists from Mangrovesari villages. The concept used in this study from Thomas L Harris consists of a Push strategy, a Pull strategy and a Pass strategy. Data collection was carried out by in-depth interviews and documentation from the internet as additional data or information. The data analysis techniques use coding techniques and data validity techniques use triangulation. The conclusion in this study is that the marketing public relations strategy carried out by Mangrovesari village with the concept of Push strategy, Pull strategy, and Pass strategy concepts are interrelated with each other and can help Mangrovesari village to manage, develop, promote and form positive public opinion as a village. mangrove-based tourism, thus making tourists more familiar with and interested in coming to Mangrovesari village.
HUBUNGAN KEARIFAN LOKAL DENGAN NILAI-NILAI PANCASILA DALAM MEMBANGUN IDENTITAS DAN KARAKTER BANGSA DI SUKU DAYAK Dwi Pratiwi, Mahdalena; Syakhira, Athia; Madison, Brigita Febbyana; Fauzi, Rizky; Azam, Mohammad Omar
Ganesha Civic Education Journal Vol. 8 No. 1 (2026): April, Ganesha Civic Education Journal
Publisher : Program Studi PPKn Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/gancej.v8i1.6620

Abstract

The state ideology of Pancasila plays a crucial role in shaping the nation’s character and identity. However, in the context of modernization, Pancasila values are often interpreted normatively without a strong connection to local indigenous cultural wisdom. This study aims to investigate how Pancasila values and identity and character. This study uses a qualitative approach with a literature review method to examine several scholarly sources on Dayak culture, social structures, and rituals, and their relationship to the five principles of Pancasila. The analysis findings indicate that the Dayak people’s spirituality, which respects the universe, aligns with Pancasila’s ideals of humanity and divinity. Furthemore, the equitable distribution of resources reflect the application of social justice princples that have been passsed down from generation to generation. In addition to its philosophical significance, the Law on Cultural Promotion and the 1945 Constitution of the Republic of Indonesia provide a legal basis for these ideas. Consequently, Dayak traditional knowledge is crucial as a contextual foundation for restoring Pancasila as a useful philosophy and strengthening national identity amidst the challenges of modernization.