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All Journal Jurnal Inovasi Bisnis (Inovbiz) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan BALANCE: Jurnal Akuntansi, Auditing dan Keuangan Jurnal Komunikasi Profesional MBIA Jurnal MEBIS (Manajemen dan Bisnis) Edumedia: Jurnal Keguruan dan Ilmu Pendidikan Prima Abdika: Jurnal Pengabdian Masyarakat Jurnal Inovasi Penelitian dan Pengabdian Masyarakat Transekonomika : Akuntansi, Bisnis dan Keuangan Journal of Applied Business, Taxation and Economics Reseach TRANSAKSI Komunita: Jurnal Pengabdian dan Pemberdayaan Masyarakat Fokus Abdimas Jurnal Ilmiah Akuntansi dan Keuangan Balance: Jurnal Akuntansi, Auditing, dan Keuangan Jurnal Manajemen Maranatha
Utami, Novia
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Journal : Transekonomika : Akuntansi, Bisnis dan Keuangan

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The Influence of Green Investment on Investment Intention Among Generation Z in Indonesia: The Moderating Role of Financial Literacy Utami, Novia
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 5 No. 2 (2025): March 2025
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v5i2.886

Abstract

As environmental concerns continue to rise, sustainable investment has gained increasing attention, particularly among young investors. However, despite the growing awareness of environmental issues, the level of investment intention in green assets among Generation Z remains relatively low. This study investigates the impact of green investment on investment intention among Generation Z in Indonesia, with financial literacy as a moderating variable. Using a quantitative approach, data were collected from 538 Generation Z respondents. The analysis was conducted using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method. The findings reveal that green investment has a significant positive effect on investment intention. Moreover, financial literacy strengthens this relationship, highlighting its moderating role. These results emphasize the importance of enhancing financial literacy to encourage sustainable investment decisions among Generation Z. This study contributes to the literature on green finance by providing empirical evidence on the role of financial literacy in shaping young investors’ sustainable financial behavior.
Co-Authors Angelia Kusumahadi, Teresia Ari Setiyaningrum Arifin, Selvi Desyandri Desyandri Kusumahadi, Teresia Angelia Mantiri, Stephanie Maria Putri, Brigita Kania Novia Rijanto, Bonfilio Patrik Salim, Lina Sitanggang, Marsiana Luciana Sri Hapsari Wijayanti Survani, Rifki Tarigan, Thia Margeretha Yulianty, Sindanita Zulkarnaen