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All Journal SEEIJ (Social Economics and Ecology International Journal) BBM (Buletin Bisnis dan Manajemen)
Christanti, Yunitasari
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Social Sciences Other

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Business Model sebagai Strategi bersaing untuk Pelaku Bisnis Pemula Studi kasus: Bisnis Hijab Christanti, Yunitasari; Umar, Abdullah; Sasongko, Agung Hari; Widyastuti, Indira Tyas
BBM (Buletin Bisnis & Manajemen) Vol 3, No 1: Februari 2017
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v3i1.33

Abstract

In this era has begun many emerging businesses with small and medium scale managed by beginners who notabene they have no experience in business. With the sophistication of technology and also easy access through social media, facilitate the beginners of this business do business activities. New business is starting to bloom now is a hijab business. In social media, many hijab merchants offer various hijab models. Already emerging also beginners businessmen who produce their own hijab and make their own labels. They are usually the mothers who have sewing skills then they develop by designing their own hijab model that is the trend now, and try to produce and market it with their own label. Since such businesses are already emerging, newbies must have a mature business plan to avoid being run over by their competitors. Business Model Canvas should be developed for business planning as well as SWOT Analysis to design the improvement business. This research uses qualitative method to know how big role Business Model Canvas for beginners business also SWOT analysis which role to make repair business. Keywords: Business beginners, Business Model Canvas, SWOT Analysis
Digital Marketing Strategy to Enhance the Competitiveness of Muslim Fashion SMEs: : A Case Study of Yabunaya Muslim Store Rahayu, Cindy; Christanti, Yunitasari; widjaja, Nathanael
Social Economics and Ecology International Journal (SEEIJ) Vol. 8 No. 1 (2024): March
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v8i1.11375

Abstract

Tenun Ikat Troso, an indigenous weaving craft originating from Jepara, specifically Troso village, involves the intricate process of weaving fabric from warp and weft threads that are initially tied and dyed using natural pigments. The weaving apparatus employed for this task is the automated power loom (ATBM) (Ismanto, Tamrin, & Pebruary, 2018). The enterprising Mrs. Rahayu, who owns UMKM Yabunaya Muslim Store, embarked on her business journey in 2017. She ventured into both selling and personally manufacturing modest dresses, utilizing an assortment of Indonesian textiles, including batik prints, stamped batik (batik cap), hand-drawn batik (batik tulis), a fusion of stamped and hand-drawn batik, and handwoven fabrics created using traditional weaving tools. Mrs. Rahayu, equipped with skills acquired through private fashion courses under the guidance of industry experts at the Susan Budiharjo School (Cikini), financed her endeavors independently without any business partners. Notably, her designs remain authentically original, with no replication of other designer products. UMKM Yabunaya Muslim Store has diversified its fabric sourcing, encompassing batik fabrics from Solo, Riau, Madura, Pekalongan, Kebumen, woven fabrics from Troso, Jepara, and sasirangan fabrics from Kalimantan. The store has successfully produced approximately 60 sets of batik, Troso woven fabrics, and sasirangan dresses. Mrs. Rahayu has actively participated in exhibitions and bazaars, maintaining a strong online presence through Google My Business, while also effectively marketing her products on platforms like Instagram, Facebook, and various other social media channels.
Co-Authors Abdullah Umar, Abdullah Agung Hari Sasongko, Agung Hari Rahayu, Cindy widjaja, Nathanael Widyastuti, Indira Tyas