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All Journal JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Journal of Business and Applied Management JURNAL MANAJEMEN Value: Jurnal Manajemen dan Akuntansi Business Management Journal Program Studi Manajemen Dinasti International Journal of Digital Business Management Jurnal Pengabdian dan Kewirausahaan Jurnal Administrasi Kantor Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Journal of Student Research
Novita, Novita
Universitas Bunda Mulia
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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KUALITAS LAYANAN PADA GALERI INVESTASI UNIVERSITAS BUNDA MULIA DENGAN MENGGUNAKAN METODE SERVQUAL Novita Novita; Lelly Christin
Business Management Journal Vol 12, No 1 (2016): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (833.67 KB) | DOI: 10.30813/bmj.v12i1.602

Abstract

The existence of Galeri Investasi at the campus is a part of the function of BEI to educate the public, especially students, about capital market investment. Galeri Investasi UBM aims to educate prospective generation of people to be able to play at the capital market in Indonesia. Galeri Investasi UBM has won Billionaire Campus Award. Achievements that have been achieved by the Galeri Investasi UBM also continue to be followed by an increase in service quality. Population of this research is the investor at Galeri Investasi UBM as listed as an active student. This study used a servqual models technique. The results showed that the strategic location of Galeri Investasi UBM should be maintained, while internet access / wifi in the Galeri Investasi UBM is the criterion that need to be improved because it has the lowest score .Keywords: servqual model, investment galery, stock market.
Animo Nasabah Bank Di Indonesia Dalam Memiliki Kartu Berlogo Gerbang Pembayaran Nasional Novita Novita; Stefany Ayu Krisna Putri
JURNAL ADMINISTRASI KANTOR Vol 7 No 2 (2019): Jurnal Administrasi Kantor (Desember 2019)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Bina Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (282.972 KB)

Abstract

Abstrak: Peraturan Bank Indonesia (PBI) nomor 19/8/PBI/2017 tentang Gerbang Pembayaran Nasional (National Payment Gateway). Bank Indonesia melakukan penataan infrastruktur, instrumen kelembagaan dan mekanisme sistem pembayaran untuk menciptakan ekosistem pembayaran nasional. Gerbang Pembayaran Nasional (National Payment Gateway) adalah sistem yang terdiri atas standar, switching dan services yang dibangun melalui seperangkat aturan dan mekanisme untuk mengintegrasikan berbagai instrumen dan kanal pembayaran secara nasional. Per 1 September 2018, telah terdapat 98 bank umum di Indonesia yang telah menyediakan kartu berlogo GPN. Hanya 3 bank yang belum terkoneksi dengan GPN yaitu ICBC, Bank of China, Citibank dan ANZ. Penelitian ini bertujuan untuk memprediksi niat nasabah untuk memiliki kartu berlogo GPN, dipengaruhi oleh perceived usefulness, perceived ease of use, dan sikap. Responden dalam penelitian ini adalah nasabah 98 bank umum yang tergabung dalam Gerbang Pembayaran Nasional. Kata kunci: Niat berperilaku, Persepsi kemudahan, Persepsi manfaat, Sikap. Abstract: Bank Indonesia Regulation (PBI) number 19/8/PBI/2017 concerning National Payment Gateway. Bank Indonesia conducts structuring of infrastructure, institutional instruments and payment system mechanisms to create a national payment ecosystem. National Payment Gateway is a system consisting of standards, switching and services built through a set of rules and mechanisms (arrangement) to integrate various payment instruments and channels nationally. As of September 1, 2018, there have been 98 commercial banks in Indonesia that have provided GPN logo cards. Only 3 banks have not been connected to the GPN, namely ICBC, Bank of China, Citibank and ANZ. This study aims to predict the customer's intention to have a GPN logo card, influenced by perceived usefulness, perceived ease of use and attitude. Respondents in this study were customers of 98 commercial banks incorporated in the National Payment Gate. Keywords: Behavioral intention, Perceived ease of use, Perceived usefulness , Attitude.
Anteseden Keinginan Konsumen Mengunjungi Ritel Fisik Di Era Kemajuan Industri E-Commerce Novita
Journal of Student Research Vol 1 No 4 (2023): Juli: Journal of Student Research
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jsr.v1i4.1355

Abstract

Kemajuan industri e-commerce menciptakan tantangan bagi perusahaan ritel offline saat ini. Meskipun harus bersaing secara ketat dengan toko online, tetapi ritel offline masih diinginkan oleh konsumen. Ritel offline mampu bertahan karena sebagian konsumen masih memilih untuk datang ke toko dan melihat produk terlebih dahulu sebelum membelinya. Salah satu ritel besar yang populer di Indonesia adalah Transmart yang sedang mengalami penutupan 39 gerainya sepanjang 2021-2023. Tetapi ada beberapa gerai yang masih sangat potensial salah satunya adalah Transmart Cempaka Putih. Tujuan penelitian ini adalah untuk mengetahui hal-hal yang mendorong konsumen untuk berbelanja secara offline di Transmart Cempaka Putih. Responden penelitian adalah orang-orang yang pernah mengunjungi Transmart Cempaka Putih. Hasil penelitian menunjukkan bahwa previous experience berpengaruh terhadap store layout, store merchandise dan store service. Sedangkan store familiarity tidak berpengaruh terhadap store layout, store merchandise dan store service.
MBTI PERSONALITY TYPES for CAREER DEVELOPMENT (SMK Santo Lukas - Jakarta) Wijaya, Andreas; Novita, Novita; Yulita, Henilia
Jurnal Pengabdian dan Kewirausahaan Vol 3, No 2 (2019): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v3i2.1864

Abstract

Indonesia is a pluralistic country with a population of 269 million. Nowadays,it coincide with exploded population faced with unemployment problem. Based on BPS data, in 2018 the  unemployment problem came from high school graduate. This research aim to determine career choices for career planning. The Myers-Briggs Type Indicator (MBTI) is a psychometric personality test that has been widely used to help people choose the career field that best targets the participants are 8th grade students from SMK Santo Lukas North Jakarta, the method psychology through the MBTI test. Measurements were made through questionnaires that contained questions in previous studies with inventory self-report techniques from Cohen for reporting self-condition regarding the lives of one's testicles. The MBTI test was conducted by asking students to obtain a questionnaire, which would then be processed and it is known the personality is then announced with the appropriate type of work. Each result of the questionnaire was submitted and approved, so that all students were satisfied with the learning they had obtained at that time.
Analisis Pengaruh Influencer Endorsement Versus Customer Review: Mana Yang Lebih Berpengaruh Pada Konsumen Produk Gildak? Rosabella Phuanerys, Sharon; Novita, Novita
Value : Jurnal Manajemen dan Akuntansi Vol. 19 No. 1 (2024): Januari - April 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v19i1.5176

Abstract

Penelitian ini akan membahas mengenai strategi pemasaran influencer endorsement dan customer review serta trust sebagai variabel moderasi terhadap purchase intention produk Gildak. Strategi ini menggunakan e-wom serta ulasan online yang kini lebih diminati masyarakat dan dianggap kredibel. Penelitian ini merupakan penelitian berjenis kuantitatif kausal berdasarkan data responden sebanyak 132 sampel menggunakan kuesioner yang disebarkan secara online serta menggunakan skala likert sebagai bentuk pengukuran. Kemudian analisis data menggunakan PLS-SEM melalui software SmartPLS 4.0. Hasil penelitian ini menyatakan bahwa influencer endorsement berpengaruh signifikan dalam menciptakan Purchase Intention. Customer Review tidak memiliki pengaruh yang signifikan dalam menciptakan Purchase Intention, trust tidak memoderasi hubungan antara influencer endorsement terhadap Purchase Intention, dan trust tidak memoderasi hubungan antara customer review terhadap purchase intention.
Negative Marketing in The Softdrink Industry: The Effect of Greenwashing Perceptions on Purchase Intention Through Brand Image on Sprite Chandra, Eric; Novita, Novita
Dinasti International Journal of Digital Business Management Vol. 5 No. 4 (2024): Dinasti International Journal of Digital Business Management (June - July 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i5.2824

Abstract

This study examines the impact of greenwashing perceptions on consumer purchase intention for eco-friendly soft drinks in Jakarta, with brand image as a moderating variable. Although the public is increasingly aware of the importance of eco-friendly products, corporate marketing practices have not supported this trend. Using descriptive and quantitative methods, with 73 respondents selected through purposive sampling and analyzed using SmartPLS 3.2.9, the results show that greenwashing perceptions affects brand image but does not influence purchase intention. Brand image also does not affect purchase intention or mediate the relationship between greenwashing and purchase intention. In conclusion, transparency and sustainability are crucial to avoiding greenwashing and enhancing brand image and consumer purchase intention.
Media Influence and Curiosity on Consumption Intention of Traditional Cake Products 'Iki Koué' in Jakarta Ashifa Zulfa Faujiah; Novita Novita
Dinasti International Journal of Digital Business Management Vol. 5 No. 6 (2024): Dinasti International Journal of Digital Business Management (October-November
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i6.3477

Abstract

Jakarta is a metropolitan city that brings together various cultures. The activity of consuming food with diverse options has become a part of daily lifestyle, and social media plays an important role in this activity. Popular food trends can marginalize the existence of local cultures and traditional foods. Iki Koue is a traditional cake business that has been established since 2015. This research aims to identify the influence of media and curiosity due to social media marketing activities, which have the potential to affect and increase the intention to consume traditional food. The study employs a quantitative approach with non-probability sampling techniques, specifically purposive sampling, involving 100 respondents. Data were collected through an online survey and analyzed using IBM SPSS 25, employing multiple linear regression analysis, validity and reliability tests, classical assumption tests, as well as the Coefficient of Determination (R²) test, F test, and t-test. The results indicate that all hypotheses were proven to be positive and statistically significant. This finding shows that Media Influence and Curiosity can enhance the Consumption Intention for the traditional cakes from Iki Koue.
Green Cosmetics : Sejauh Mana Tren Sustainable Beauty Mempengaruhi Niat Pembelian Generasi Muda? Novita, Novita; Kamul, Imori
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 2 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v10i2.23554

Abstract

Research aim: This study was conducted to determine the effect of environmental concern, attitude towards green products, and willingness to pay from users of beauty products from the younger generation in Indonesia on the intention to buy environmentally friendly beauty products. Approach: This research uses a quantitative approach. Data collection was carried out using an online questionnaire on users of beauty products through the beauty community on social media. The research data was analyzed using SEM-PLS using the Warp PLS 7.0 application. Research Finding: The results showed a significant positive effect between environmental concern and attitude towards green products. However, the results are not significant in the influence of environmental concern and green purchase intention. This study also found a significant positive effect between attitude towards green product and willingness to pay, the relationship between attitude towards green product and green purchase intention, and the relationship between willingness to pay and green purchase intention. Theoretical contribution/Originality: This research provides a theoretical contribution through the utilization of sustainable beauty trends in the younger generation who are starting to show increased environmental awareness. Practitioner/Policy implication: This research contributes to the beauty industry to focus on creating products that have minimal environmental impact, especially for the younger generation target market. Research limitation: This research is limited to young generation consumers (millennials and generation Z) and the research only focuses on beauty products.
Buy-Now-Pay-Later (BNPL) dan Perilaku Konsumtif Generasi Muda di Indonesia Novita Novita; Lelly Christin; Janny Rowena
Value : Jurnal Manajemen dan Akuntansi Vol. 21 No. 2 (2026): Mei - Agustus 2026
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v21i2.8643

Abstract

The growth of e-commerce, social media, and Buy Now Pay Later (BNPL) services has transformed the consumption patterns of Indonesia’s younger generation. The ease of access to digital credit which is integrated with various shopping platforms and social media increases the potential for impulse buying, which can develop into compulsive spending behavior. This study aims to analyze the effect of social media influence on the consumptive behavior of PayLater users in Indonesia, taking into account the mediating role of impulse buying and the moderating role of financial literacy. The study employs a quantitative approach through a survey of 170 PayLater users from the Millennial and Generation Z cohorts. The results indicate that social media influence affects impulse buying but does not have a direct effect on consumptive behavior. Conversely, impulse buying influences consumptive behavior and fully mediates the relationship between social media influence and consumptive behavior. Financial literacy was found to weaken the influence of impulse buying on consumptive behavior. These findings suggest that the consumptive behavior of PayLater users is more influenced by psychological drives in the form of impulsive buying, while financial literacy acts as a protective factor in making more rational consumption decisions.
KESEDIAAN UNTUK MEMBAYAR PRODUK RAMAH LINGKUNGAN PADA GENERASI MILENIAL DI INDONESIA Novita Novita
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 2 No. 2 (2022): JULI : Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimea.v2i2.148

Abstract

Generasi milenial merupakan aset bagi masa depan bangsa dan kelestarian lingkungan di Indonesia. Kepedulian lingkungan dari generasi milenial ini menarik karena mereka memiliki dua karakter yang berbeda sisi. Generasi ini memiliki kepedulian lingkungan yang tinggi tetapi lebih menyukai produk berharga murah. Padahal produk ramah lingkungan umumnya memiliki harga yang lebih tinggi dibandingkan dengan produk tidak ramah lingkungan. Penelitian ini bertujuan untuk mengetahui kesediaan generasi milenial untuk membayar lebih mahal pada produk ramah lingkungan, Penelitian dilakukan dengan menyebarkan kuisioner pada 289 responden. Hasil penelitian menunjukkan bahwa kesediaan membayar lebih mahal pada produk ramah lingkungan dipengaruhi oleh kepedulian lingkungan dan sikap berorientasi lingkungan.
Co-Authors Ari Wijaya Ashifa Zulfa Faujiah Chandra, Eric Christin, Lelly Fahrul Riza Henilia Yulita Janny Rowena Kamul, Imori Kelvin Liekardo Lelly Christin Megawati, Yenli Richard Edward Rosabella Phuanerys, Sharon Stefany Ayu Krisna Putri Tifani Obala Wijaya, Andreas