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Pengaruh Upah Minimum Terhadap Penyerapan Tenaga Kerja Bidang Industri Di Indonesia Susilowati, Lina; Wahyuni, Dwi
Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Vol 15, No 2 (2019): October
Publisher : Research Institution and Community Service Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/equilibrium.v15i2.699

The minimum wages policy in Indonesia raises many pros and cons. This is due to increasing the minimum wage will have an impact on increasing the income of workers, at the same time an increase in the minimum wage adds to the burden of costs on employers. Some studies saw that increasing minimum wages policy can increase employment while other studies saw e opposite results. This study aimed to analyze the effect of minimum wages on employment in the industrial sector in Indonesia for the period 2012-2017.This study used a control variable from the supply side namely the labor force and used a quantitative approach using panel regression analysis techniques with 6 year time series data for the 2012-2017 period combined with 33 province cross section data. The results showed that the minimum wage had a negative effect on employment in the industrial sector in Indonesia for the period 2012-2017. Whereas the labor force control variable has a positive influence on employment.

Pengaruh Digital Marketing dan Brand Ambassador Terhadap Perilaku Konsumtif Susilowati, Lina; Nafaura, Rifka
MARGIN ECO Vol. 8 No. 1 (2024): Margin Eco: Jurnal Ekonomi dan Perkembangan Bisnis
Publisher : Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah Tambakberas Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/margin.v8i1.4539

NCTzen/Sijeuni merupakan nama fandom resmi yang diberikan oleh NCT pada tahun 2017, konsep yang unik membuat boygrup NCT cepat dikenal oleh penggemar. Indonesia pun dicatat menjadi negara dengan penggemar K-pop berjumlah besar. Tingginya antusiasme penggemar NCT tidak menutup kemungkinan akan menimbulkan sikap fanatisme dan perilaku konsumtif pada penggemar K-pop. Tujuan dari riset ini menjelaskan apakah digital marketing dan brand ambassador berpengaruh terhadap perilaku konsumtif penggemar K-pop dalam grup Sijeuni_Kediri. Metode penelitian kuantitatif dengan analisis regresi linier berganda, melalui uji asumsi klasik Populasi 91 anggota yang tergabung dalam grup Sijeuni Kediri. Pengumpulan data melalui Observasi, kuesioner, wawancara, dan dokumentasi. Hasil Penelitian ini: 1) Digital marketing tidak berpengaruh terhadap perilaku konsumtif penggemar K-pop. 2) Brand amabassador berpengaruh terhadap perilaku konsumtif penggemar K-pop. 3) digital marketing dan brand ambassador berpengeruh secara bersama-sama terhadap perilaku konsumtif.

Influence of Price And Location on Belikopi Ploso Consumer Purchasing Decisions Syaidah, Ainun; Munawaroh, Munawaroh; Susilowati, Lina
Journal of Business Management and Economic Development Том 1 № 03 (2023): September 2023
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v1i03.297

The aim of this study is to figure out how location and pricing affect consumer buying decisions in Belikopi Ploso. This study uses a quantitative methodology that uses a variety of linear regression analytic techniques. The population of the study consisted of all Belikopi Ploso clients. the Lemeshow formula-based sample of 100 people. The information was gathered using a questionnaire using a Linkert scale. The research data passed the tests for normality, multicollinearity, heteroscedasticity, and autocorrelation. A significance value of t of 0.00 0.05 and the study's findings showed that 1) pricing significantly influenced Belikopi Ploso consumers' buying decisions, 2) The location has had a considerable impact on Belikopi Ploso consumers' purchase decisions, according to the t significance value of 0.044 0.050. 3) The F significance value of 0.00 0.05 showed that price and location both significantly affecedt the purchasing decisions of Belikopi Ploso consumers.

PENGARUH MOTIVASI BELANJA HEDONIS TERHADAP PEMBELIAN IMPULSIF KONSUMEN E-COMMERCE Rizqi, Miftahul; Susilowati, Lina
Jurnal Konstanta Vol. 1 No. 2 (2022): Jurnal Konstanta : Ekonomi Pembangunan
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Penelitian ini bertujuan untuk mengetahui pengaruh motivasi belanja hedonis terhadap pembelian impulsif konsumen e-commerce pada mahasiswa STKIP PGRI Jombang Angkatan 2018. Sampel dari penelitian ini merupakan mahasiswa STKIP PGRI Jombang Angkatan 2018 sejumlah 296 mahasiswa. Alat ukur penelitian yaitu skala motivasi belanja hedonis dan skala pembelian impulsive. Penelitian ini menggunakan kuantitatif dengan Teknik analisis regresi sederhana menggunakan SPSS 16 For Windows. Hasil penelitian ini diharapkan dapat memberikan gambaran mengenai motivasi belanja hedonik yang mempengaruhi keputusan pembelian sehingga dapat memberikan solusi untuk mewujudkan pembelian impulsif sehingga dapat menjadi masukan yang berguna bagi para e-commerce shopee. Berdasarkan hasil penelitian, diketahui bahwa terdapat pengaruh sebesar 45,1%.

HAMBATAN YANG DIHADAPI WANITA DALAM MENJALANKAN KEWIRAUSAHAAN (study kasus di Dusun Rejoso Desa Rejosopinggir) Vebyyanti, Silvya Eka; Susilowati, Lina
Jurnal Konstanta Vol. 1 No. 2 (2022): Jurnal Konstanta : Ekonomi Pembangunan
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

This study aims to determine the factors that influence women in running entrepreneurship in Rejoso Hamlet, Rejosopinggir Village, namely the first is the independence factor, the second is the capital factor, the third is the educational factor, and the fourth factor is the emotional factor. The research method used is descriptive qualitative research method by conducting interviews and direct observations. The subjects in this study were women who had run entrepreneurship for at least 4 years as many as 5 people. The data collection techniques were carried out by interviewing informants directly about the obstacles women face in running entrepreneurship in Rejoso Hamlet, Rejosopinggir Village. The obstacles faced by women in running entrepreneurship are the first is the lack of capital, the second is the lack of ability or skills, the third is the lack of support, and the fourth is the fear of taking risks. Keywords: entrepreneurship, women, capital, skill, risk

STRATEGI PENINGKATAN DAYA SAING INDUSTRI KECIL MIKRO KERAJINAN ANYAMAN BAMBU Susilowati, Lina; Munawaroh, Munawaroh; Setyani, Nanik Sri
JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Vol 7, No 1 (2023): JPEKBM (Juli,2023)
Publisher : STKIP PGRI Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32682/jpekbm.v7i1.3144

This research aims at woven bamboo handicrafts which are one of the superior products of Magetan Regency. The problem that occurs is that innovation is not optimal, because the quality of the workforce is still low. Bamboo woven handicraft products cannot yet have an export market. The lack of coordination between craftsmen, distributors and the government resulted in a weak institutional structure. The purpose of this research is to determine the strategy for increasing the competitiveness of the small bamboo woven handicraft industry in the Ringinagung area, Magetan district. The method used is analytical descriptive. The instrument in the form of a questionnaire given to 5 key respondents. The research used the Process Hierarchy Analysis (AHP) technique. The results of the study show that there are five areas of strategy including 1). Innovation 2). HR, 3). Production , 4). Marketing, and 5) Institutional

Pengaruh kampus mengajar terhadap kesiapan mahasiswa menjadi guru Muflicha, Lilis; Susilowati, Lina
EQUILIBRIUM : Jurnal Ilmiah Ekonomi dan Pembelajarannya Vol 12, No 2 (2024)
Publisher : Universitas PGRI Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/equilibrium.v12i2.20487

Kampus Mengajar merupakan salah satu program pemerintah yang memberikan pengalaman bagi mahasiswa dalam bidang pengajaran. Kesiapan mahasiswa menjadi guru terbentuk dari berbagai pengalaman dalam mengajar. Penelitian ini bertujuan untuk menjelaskan pengaruh kampus mengajar terhadap kesiapan mahasiswa untuk menjadi guru. Penelitian ini merupakan penelitian kuantitatif. Objek penelitian ini adalah mahasiswa kampus mengajar angkatan 1 sampai 4 di STKIP PGRI Jombang. Teknik pengumpulan data menggunakan angket. Teknik analisis data menggunakan analisis deskriptif dan regresi linier sederhana. Populasi penelitian ini berjumlah 201 mahasiswa dan sampel penelitian ini berjumlah 67 mahasiswa. Teknik sampel yang digunakan adalah teknik random sampling. Pada hasil pengujian hipotesis diperoleh nilai signifikansi sebesar 0,000 < 0,05 sehingga dapat disimpulkan bahwa variabel kampus mengajar berpengaruh terhadap kesiapan mahasiswa menjadi guru.

Pelatihan Pemanfaatan Aplikasi Pembelajaran Berbasis Game Kahoot Di SMA Islam Terpadu Misykat Al Anwar Zuhriyah, Fatimatuz; Susilowati, Lina; Munawaroh, Munawaroh
IRA Jurnal Pengabdian Kepada Masyarakat (IRAJPKM) Vol 2 No 3 (2024): Desember
Publisher : CV. IRA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56862/irajpkm.v2i3.165

The determinant of a teacher's learning success lies in the teaching process, which is able to attract student's interest so that they do not get bored quickly while learning by utilizing learning media. Misykat Al Anwar Integrated Islamic High School, in improving the quality of learning and teacher skills, held an agenda, namely The Great and Innovative Teacher Movement. These activities do not only focus on a teacher's abilities, especially game-based learning media, namely Kahoot! Kahoot is a game-based learning media that teachers can use in the teaching and learning process in class to create a more interactive atmosphere! The target of this community service activity is 23 teachers. This activity aims to improve teachers' skills in using the Kahoot application. The method of implementing this activity is in the form of lectures, discussions, practice, and assignments. The results of this service activity are as follows: (1) Teachers are familiar with the Kahoot application for creating online quizzes, and (2) teachers' skills in using the Kahoot application are improved.

Pengaruh Digital Marketing dan Brand Ambassador Terhadap Perilaku Konsumtif Susilowati, Lina; Nafaura, Rifka
MARGIN ECO Vol. 8 No. 1 (2024): Margin Eco: Jurnal Ekonomi dan Perkembangan Bisnis
Publisher : Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah Tambakberas Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/margin.v8i1.4539

NCTzen/Sijeuni merupakan nama fandom resmi yang diberikan oleh NCT pada tahun 2017, konsep yang unik membuat boygrup NCT cepat dikenal oleh penggemar. Indonesia pun dicatat menjadi negara dengan penggemar K-pop berjumlah besar. Tingginya antusiasme penggemar NCT tidak menutup kemungkinan akan menimbulkan sikap fanatisme dan perilaku konsumtif pada penggemar K-pop. Tujuan dari riset ini menjelaskan apakah digital marketing dan brand ambassador berpengaruh terhadap perilaku konsumtif penggemar K-pop dalam grup Sijeuni_Kediri. Metode penelitian kuantitatif dengan analisis regresi linier berganda, melalui uji asumsi klasik Populasi 91 anggota yang tergabung dalam grup Sijeuni Kediri. Pengumpulan data melalui Observasi, kuesioner, wawancara, dan dokumentasi. Hasil Penelitian ini: 1) Digital marketing tidak berpengaruh terhadap perilaku konsumtif penggemar K-pop. 2) Brand amabassador berpengaruh terhadap perilaku konsumtif penggemar K-pop. 3) digital marketing dan brand ambassador berpengeruh secara bersama-sama terhadap perilaku konsumtif.

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