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All Journal JURNAL PERIKANAN TROPIS Jurnal Konstanta : Ekonomi Pembangunan
Rizqi, Miftahul
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Environmental Science Immunology & microbiology

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PENGARUH MOTIVASI BELANJA HEDONIS TERHADAP PEMBELIAN IMPULSIF KONSUMEN E-COMMERCE Rizqi, Miftahul; Susilowati, Lina
Jurnal Konstanta Vol. 1 No. 2 (2022): Jurnal Konstanta : Ekonomi Pembangunan
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (863.696 KB) | DOI: 10.29303/konstanta.v1i2.268

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh motivasi belanja hedonis terhadap pembelian impulsif konsumen e-commerce pada mahasiswa STKIP PGRI Jombang Angkatan 2018. Sampel dari penelitian ini merupakan mahasiswa STKIP PGRI Jombang Angkatan 2018 sejumlah 296 mahasiswa. Alat ukur penelitian yaitu skala motivasi belanja hedonis dan skala pembelian impulsive. Penelitian ini menggunakan kuantitatif dengan Teknik analisis regresi sederhana menggunakan SPSS 16 For Windows. Hasil penelitian ini diharapkan dapat memberikan gambaran mengenai motivasi belanja hedonik yang mempengaruhi keputusan pembelian sehingga dapat memberikan solusi untuk mewujudkan pembelian impulsif sehingga dapat menjadi masukan yang berguna bagi para e-commerce shopee. Berdasarkan hasil penelitian, diketahui bahwa terdapat pengaruh sebesar 45,1%.
STRATEGI PENINGKATAN FASILITAS DI PELABUHAN PERIKANAN LAMBADA LHOK, ACEH BESAR Muklis, Muklis; Rizqi, Miftahul; Kurnia, Kurnia
JURNAL PERIKANAN TROPIS Vol 12, No 2 (2025)
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jpt.v12i2.13685

Abstract

The Lambada Lhok Fish Landing Base (PPI Lambada Lhok), strategically located in Aceh Besar District, serves as an important fisheries port. However, its current infrastructure remains insufficient to support optimal fishing activities. This study aimed to develop strategic recommendations for improving the facilities and operational performance of PPI Lambada Lhok. Primary data were collected through direct observation, questionnaires, and semi-structured interviews with purposively selected stakeholders. Secondary data, encompassing fishing gear inventories, landing volumes, fleet composition, and existing infrastructure, were obtained from the port management authority. Data were analysed using SWOT analysis, followed by prioritization of strategic alternatives through the Quantitative Strategic Planning Matrix (QSPM). The QSPM results identified three priority strategies: (1) dredging the port basin to maintain adequate navigational depth and ensure smooth vessel operations (TAS = 5.969); (2) increasing the number of fishing vessels above 5 gross tonnes (GT) to enhance fleet capacity (TAS = 5.598); and (3) upgrading port facilities to support increased production of key fishery commodities, leveraging the resource potential of Fisheries Management Areas (WPP-NRI) 571 and 572 (TAS = 5.562). Implementation of these prioritized strategies is strongly recommended to port authorities and relevant stakeholders to accelerate the development and operational efficiency of PPI Lambada Lhok
Co-Authors KURNIA KURNIA, KURNIA Muklis Muklis Susilowati, Lina