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All Journal Scriptura Jurnal e-Komunikasi Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) The Journal of Society and Media PERSPEKTIF Scriptura : Jurnal Ilmiah Journal of Content and Engagement
Astri Yogatama
Program Studi Ilmu Komunikasi, Universitas Kristen Petra Surabaya
Religion Humanities Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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PENELITIAN SEJARAH RELASI PUBLIK: KONSEP DAN METODOLOGI Yogatama, Astri
Scriptura Vol 8, No 1 (2018): JULY 2018
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (341.213 KB) | DOI: 10.9744/scriptura.8.1.1-6

Abstract

Para sejarawan menggunakan penelitian sejarah untuk merekam praktik relasi publik yang pernah terjadi dalam berbagai konteks dari masa ke masa atau fokus pada kejadian tertentu. Namun demikian jumlah penelitian sejarah relasi publik tidak berkembang sepesat kebutuhan akan pengembangan konsep relasi publik maupun strategi komunikasinya, maupun jika dibandingkan dengan perkembangan ilmu sosial lainnya. Untuk itu dipandang perlu penelitian sejarah diaktifkan dalam ranah relasi publik, melalui beberapa tahapan dalam metodologinya. Tahapan itu meliputi penetapan fenomena relasi publik, perumusan masalah, penetapan hipotesa, penentuan metode penelitian, pengumpulan data, uji validitas dan reliabilitas, analisa data dan penyusunan laporan. Di balik keterbatasan penelitian sejarah dalam hal pengumpulan data primer dan subyektivitas sejarawan, diharapkan penelitian sejarah akan memberikan dasar pengembangan konsep baru dalam dunia relasi publik dan strategi komunikasi yang lebih komprehensif
MUATAN PORNOGRAFI ANAK PADA LINGKARAN PEDOFILIA DI DUNIA MAYA Yogatama, Astri
Scriptura Vol 3, No 2 (2009): JULY 2009
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (242.912 KB) | DOI: 10.9744/scriptura.3.2.188-200

Abstract

Child exploitation by online paedophile is all over the world. Image, chat and audio-visual child pornography is exchange in the ring of online paedophile. Certain countries have developed strong cyberlaw to attack the presence of this dangerous cyber communities. Cyber Law still needs precise definition of child pornography content, specially in cyberworld. The definition must cover image, chat, audiovisual, writing of a child, in the sexual conduct and pseudo-pothograph.
Tingkat Pengetahuan Pemilih Pemula Terhadap Corporate Identity Partai Persatuan Indonesia (Perindo) Di Surabaya Danusaputra, Yoel Setiawan; Priyowidodo, Gatut; Yogatama, Astri
Jurnal e-Komunikasi Vol 7, No 2 (2019): VOL 7, NO 2 AUGUST 2019
Publisher : Jurnal e-Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini dilakukan untuk mengetahui tingkat pengetahuan pemilih pemula terhadap corporate identity Partai Persatuan Indonesia (Perindo) di Surabaya. Partai Perindo adalah partai baru yang gencar melakukan kampanye di MNC grup karena pendiri dan ketua umum Perindo adalah Hary Tanoesoedibjo yang memiliki jaringan media MNC grup (RCTI, MNC TV, Global TV, iNews TV). Selain itu, Perindo melakukan berbagai cara dalam berkampanye untuk menyampaikan dan memperkenalkan tujuan, visi-misi, identitas partai, caleg partai dan beberapa program unggulan dan non-unggulan partai dalam menarik dukungan suara pemilih pemula. Terdapat tiga atribut dalam corporate identity yang dikomunikasikan ke publik, yaitu komunikasi, perilaku dan simbol/lambang. Namun, ada beberapa hal yang membuat tidak semua medium yang digunakan dalam melakukan kampanye itu efektif. Teknik analisis data yang digunakan dalam penelitian ini adalah deskriptif dengan skala Likert untuk mengukur sikap, pendapat, persepsi seseorang mengenai corporate identity Perindo. Hasil penelitian menunjukkan tingkat pengetahuan pemilih pemula terhadap masing-masing indikator corporate identity Partai Perindo tergolong sedang meskipun Perindo aktif dalam menayangkan iklan mars Perindo di televisi.
A Phenomenography Perspective on Digital Transformation in Public Service: : Conceptions of Jogyakarta Smart Service (JSS) Indrayani, Inri Inggrit; Priyowidodo, Gatut; Yogatama, Astri
The Journal of Society and Media Vol. 8 No. 1 (2024): Perspective on Digital Transformation in Public Service
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jsm.v8n1.p41-63

Abstract

The study aims to explore the actors' conceptions of the digitalization of public services through their experiences, perceptions, and understanding, which are not widely disclosed in research. These actors include the government as a service provider and users, as well as business actors and academicians. In principle, the sustainability of the digitalization of public services will be primarily determined by the participation and support of its users or citizens. The study used Phenomenography and interviewed eight informants, including three government officials, a citizen, an academic, and three business people, in Yogyakarta. The city introduced the JSS (Jogya Smart Service) one-door digital platform for public services in 2018. Data collection was conducted with interviews. The study revealed that actors had varying conceptions about the digitalization of public services. These differences were related to media use, advantages and challenges, and stakeholder engagement. Each perception had sub-perceptions, with public information digitalization having the most. The number of variations in the sub-conceptions indicates that each informant has a diverse perception and positive experiences related to implementing JSS. The outcome space demonstrated that digitalizing public services entails three understandings: new skills required, technological implications, co-production, and shared values.
Transformasi kebun hidroponik konvensional menjadi energy-efficient smart urban farming berbasis IoT Sugiarto, Indar; Yogatama, Astri; Tyasmoro, Setyono Yudo
Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Vol 7 No 3 (2024)
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jipemas.v7i3.21135

Abstract

Urban Farming adalah teknik bercocok tanam di lingkungan perkotaan dengan memanfaatkan area, seperti halaman rumah, taman, atau bahkan atap bangunan. Untuk mengoptimalkan manfaat dari urban farming, perlu tata kelola yang baik dan terkontrol mulai dari proses awal persiapan, penanaman, perawatan sampai panen dan pasca panen. Di Surabaya ditemukan urban farming berupa kebun hidroponik yang dimiliki oleh KRPL Tambakrejo Surabaya yang tidak berfungsi dengan baik. Melalui kegiatan pengabdian masyarakat dengan metode ABCD (Asset Based Community Development), dilakukan upaya pemberdayaan dan perbaikan dengan mentransformasi kebun hidroponik konvensional mereka menjadi kebun hidroponik cerdas. Metode tersebut diimplementasi mulai dari identifikasi permasalahan yang dihadapi KRPL Tambakrejo, yaitu kesulitan pasokan air bersih, serangan hama tikus, sumber listrik yang terbatas dan cara pemasaran produk yang kurang optimal. Proses transformasi dilakukan melalui revitalisasi kebun hidroponik konvensional menjadi kebun hidroponik cerdas berbasis IoT dan bertenaga surya. Dari hasil analisa setelah dilakukan transformasi tersebut, kebun hidroponik milik KRPL Tambakrejo bisa menghasilkan keuntungan minimal Rp 4.032.000 pertahun. Selain sangat hemat energi listrik dan dapat dipantau secara langsung lewat internet, kebun hidroponik tersebut saat ini juga sudah bebas dari hama tikus.
The Effectiveness of Using Gel Angelicca as Celebrity Endorser of ESQA Cosmetics to Indonesian Women on Instagram Natania, Trisno Lidya; Goenawan, Felicia; Yogatama, Astri
Journal of Content and Engagement Vol 2 Issue 3 (2024): December 2024
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.2.3.266-283

Abstract

ESQA Cosmetics is a cosmetic brand from Indonesia. ESQA Cosmetics is known as the first vegan cosmetics brand in Indonesia that uses Gel Angelicca as a celebrity endorser in its Marketing Public Relation (MPR) activities. This research was conducted to find out the effectiveness of a celebrity endorser, named Gel Angelicca, in promoting ESQA Cosmetics products to Indonesian women on Instagram. This research uses an online survey method which was distributed to 100 respondents using a Likert scale. The result of this research shows that Gel Angelicca as a celebrity endorser for ESQA Cosmetics has proven to be effective in delivering promotional messages to Indonesian women on Instagram by looking at the values in the TEARS model (Trustworthiness, Expertise, Attractiveness, Respect, Similarity). This research shows that the most effective TEARS model indicator in using Gel Angelicca as a celebrity endorser is the attractiveness indicator.
Interfaith Dialogue Format in Fostering Peace on Instagram: Indonesia Celebrates Diversity Tandawidjaja, Edward Hiroshi; Indrayani, Inri Inggrit; Yogatama, Astri
Journal of Content and Engagement Vol 3 Issue 1 (2025): April 2025
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.3.1.34-53

Abstract

This research aims to examine the peace dialogue format in fostering harmony on Instagram Indonesia Merayakan Perbedaan (IMP). This research uses descriptive quantitative research, where this study aims to examine the use of dialogue formats in fostering harmony on the Instagram social media platform IMP. The researcher found three indicators used in the study, namely cognitive, affective, and collaborative. In each indicator, there are themes raised by the researchers to classify each post. The most frequently appearing theme in the cognitive indicator is the theme of knowledge of differences and similarities. The most frequently appearing affective theme is the theme of togetherness. The most prominent collaborative theme is the theme of collaboration in building the nation. The result of this research is that, in building peace on Instagram IMP, the cognitive indicator is the most widely used indicator. In conclusion, the cognitive aspect is useful for building a dialogue of harmony among religious communities and cultures in Indonesia, especially on the theme of understanding differences and similarities.
Strategi Impression Management Wakil Presiden RI 2024-2029 Gibran Rakabuming Raka Melalui Akun Instagram @gibran_rakabuming dalam 100 Hari Pertama Pemerintahan Laurencia, Valerie Audrey; Budiana, Daniel; Yogatama, Astri
Scriptura Vol. 15 No. 1 (2025): JULY 2025
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/scriptura.15.1.64-83

Abstract

Impression Management merupakan upaya individu untuk mengelola kesan yang ingin ditampilkan kepada publik. Dalam ranah politik, citra positif menjadi penting bagi aktor politik seperti Gibran Rakabuming Raka, Wakil Presiden RI 2024-2029. Penelitian ini bertujuan untuk mengidentifikasi strategi impression management yang digunakan Gibran melalui akun Instagram (@gibran_rakabuming) selama 100 hari pertama masa jabatannya, yakni periode 20 Oktober 2024 hingga 28 Januari 2025. 100 hari pertama dianggap sebagai periode krusial bagi aktor politik dalam membangun kesan yang baik dimata publik. Penelitian ini menggunakan metode analisis isi kuantitatif deskriptif milik Krippendorff terhadap 15 program yang terdapat dalam 141 unggahan Gibran, berdasarkan lima strategi dari Jones & Pittman (1982): ingratiation, intimidation, self promotion, exemplification, dan supplication. Hasil penelitian menunjukkan Gibran dominan menggunakan kombinasi strategi ingratiation dan self promotion, dengan fokus pada pendekatan emosional dan bukti kinerja. Strategi ingratiation muncul pada unggahan delapan program prioritas, sedangkan self promotion muncul pada unggahan tujuh program. Meskipun ingratiation menjadi strategi paling banyak ditemukan, sub indikator dengan frekuensi tertinggi adalah laporan hasil kerja dari self promotion (18,36%). Sementara itu, strategi supplication tidak ditemukan, menunjukkan bahwa Gibran tidak membentuk citra melalui penonjolan kelemahan. Temuan ini mendukung kesan bahwa Gibran ingin tampil sebagai pemimpin muda yang simpatik, kompeten, dan percaya diri.
Effectiveness of Seventeen Brand Ambassadors in Mogu-Mogu Brand on Instagram Followers @mogumoguid Kusumaningsih, Feling Astuti; Hadi, Ido; Yogatama, Astri
Journal of Content and Engagement Vol 3 Issue 2 (2025): August 2025
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.3.2.147-164

Abstract

The purpose of this study was to determine how effective Seventeen's brand ambassador is in the Mogu-Mogu brand on Instagram followers @mogumoguid. This research is quantitative, using an online survey method and VisCAP theory (Visibility, Credibility, Attraction, Power). The number of respondents obtained and recorded was 100 respondents using a Likert scale. Respondents in this study are Instagram followers @mogumoguid who know or have seen Seventeen's content on Instagram @mogumoguid as a brand ambassador in the Mogu-Mogu brand. The results showed that all indicators were effective with an average result of 4.09, proving that Seventeen is an effective and appropriate brand ambassador for the Mogu-Mogu brand. The visibility indicator has the highest mean value of 4.23, which means that Seventeen's brand ambassadors are very popular on social media and can increase the attractiveness of the Mogu-Mogu brand.
The Effectiveness of Ji Chang Wook as Traveloka's Brand Ambassador Among Millennials in Indonesia Lantu, Isyela Netanya Putri; Budiana, Daniel; Yogatama, Astri
Journal of Content and Engagement Vol 3 Issue 2 (2025): August 2025
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.3.2.165-188

Abstract

This study aims to measure the effectiveness of Ji Chang Wook as Traveloka's brand ambassador among Millennials in Indonesia. The research uses a descriptive method with a quantitative approach. Data were collected through an online survey using a questionnaire as the data collection tool. The respondents were 100 Millennials who met the following criteria: they were familiar with Traveloka and Ji Chang Wook as the brand ambassador, and had used Traveloka's services. The effectiveness of the brand ambassador was measured using the VisCAP indicators, which include visibility, credibility, attraction, and power. The results showed an effectiveness score of 4.33, with the attraction indicator recording the highest score of 4.44. In this indicator, respondents believed that Ji Chang Wook is a visually appealing brand ambassador with engaging message delivery characteristics. As a result, most female respondents were drawn to Ji Chang Wook's visual appeal, while male respondents were more attracted to his engaging personality. These findings indicate that Ji Chang Wook has successfully built a strong appeal among Millennials as Traveloka's consumers, while also strengthening the positive perception of the brand. This study highlights the importance of selecting a relevant brand ambassador with strong appeal to enhance emotional connections and consumer engagement with the brand.
Co-Authors Budiana, Daniel Danusaputra, Yoel Setiawan Felicia Goenawan Gatut Priyowidodo Gatut Priyowidodo Hadi, Ido Indar Sugiarto Inri Inggrit Indrayani Kusumaningsih, Feling Astuti Lantu, Isyela Netanya Putri Laurencia, Valerie Audrey Natania, Trisno Lidya Setyono Yudo Tyasmoro Sutanto, Jade Nathania Tandawidjaja, Edward Hiroshi