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All Journal JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Ilmiah Edunomika (JIE) Bisman (Bisnis dan Manajemen): The Journal of Business and Management East Asian Journal of Multidisciplinary Research (EAJMR)
Indratno, Diana Leli
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Kepuasan Transaksi Online dan Kepercayaan Terhadap Sikap Konsumen pada E-Commerce (Studi Kasus Pembelian Produk Lazada.Co.Id Pada Mahasiswa di Kota Yogyakarta) Indratno, Diana Leli; Ramaini, Siti
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 9, No 2 (2018): Oktober 2018
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/bti.92106

Abstract

This research aims to determine whether online transaction satisfaction and trust influence on consumer attitudes on e-commerce (Case Study of purchasing products Lazada.co.id on students in the city of Yogyakarta). This study used a sample of 100 respondents selected by Non Probability Sampling technique. Using Multiple Linear Regression analysis methodThe results of multiple linear regression test showed that the variable of satisfaction and trustworthiness significantly influence consumer attitudes of e-commerce users Lazada.co.id on students in the city of Yogyakarta. Hypothesis test shows t test (partial) that the satisfaction effect is proved (2,989)(1,660) with significant level 0,004 which value is less than 0,05, and influence belief is proved (4,283)(1,660) with significance level 0,000 whose value is below 0.05. Hypothesis test shows that the variable of satisfaction and trust significantly influence consumer attitudes of e-commerce users Lazada.co.id to students in Yogyakarta city is evidenced by the value of (15.298)(3.090) with a significance level of 0.000 value is below 0.05. Of the two independent variables, the confidence variable which is more dominant variable to consumer attitudes of e-commerce users Lazada.co.id to students in Yogyakarta city is evidenced by the standard β 0.359 ≥ 0.312 with significant value 0.000 ≤ 0.004. 
The Effect Of Healthy Lifestyle And Word Of Mouth On Purchase Decision Supplement Product Post Pandemic Covid 19 Shalahuddin; Supardin, Lalu; Indratno, Diana Leli; Kuncorowati, Heru; Rokhmawati, Heru Noor
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 5 No. 3 (2022): November 2022
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37112/bisman.v5i3.2297

Abstract

This study aims to examine the effect of healthy lifestyle and word of mouth on purchase decision supplement product post pandemic Covid-19. The number of respondents in this study were 100 respondents. Sampling was done by purposive sampling technique. This study uses multiple linear regression analysis technique with SPSS as an analytical tool. The results of multiple linear regression test indicate that: (1) Healthy lifestyle partially has a significant effect on purchase decision supplement product post pandemic pandemic Covid-19 at Yogyakarta. (2) Word of mouth partially has a significant effect on purchase decision supplement product post pandemic pandemic Covid-19 at Yogyakarta. (3) Healthy lifestyle and word of mouth simultaneously have a significant effect on purchase decision supplement product post pandemic pandemic Covid-19 at Yogyakarta
PENGARUH SELF-SERVICE TECHNOLOGY TERHADAP KEPUASAN PENUMPANG PADA MESIN SELF CHECK-IN DI BANDARA Wahyu Firmansyah Padakari; Indratno, Diana Leli; R. Suprono Wahyujatmiko
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 3 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i3.17984

Abstract

The presence of Self Check-In service technology at international airports allows passengers to complete tasks without interacting with airport staff, which can improve the passenger experience, simplify operations, and increase passenger satisfaction. This study aims to evaluate the effect of self-service technology on passenger satisfaction at airports. Evaluation of effectiveness is needed to develop wider self-service technology at international airports. The study was conducted using a survey approach by distributing questionnaires both offline and online to 100 passengers who are currently or have used self-service technology at Yogyakarta International Airport (YIA). Data were analyzed using multiple linear regression analysis techniques. The results found that four dimensions of SST consisting of functionality, security, customization, and convenience have a significant effect on passenger satisfaction with self-check-in machine services at the airport. However, the enjoyment dimension does not have a significant effect on passenger satisfaction with self-check-in machine services at the airport. Some passengers are not familiar with new service technologies or prefer human assistance and are reluctant to use self-service technology. These results provide implications for YIA management to expand Self Service Technology at the airport gradually, conduct user training in the use of SST, and try hybrid services to ensure users can utilize it effectively. Keywords: Passenger Satisfaction, Self Service Technology, Self Check-In, Airport Management
Assessment of the Relationship between Green Brand Positioning, Consumer Attitudes, and Intent to Purchase Sustainable Products. Anwar, Misbahul; Indratno, Diana Leli; Wibowo, Sutrisno; Aulyda, Widy
East Asian Journal of Multidisciplinary Research Vol. 3 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i10.11649

Abstract

This study examines how Green Brand Positioning, Brand Attitude, and Brand Knowledge impact Green Purchase Intention. The independent variables include positioning, attitude, and green brand knowledge, while green purchase intention is the dependent variable, with green brand knowledge acting as a moderator. The research focuses on The Body Shop beauty brand and includes 236 participants. Data were analyzed using Structural Equation Modeling (SEM) with AMOS 21. The results show that green brand positioning positively and significantly influences green purchase intention, as do green brand attitude and knowledge. However, there is no significant difference in the effect of green brand positioning on purchase intention when considering different levels of green brand knowledge.
PENGARUH BRAND IMAGE, HARGA, KUALITAS DAN KEMASAN TERHADAP MINAT BELI KONSUMEN JAMU SABDO PALON DI SUKOHARJO Kurniasari, Riza; Indratno, Diana Leli; Wahyujatmiko, R. Suprono
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11721

Abstract

This study aims to determine and analyze the effect of brand image, price, quality, and packaging on the buying interest of consumers of Sabdo Palon herbal medicine in Sukoharjo. The data collection method used in this study was distributing questionnaires. The population used in this study were respondents who had bought Sabdo Palon herbal medicine. The sample in this study was 100 respondents and the technique used was the Non Probability Sampling technique with a Purposive Sampling approach. This study uses multiple linearregression analysis as a method of data analysis. With the regression equation Y= 0,593 + 0,882 X1 – 0,246 X2 + 0,075 X3 + 0,178 X4. The results of this study indicate that brand image has a significant effect on purchase intention, the price has an effect but is not significant on purchase intention, quality has a significant effect on purchase intention while packaging has a significant effect on purchase intention. Keywords: Brand Image, Price, Quality, Packaging ,and Purchase Intention
PENGARUH BEBAN KERJA, DISIPLIN, DAN KOMPENSASI TERHADAP KINERJA KARYAWAN DI RSUD WONOSARI Kuncorowati, Heru; Indratno, Diana Leli; Andriani, Ria; Supardin, Lalu
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14617

Abstract

This research aims to determine the effect of workload, work discipline, and compensation on employee performance. Data collection in this research used a survey with a questionnaire. The sample in this study was 100 respondents and the sampling technique used probability sampling with random sampling techniques. The analytical tool used in this research uses multiple linear regression with SPSS 26 software. The findings in this research show that: First, workload has a significant positive effect on the performance of employees at Wonosari Hospital. Second, work discipline has a significant positive effect on the performance of Wonosari Regional Hospital employees. Third, compensation has a significant positive effect on the performance of Wonosari Hospital employees. Keywords: Workload, Work Discipline, Compensation, and Employee Performance.
Co-Authors Anwar, Misbahul Aulyda, Widy Kuncorowati, Heru Kurniasari, Riza R. Suprono Wahyujatmiko Ramaini, Siti Ria Andriani Rokhmawati, Heru Noor Shalahuddin Supardin, Lalu Wahyu Firmansyah Padakari Wahyujatmiko, R. Suprono Wibowo, Sutrisno