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All Journal Jurnal Manajemen Bisnis JBTI : Jurnal Bisnis : Teori dan Implementasi BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks JURNAL AGRIBISAINS JURNAL LENTERA AKUNTANSI East Asian Journal of Multidisciplinary Research (EAJMR) Journal of Business and Halal Industry Journal of Business Management and Islamic Banking
Wibowo, Sutrisno
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Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Other

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Analisa Strategi Pemasaran Ekspor Cv Amartha Indotama Dalam Memasuki Pasar Global Fitriyani, Fitriyani; PA, Retno Widowati; Wibowo, Sutrisno
208-7721
Publisher : Jurnal Bisnis Teori & Implementasi

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Abstract

In this thesis, the authors examined about the export marketing strategy analysis CV Amartha Indotama in entering global markets. The purpose of this research is to study the export marketing strategies that have been implemented, identify external factors and internal factors within the company, as well as  formulate  export marketing alternative strategy  for the company in the future. The object of this research is an export company CV Amartha Indotama, while the subject of research is the entire staff of employees of the company, amounting to 12 people. Data were collected using method are observation, interviews, and questionnaires. Technical analysis of the data in this study using SWOT analysis, IFAS, EFAS, and internal-external matrix. Based on Internal External matrix, a position the company is in cell 1 is growt which concentrates on vertical integration, and alternative strategies that can be given is backward integration (take over the function of the supplier), and forward integration (taking over the function distrubutor).
Pengembangan Desa Wisata Belajar Berbasis Potensi Alam dan Pertanian di Polengan, Srumbung, Magelang Samidjo, Gatot Supangkat; Wibowo, Sutrisno; Sutrisno, Sutrisno
Berdikari: Jurnal Inovasi dan Penerapan Ipteks Vol 4, No 1 (2016): February
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/bdr.415

Abstract

Untuk meningkatkan daya tarik desa sebagai tujuan wisata perlu upaya kreatif agar berbeda dengan yang lain dan lebih kompetitif, yakni perlu diarahkan menjadi Desa Belajar Berbasis Potensi Alam dan Pertanian. Tujuan pemberdayaan masyarakat ini yakni inisiasi pembangunan Desa Belajar Berbasis Potensi Alam dan Pertanian di Desa Polengan. Metode yang digunakan untuk mencapai tujuan yang ditetapkan, meliputi ceramah, diskusi, pelatihan dan praktik dengan pendekatan permasalahan dan solusi berbasis masyarakat (Participatory Rural Appraisal/ PRA). Metode PRA merupakan suatu teknik untuk menyusun dan mengembangkan program yang operasional dalam pembangunan tingkat desa. Metode PRA diterapkan dengan tujuan mampu mengungkap secara jelas keinginan masyarakat, memobilisasi sumberdaya lokal guna peningkatan produktivitas, pendapatan masyarakat, stabilisasi dan pelestarian sumberdaya lokal (Daniel, dkk, 2008). Proses pengungkapan potensi dan keinginan dilakukan melalui forum diskusi baik individual maupun kelompok atau Focus Group Discussion/FGD.Hasil yang dicapai program pemberdayaan masyarakat yang telah dilakukan di Desa Polengan, Kecamatan Srumbung, Kabupaten Magelang diapresiasi dengan baik oleh masyarakat melalui “Inisiasi Desa Belajar Alam dan Pertanian”. Keberlanjutan pembangunan Desa Belajar Alam dan Pertanian diperlukan pendampingan intensif pada program pemberdayaan masyarakat lanjutan.Kata Kunci: Desa, Wisata Belajar, Potensi Alam, Pertanian, Polengan
Pengaruh Experiential Marketing, Emotional Branding Dan Citra Merek Terhadap Loyalitas Merek (Survei Konsumen Operator Simpati Di Yogyakarta) Rido, Elen; Wibowo, Sutrisno
Jurnal Manajemen Bisnis Vol 7, No 2: September 2016
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

This study aimed to determine the empirical evidence about the influence of experiential marketing, emotional branding and brand image on brand loyalty simultaneously. In addition to knowing the influence of experiential marketing to brand loyalty, emotional branding to brand loyalty and brand image on brand loyalty.This study was conducted on people of Yogyakarta are using the provider Simpati. The number of samples in this study 75 respondents. The sampling technique used was purposive sampling where samples were taken based on predetermined criteria. The criteria are the people of Yogyakarta are using the provider Simpati over 3 years. Methods of data collection using questionnaires distributed to the people of Yogyakarta. Simpati Provider related variables experiential marketing, emotional branding, brand image and brand loyalty.Based on the test results t variable experiential marketing and emotional branding does not have a significant effect on brand loyalty, while brand image variables have a significant effect on brand loyalty. Based on F test results indicate that the variable experiential marketing, emotional branding and brand image simultaneous effect on brand loyalty sympathy in Yogyakarta.
Pengembangan Desa Wisata Belajar Berbasis Potensi Alam dan Pertanian di Polengan, Srumbung, Magelang Samidjo, Gatot Supangkat; Wibowo, Sutrisno; Sutrisno, Sutrisno
Berdikari: Jurnal Inovasi dan Penerapan Ipteks Vol 4, No 1 (2016): February
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/bdr.415

Abstract

Untuk meningkatkan daya tarik desa sebagai tujuan wisata perlu upaya kreatif agar berbeda dengan yang lain dan lebih kompetitif, yakni perlu diarahkan menjadi Desa Belajar Berbasis Potensi Alam dan Pertanian. Tujuan pemberdayaan masyarakat ini yakni inisiasi pembangunan Desa Belajar Berbasis Potensi Alam dan Pertanian di Desa Polengan. Metode yang digunakan untuk mencapai tujuan yang ditetapkan, meliputi ceramah, diskusi, pelatihan dan praktik dengan pendekatan permasalahan dan solusi berbasis masyarakat (Participatory Rural Appraisal/ PRA). Metode PRA merupakan suatu teknik untuk menyusun dan mengembangkan program yang operasional dalam pembangunan tingkat desa. Metode PRA diterapkan dengan tujuan mampu mengungkap secara jelas keinginan masyarakat, memobilisasi sumberdaya lokal guna peningkatan produktivitas, pendapatan masyarakat, stabilisasi dan pelestarian sumberdaya lokal (Daniel, dkk, 2008). Proses pengungkapan potensi dan keinginan dilakukan melalui forum diskusi baik individual maupun kelompok atau Focus Group Discussion/FGD.Hasil yang dicapai program pemberdayaan masyarakat yang telah dilakukan di Desa Polengan, Kecamatan Srumbung, Kabupaten Magelang diapresiasi dengan baik oleh masyarakat melalui “Inisiasi Desa Belajar Alam dan Pertanian”. Keberlanjutan pembangunan Desa Belajar Alam dan Pertanian diperlukan pendampingan intensif pada program pemberdayaan masyarakat lanjutan.Kata Kunci: Desa, Wisata Belajar, Potensi Alam, Pertanian, Polengan
Analysis of The Influence of Information Quality, Ease of Use, and Trust on Online Purchase Decisions on Shopee (Research On Users Of The Shopee E-Commerce Platform At Muhammadiyah University Yogyakarta) Inggaris, Agil Fatasyan; Wibowo, Sutrisno
Journal of Business Management and Islamic Banking Vol. 2 No. 3 (2023)
Publisher : UIN Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jbmib.v2i3.2095

Abstract

Research Aims: This study aims to analyze of the influence of information quality, ease of use, and trust on online purchase decisions on shopee (study of shopee.co.id buying and selling site users at yogyakarta muhammadiyah university). Methodology: The study employs a quantitative survey approach, targeting all students, particularly female students, at Muhammadiyah University of Yogyakarta. The sample comprises 100 respondents from the Faculty of Economics and Business. The data analysis involves Multiple Linear Regression, Simultaneous Significance Test (F Test), Individual Parameter Significance Test (t-test), and Coefficient of Determination Analysis (R²). Research Findings: The findings indicate a notable and positive impact of information quality, ease of use, and mutual trust on online purchasing decisions at Shopee. Specifically, information quality, ease of use, and trust each individually exhibit a significant positive influence on online purchasing decisions at Shopee. Theoretical Contribution: The theoretical contribution of this research lies in its comprehensive assessment of multiple factors and their individual impacts on online purchasing decisions. The study enriches existing theoretical frameworks related to e-commerce and consumer behavior, paving the way for more nuanced and context-specific investigations in the field. Implication: The implications suggest actionable steps for Shopee to enhance its online platform, build trust, and tailor strategies to influence information quality, ease of use, and trust for more effective online purchasing decisions.
ANALISIS PENGARUH BOPO, LDR, NIM, DAN GWM TERHADAP KINERJA PROFITABILITAS (ROA) DI BPD DKI JAKARTA Wibowo, Sutrisno
JURNAL LENTERA AKUNTANSI Vol. 10 No. 1 (2025): JURNAL LENTERA AKUNTANSI, Mei 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrakt.v10i1.1493

Abstract

This study aims to analyze the factors that affect Return on Assets (ROA) at Bank Pembangunan Daerah (BPD) Jakarta during the period 2017 from the first quarter to the fourth quarter of 2024. The method used is multiple linear regression with independent variables BOPO, Loan to Deposit Ratio (LDR), Net Interest Margin (NIM), and Minimum Required Current Account (GWM). The estimation results show that all independent variables have a significant effect on ROA at a significance level of 1%. BOPO has a negative effect on ROA, while LDR, NIM, and GWM have positive effects. Among these variables, NIM has the most dominant effect on ROA. The R-squared value of 0.9762 indicates that the model can explain 97.62% of the variation in ROA. The F test also shows that this model is significant. The Durbin-Watson value of 2.64 indicates the absence of serious autocorrelation in the data. These findings emphasize the importance of operational efficiency and interest margin management in increasing the profitability of regional banks. Thus, BPD DKI Jakarta needs to strengthen operational efficiency as well as credit distribution and fund management strategies to maintain and improve its financial performance.
ANALISIS PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUASAN KONSUMEN DAN MINAT PEMBELIAN ULANG PADA KONSUMEN PRODUK SCARLETT MELALUI MARKETPLACE DI DAERAH ISTIMEWA YOGYAKARTA Prasetyo, M. Muflih; Wibowo, Sutrisno
Journal of Business and Halal Industry Vol. 1 No. 2 (2023): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbhi.v1i2.107

Abstract

Penelitian ini mengevaluasi pengaruh Citra Merek, Kualitas Produk, dan Persepsi Harga terhadap Kepuasan Konsumen serta Minat Pembelian Ulang pada produk Scarlett Whitening, melibatkan 150 responden konsumen produk ini. Structural Equation Modeling (SEM) menggunakan alat analisis AMOS 22 digunakan dalam analisis data. Temuan menunjukkan bahwa Citra Merek, Kualitas Produk, dan Persepsi Harga memiliki dampak positif dan signifikan terhadap Kepuasan Konsumen. Kepuasan Konsumen juga terbukti mempengaruhi Minat Pembelian Ulang secara positif dan signifikan. Selain pengaruh langsung, Citra Merek, Kualitas Produk, dan Persepsi Harga juga berpengaruh secara tidak langsung terhadap Minat Pembelian Ulang melalui Kepuasan Konsumen. Penelitian ini berkontribusi dalam memperluas pemahaman pemasaran, tetapi memiliki keterbatasan, seperti sampel responden dengan usia di bawah 30 tahun sementara pengguna produk ini mencakup rentang usia yang lebih luas. Metode pengumpulan data yang hanya melalui survei online juga membatasi variasi jawaban. Terdapat ruang untuk mengembangkan model dengan memperluas variabel yang digunakan guna meningkatkan prediksi. Harapannya, penelitian ini akan menjadi panduan bagi penelitian masa depan dalam memahami lebih dalam faktor-faktor yang memengaruhi Kepuasan Konsumen dan Minat Pembelian Ulang dalam konteks pemasaran produk perawatan kulit, khususnya Scarlett Whitening. This study aims to analyze the influence of exogenous variables such as Brand Image, Product Quality, and Price Perception on endogenous variables like Customer Satisfaction and Repurchase Intention for Scarlett Whitening products. The research involved 150 respondents who are consumers of Scarlett Whitening products. The criteria included respondents aged at least 17 years, who made at least one purchase of any Scarlett product online through a marketplace within the last 6 months. Respondents must have used Scarlett Whitening products for a minimum of 1 month. Data analysis was conducted using Structural Equation Modeling (SEM) through the AMOS 22 tool. The findings indicate that Brand Image, Product Quality, and Price Perception significantly and positively impact Customer Satisfaction. Furthermore, Customer Satisfaction significantly influences Repurchase Intention. Additionally, Brand Image, Product Quality, and Price Perception also have a direct positive impact on Repurchase Intention, as well as an indirect influence through Customer Satisfaction. The theoretical contribution of this research is anticipated to enrich marketing knowledge. However, limitations include a sample predominantly under 30 years of age, while Scarlett skincare users range from teenagers to over 30 years old. Data collection was solely via survey questionnaires through a Google Form, limiting respondents' answers to predetermined choices. Moreover, the study's focus on Brand Image, Product Quality, and Price Perception as variables influencing Customer Satisfaction and Repurchase Intention could be broadened for better predictive models. This study is expected to serve as a reference for future research, contributing to a deeper understanding of factors influencing Customer Satisfaction and Repurchase Intention within the context of marketing skincare products like Scarlett WhiteningTop of Form.
Assessment of the Relationship between Green Brand Positioning, Consumer Attitudes, and Intent to Purchase Sustainable Products. Anwar, Misbahul; Indratno, Diana Leli; Wibowo, Sutrisno; Aulyda, Widy
East Asian Journal of Multidisciplinary Research Vol. 3 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i10.11649

Abstract

This study examines how Green Brand Positioning, Brand Attitude, and Brand Knowledge impact Green Purchase Intention. The independent variables include positioning, attitude, and green brand knowledge, while green purchase intention is the dependent variable, with green brand knowledge acting as a moderator. The research focuses on The Body Shop beauty brand and includes 236 participants. Data were analyzed using Structural Equation Modeling (SEM) with AMOS 21. The results show that green brand positioning positively and significantly influences green purchase intention, as do green brand attitude and knowledge. However, there is no significant difference in the effect of green brand positioning on purchase intention when considering different levels of green brand knowledge.
ANALISIS NILAI TAMBAH DAN PENDAPATAN USAHA PRODUK OLAHAN KERUPUK WORTEL DAN SIRUP WORTEL (Daucus carota L) (Kasus di KWT Citeko Asri Desa Citeko Kecamatan Cisarua Kabupaten Bogor Provinsi Jawa Barat) Wibowo, Sutrisno; Arsyad, Apendi; Yusdiarti, Arti
JURNAL AGRIBISAINS Vol. 1 No. 2 (2015): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (389.216 KB) | DOI: 10.30997/jagi.v1i2.789

Abstract

Penelitian dilakukan di KWT Citeko Asri Desa Citeko Kecamatan Cisarua. Penelitian bertujuan untuk menganalisis nilai tambah dan menganalisis pendapatan usaha pengolahan wortel. Hasil analisis nilai tambah menunjukan besarnya nilai tambah kerupuk wortel sebesar Rp. 14.000/kg dengan persentase sebesar 70% dan sirup wortel diperoleh sebesar Rp. 3.500/liter dengan persentase sebesar 46,67%. Keuntungan dari olahan kerupuk wortel sebesar Rp 8.444/kgdengan persentase sebesar 60,32% sedangkan keuntungan sirup wortel sebesar Rp 2.389/liter dengan persentase sebesar 68,25%, nilai tambah dari olahan diatas menunjukan bahwa nilai rasio bernilai tinggi karena memiliki persentase >40%. pendapatan sebesar Rp 2.446.725,- per bulan.Berdasarkan dari nilai BEP usaha produk kerupuk wortel yaitu sebanyak 136,6 kg atau sama dengan Rp 30.357,- per kg sedangkan pada BEP sirup wortel sebanyak 133,0 liter atau sama dengan Rp 11.085,- per liter. R/C dari produk olahan kerupuk wortel dan sirup wortel yaitu sebesar 1,33. Diharapkan produk olahan dari KWT Citeko Asri dapat dikemas dengan baik dan lebih menarik sehingga masyarakat lebih mudah mengenal produk olahan kerupuk wortel dan sirup wortel.Kata kunci : Nilai tambah, Pendapatan, BEP dan R/C Rasio
Co-Authors Anwar, Misbahul Apendi Arsyad Aulyda, Widy Indratno, Diana Leli Inggaris, Agil Fatasyan Muhammad Rivai PA, Retno Widowati Prasetyo, M. Muflih Rido, Elen Sutrisno, Sutrisno Yusdiarti, Arti