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All Journal Journal of Artificial Intelligence and Digital Business Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia Innovative: Journal Of Social Science Research Jurnal Terobosan Peduli Masyarakat (TIRAKAT)
Pujadi, Arko
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Law, Crime, Criminology & Criminal Justice Public Health Other

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WORKSHOP INOVASI PROGRAM PEMASARAN DAN SOCIAL PRENEUR ERA DIGITAL SOCIETY 5.0 Manap, Abdul; Hawari, Yusmita; Ginting, Riah Ukur Br; Saepullah, Asep; Sekianti, Atik; Sasmiyati, Rini Yulia; Edy, Norman; Pujadi, Arko; Buana, Lilik Swarnata Angga; Pujiningsih, Diana
Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia Vol. 2 No. 2 (2023): Ekalaya Journal
Publisher : Nindikayla Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57254/eka.v2i2.49

Abstract

This community service aims to provide training and assistance in terms of making promotional facilities on social media for MSMEs in Ciledug District, Tangerang Regency. The chosen social media is Instagram, because for WhatsApp, on average, the trainees have already promoted there, so Instagram is an additional promotional media for them. There were 70 participants consisting of students and colleges with various businesses. They are very enthusiastic about participating in the training, because they are guided from the beginning of making Instagram and the others social media to uploading their products
The Effect of Shopping Lifestyle, Influencers, and Price Discounts on Impulse Buying on Tiktok Shop Manap, Abdul; Pujadi, Arko; Chandra, Betari Kilisuci Kartika; Agung, Mohamad Ramadhan
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.519

Abstract

This study aims to determine the effect of shopping lifestyle, influencers and price discounts on impulse buying at TikTok shops in Depok. This study uses a quantitative method and uses a Likert scale as a measurement. The population in this study were all consumers in Depok who had made impulsive purchases through TikTok shops. The research sample consisted of 120 respondents. Data collection was carried out by distributing questionnaires via Google Forms. Data testing used validity tests, reliability tests, classical assumption tests, multiple linear regression tests, hypothesis tests and determination tests with the help of SPSS 24 software. The results of this study indicate that shopping lifestyle partially has no effect on impulse buying at TikTok shops in Depok, Influencers and price discounts have a positive and significant effect on impulse buying at TikTok shops in Depok, West Java.
Influence of Financial Ratios and Good Corporate Governance on Financial Performance Manap, Abdul; Br Ginting, Riah Ukur; Sasmiyati, Rini Yulia; Pane, Saut; Pujadi, Arko
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3116

Abstract

This study aims to examine and analyze the influence of profitability, liquidity, and good corporate governance on the financial performance of Food and Beverage sector companies listed on the Indonesia Stock Exchange during the 2020–2024 observation period. The research applies a purposive sampling technique to select companies that meet predetermined criteria that are relevant to the research objectives, resulting in a total sample of 14 companies with 70 annual report observations for five consecutive years. The data analysis method used in this study is multiple linear regression, supported by descriptive statistical analysis, classical assumption testing, and hypothesis testing to ensure the reliability and validity of the findings. The results of the study show that profitability has a positive and significant effect on financial performance, meaning that companies with higher profitability ratios tend to achieve better financial outcomes. However, liquidity and institutional ownership as part of good corporate governance do not have a significant effect on financial performance, indicating that they may not directly influence a firm’s ability to generate returns in this industry context. These findings emphasize that profitability is one of the most dominant internal factors in determining financial success, while liquidity and institutional ownership have a limited role. Overall, the study contributes to strengthening empirical evidence regarding the role of financial management and governance practices in shaping company performance in the Indonesian Food and Beverage industry.
Analysis of The Influence of Brand, Price and Product Quality on The Decision to Purchase Rackets at The Bogor Ambasador Sport Shop Manap, Abdul; Sekianti, Atik; Pane, Saut; Pujadi, Arko; Saepullah, Asep
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.10653

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh citra merek, harga, dan kualitas produk terhadap keputusan pembelian raket di toko Ambasador Sport. Dalam penelitian ini, digunakan metode kuantitatif yang mana data diperoleh dari hasil survei dan olah data kuesioner berdasarkan prosedur statistik. Berdasarkan rumus Yount, sampel didalam penelitian ini adalah sebanyak 55 responden. Pada penelitian ini, telah didapatkan hasil persamaan regresi Y = -0,953+ 0.124X1 + 0.187X2 + 0.307X3 + e. Variabel citra merek tidak ada pengaruh terhadap keputusan pembelian dengan nilai thitung (0,848) < ttabel (2,00758), variabel harga tidak ada pengaruh terhadap keputusan pembelian dengan nilai thitung (1,165) < ttabel (2,00758), variabel kualitas produk memiliki pengaruh terhadap keputusan pembelian dengan nilai thitung (4,025) > ttabel (2,00758), dan variabel citra merek, harga, dan kualitas produk berpengaruh secara simultan dengan menunjukkan hasil perhitungan Fhitung (29,334) > Ftabel (2,79) dimana jika Fhitung > Ftabel. Sedangkan nilai R2 sebesar 0,633 atau 63,3%, yang menandakan bahwa variabel independen (X1, X2, X3) mempengaruhi variabel dependen (Y) sebesar 63,3%, sementara sisanya sebesar 36,7% dipengaruhi oleh variabel lain diluar penelitian ini.
The Role of Financial Literacy and Household Economic Resilience in Community Service Programs in the Era of Global Uncertainty Manap, Abdul; Buana, Lilik Swarnata Angga; Pane, Saut; Pujiningsih, Diana; Pujadi, Arko
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 3 No 2 (2026): May 2026
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v3i2.343

Abstract

Global uncertainty driven by economic changes, inflation, and the rapid development of digital technology has affected household economic stability across various social groups. These conditions have made financial literacy and household economic resilience increasingly relevant topics in community service programs. This study aims to analyze the role of financial literacy and household economic resilience in community service programs while expanding references related to community service in the field of community economic empowerment. The study employed a literature review method using a descriptive qualitative approach. Data were obtained from Google Scholar and several credible websites covering publications from 1964–2026. The initial search identified 50 articles, which were then strictly screened, resulting in 29 main articles used as analytical sources. The findings indicate that financial literacy influences people’s ability to manage income, control expenditures, and respond to household economic risks in a more adaptive and sustainable manner.
Co-Authors Agung, Mohamad Ramadhan Asep Saepullah, Asep Br Ginting, Riah Ukur Buana, Lilik Swarnata Angga Chandra, Betari Kilisuci Kartika Edy, Norman Hawari, Yusmita Manap, Abdul Pane, Saut Pujiningsih, Diana Sasmiyati, Rini Yulia Sekianti, Atik