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All Journal JURNAL PENDIDIKAN TAMBUSAI Journal of Management - Small and Medium Enterprises (SME's) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Innovative: Journal Of Social Science Research West Science Interdisciplinary Studies West Science Interdisciplinary Studies IIJSE International Journal of Economic, Finance and Business Statistics (IJEFBS)
Gunawan, Rachmat
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Role of Price on Consumers of PT Jiva Samudra Biru: Product Quality and Design on Repurchase Intention Sumardi, Cindy Aprilia; Asmin, Erny Amriani; Gunawan, Rachmat
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.8369

Abstract

This study aims to analyze the effect of product quality and product design on repurchase intention through price as an intervening variable (case study on consumers of PT Jiva Samudra Biru). The sample in this study amounted to 384 people who were taken using a non-probability sampling technique with a purposive sampling method with the criteria of consumers who have purchased PT. Jiva Samudra Biru products (Bold and Ko) aged ≥ 20 years. The form of this research is descriptive and verification with the path analysis method. The results of the study show that: (1) product quality has a positive and significant effect on repurchase intention, (2) product design has a positive and significant effect on repurchase intention, (3) price has a positive and significant effect on repurchase intention, (4) product quality has a positive and significant effect on price, (5) product design has a positive and significant effect on price, (6) product quality has a positive and significant effect on repurchase intention through price, (7) product design has a positive and significant effect on repurchase intention through price.
PERAN ETRUST DALAM MEMEDIASI PENGARUH EWOM DAN PURCHASE INTENTION PRODUK YESSYOGHURT DI MEDIA SOSIAL Putri, Dava Delistiana; Gunawan, Rachmat; Yuningsih, Erni
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 1 (2026): JIMB - VOLUME 9 NOMOR 1 MEI 2026
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v9i1.38620

Abstract

Penelitian ini ini dimotivasi oleh perkembangan platform media sosial, khususnya Instagram dan TikTok, yang secara signifikan sudah mengganti cara konsumen mencari informasi dalam mengambil keputusan pembelian. Meskipun demikian, tingkat kepercayaan digital (eTrust) yang rendah serta menurunnya niat pembelian terhadap produk Yess Yogurt menunjukkan bahwa eWOM belum mampu mendorong keputusan pembelian secara optimal. Dengan demikian, penelitian ini bertujuan untuk mengetahui sejauh mana eWOM mempengaruhi niat pembelian, serta mengeksplorasi peran eTrust sebagai variabel mediasi dalam keterkaitannya variabel tersebut. Pada penelitian ini, penulis menggunakan pendekatan kuantitatif dengan menyebarkan survei kepada konsumen yang telah melihat iklan Yess Yogurt di Instagram dan TikTok. Data yang telah dikumpulkan selanjutnya dianalisis dengan menggunakan pemodelan persamaan struktural (SEM) yang berbasis pada metode partial least squares (PLS). Hasil penelitian mengungkapkan dua temuan utama: pertama, eWOM tidak menunjukkan adanya pengaruh positif dan signifikan terhadap niat pembelian; kedua, eTrust memiliki adanya pengaruh positif dan signifikan terhadap niat pembelian, serta berperan sebagai mediator yang menghubungkan pengaruh eWOM terhadap niat pembelian tersebut.
Co-Authors Apriliyanti, Risma Asmi, Erni Amriani Darmawan Darmawan Distriyati, Witri Dwi Gemina Erni Yuningsih Erny Amriani Asmin Faisal Ridho, Faisal Hardiana, Hardiana Lestari, Nuri Anik Loviyani, Anita Mutaqin, Imam Al Nugroho, Mochamad Eko Putri, Dava Delistiana Ramadhan, Fadlan Rizqi, Nur Muhammad Samsuri Samsuri SITI MARYAM Sri Harini Sumardi, Cindy Aprilia Yulianingsih Yulianingsih, Yulianingsih